Evaluation Question 3 What kind of media institution might

distribute your media product and why?

Music Magazine Institutions

IPC Media (International Publishing Company) –NME – popular media institution, distributes well-known magazines.

Bauer music – Q, Mojo, Kerrang – distributes popular music magazines, they have experience and appeal to a large, mainstream audience.

Bauer Media

Bauer media distributes Q, Mojo and Kerrang magazine. This would be a suitable institution to distribute my product as these are hugely successful and well-known magazines.

My magazine would sell well with Bauer as readers of Q magazine may also be interested in POP as it’s a well-known company.

Q Magazine

A monthly magazine Rock and roll 15-24 Appeals more to males, whereas I

would like to appeal to females – gap in the market.

Distribution

Official website – advertise it weekly Advertise it in their current magazines Subscription Apps Social networking – that most of my

target market use – easy way to reach them