What have you learned from your Audience

feedback?Audience Feedback for Tabula

The Questions we asked• What were your first impressions of our

production?• Were you impressed by some of the horror

conventions within the film• Was there anything we could improve on?• What was your favourite part?

Proven knowledge of you engaged with your Target

Audience• We engaged our Target Audience by asking

our peers from college to view our short film

• We then filmed them straight after they viewed Tabula and we asked them the questions that were shown on the previous slide.

• Below this slide I’ll embed a YouTube video clip which combines all of our audiences answers.

The strengths of our audience testing

• Due to them viewing the film for the first time on the spot, we could gain their truthful and honest opinions on the film as it was fresh in their minds

• The questions we used were quite open questions, our audience members weren’t forced into answering in a certain way

• This enabled us to receive fair and honest reviews which we were happy about and made our audience feedback a lot easier

Weaknesses of our audience testing

• The only main weakness I can evaluate from our audience testing was maybe our audience members were put on the spot a little

• This means they could have been put under pressure and not given us their 100% calm and collected view

• We filmed via an iPhone 6S, so some of the audio quality may not be as good as expected.

Statistics from our audience feedback

• Some of the main statistics we collected at the end of our audience feedback really highlighted what the majority of members enjoyed about our film

• The big statistic that stands out compared to the rest is that, all of our audience test members, all 100% of them said they loved the ending of Tabula, due to it being the scariest part and “jumping” all of them

• A surprising statistic also came out as every 1 in 2 people we audience reviewed, said that they wanted the acting to be improved a little and that was the only fault we encountered

How did the feedback change our project?

• When we first uploaded our draft/teaser product, we received a lot of mixed views but took on board some valuable points

• The feedback from our audience changed our film due to many recommendations to shorten and improve the character’s acting

• After the final product was released through YouTube, we gained a lot of positive comments and feedback within the comments section of the video

The main limitations of our methods

• We could only gather audience feedback when our peers at college were free, therefore it made it very restricted

• We didn’t have access to a great recording room and we only used iPhone’s to record the views of our audience, even though the quality was ok, we couldn’t set up DSLR cameras and tripods.

• That’s definitely one way we would improve our filming of the audience feedback, as it would make it more professional, also add a microphone as well to capture great audio

• Another improvement is to change the setting of some of our audience feedback interviews, it was quite open and so the noise wasn’t really concentrated in one place

• A small private room would of fitted better which would of been suitable for all of the audience members

Why it’s important to hear feedback as a Film-

maker• Feedback is extremely crucial for a Film-Maker due to how important the audience’s

preferences are, but also the modern day conventions for certain genres need to be shown in the films

• Mid-production, it’s a great way to see how the film is turning out but also to see how the audience first thinks about it, this way, any edits can be made halfway through the film

• This can save the production team a lot of pain by releasing a film which hasn’t been audience tested and gets a tonne of bad reviews

• The film-maker can also pick up on obvious mistakes that the audience has seen that maybe he/she hasn’t - This can erase many mistakes but the film-maker can also carry on with other conventions/aspects of the film if he’s received great feedback

• The film maker can elaborate on the narrative more, or the special effects if the test audience has really enjoyed it

• Audience feedback is key to the quality of the finished product, it can be the difference between a socially hated film, or a great