Evaluation question 3 - What Evaluation question 3 - What have you learned from your have you learned from your

audience feedback?audience feedback?

Audience feedback has been vital throughout the entire process of Audience feedback has been vital throughout the entire process of making a music video. Feedback from your target audience is making a music video. Feedback from your target audience is important because you are trying to sell your product to them so important because you are trying to sell your product to them so whatever changes they suggest it is important you take them into whatever changes they suggest it is important you take them into account and you need to make sure they actually like the product account and you need to make sure they actually like the product you are creating to try and sell to them. The first piece of audience you are creating to try and sell to them. The first piece of audience feedback I gathered was before I even started filming my music feedback I gathered was before I even started filming my music video. I asked a number of members from my target audience to video. I asked a number of members from my target audience to look through all the ideas I have for my music video and asked them look through all the ideas I have for my music video and asked them to tell me what they liked and what they didnt like and whether they to tell me what they liked and what they didnt like and whether they thought the idea would work and how it appeals to them. Below is a thought the idea would work and how it appeals to them. Below is a link to this feedbacklink to this feedback

http://www.youtube.com/watch?v=cAtqZE5QEck&feature=player_ehttp://www.youtube.com/watch?v=cAtqZE5QEck&feature=player_embeddedmbedded

This feedback was very important because they each told me they This feedback was very important because they each told me they liked the idea and that they thought it worked well. They also said liked the idea and that they thought it worked well. They also said that it was a clear genre and they liked the costume, props and that it was a clear genre and they liked the costume, props and location ideas. This feedback was all very important because I then location ideas. This feedback was all very important because I then knew that my idea of creating a 'boyband' music video would work knew that my idea of creating a 'boyband' music video would work well and would appeal to my target audience.well and would appeal to my target audience.

Once I had started filming I posted a section of my video each time i had Once I had started filming I posted a section of my video each time i had been filming and asked for feedback on that section before i went out and been filming and asked for feedback on that section before i went out and filmed the next part. I found this very helpful as it allowed me to get filmed the next part. I found this very helpful as it allowed me to get feedback throughout the stages of creating my video, instead of creating the feedback throughout the stages of creating my video, instead of creating the whole thing and then doing feedback and finding out your target audience whole thing and then doing feedback and finding out your target audience dont like a lot about your product. Below is the feedback i received after dont like a lot about your product. Below is the feedback i received after posting the first section of my music video.posting the first section of my music video.

I was very pleased with this feedback as it I was very pleased with this feedback as it came with many positive points. A lot of them came with many positive points. A lot of them said that they liked things like the lip syncing, said that they liked things like the lip syncing, eye contact with the camera and they liked eye contact with the camera and they liked the black and white editing so i needed to the black and white editing so i needed to make sure i carried these on when i filmed the make sure i carried these on when i filmed the next section of my music video. The feedback next section of my music video. The feedback also said that they would like to see more also said that they would like to see more locations in the next section of my film, more locations in the next section of my film, more eye contact with the camera and they would eye contact with the camera and they would like to see the band members doing more like to see the band members doing more during the video. I took these ideas into during the video. I took these ideas into account and tried to make them happen when account and tried to make them happen when i filmed the next section.i filmed the next section.

After filming the second section of my After filming the second section of my music video I again gathered a number of music video I again gathered a number of my target audience to give me feedback my target audience to give me feedback on it. Below is the feedback I received.on it. Below is the feedback I received.

Again i was very pleased with the feedback i Again i was very pleased with the feedback i received so i knew i had to carry on doing what i received so i knew i had to carry on doing what i was doing. I was very pleased that a lot of the was doing. I was very pleased that a lot of the target audience said they now liked the changes target audience said they now liked the changes in location and they liked the amount of eye in location and they liked the amount of eye contact in the video. This was good because i contact in the video. This was good because i knew that i had fixed the negative points that i knew that i had fixed the negative points that i received when i posted the first section of my received when i posted the first section of my music video up. The negative feedback i music video up. The negative feedback i received was that i should slow down some received was that i should slow down some more of the shots to create a more emotional more of the shots to create a more emotional atmosphere, they also thought that the framing atmosphere, they also thought that the framing of some of my shots was a bit poor.of some of my shots was a bit poor.

When i filmed the last section of my music video i tried to make sure the framing of my shots When i filmed the last section of my music video i tried to make sure the framing of my shots improved and that when i was editing i should add more slow motion shots because thats what improved and that when i was editing i should add more slow motion shots because thats what my target audience wanted. i also needed to maintain the varied locations and the eye contact my target audience wanted. i also needed to maintain the varied locations and the eye contact with the camera because they seemed to really like that. Below is the feedback i received when i with the camera because they seemed to really like that. Below is the feedback i received when i showed the final section of my music video.showed the final section of my music video.

PositivePositive Good varied shots Good varied shots good costume and props good costume and props nice eye contact with the camera nice eye contact with the camera very good actors (band members) very good actors (band members) very clear genre very clear genre very emotional very emotional good locations good locations nice lip syncing nice lip syncing stuck to the conventions of genre all the way through stuck to the conventions of genre all the way through 'looks like a real music video' 'looks like a real music video' great song choice great song choice really like the editing - creates sense of emotion really like the editing - creates sense of emotion good use of colour shots and black and white shots good use of colour shots and black and white shots NegativeNegative the video ends a bit suddenly the video ends a bit suddenly still could do with some more locations still could do with some more locations sometimes the shots are too slow and makes the shot last a bit too long sometimes the shots are too slow and makes the shot last a bit too long

The fact that my last piece of feedback The fact that my last piece of feedback given had very little negative feedback given had very little negative feedback shows that I took all the feedback given shows that I took all the feedback given into account and it worked effectively into account and it worked effectively because my target audience are now all because my target audience are now all giving very positive feedback back to me.giving very positive feedback back to me.