What kind of mediainstitution might

distribute your mediaproduct and why?

Media Institutions I want the potential media institution for my

magazine to specialize in the distribution of all types of magazines. The two leading distributors within the UK are…

Each of these companies are highly regarded within the magazine

industry, successfully distributing magazines across a variety of genres. The research of these

companies was highly important as I needed to know which company

was and would be best to distribute the magazine I have

created.

• - Emap is a business-to-business multiplatform media group, whose brands inform, inspire and connect within the sectors they operate in. For millions of people across the globe involved in the built environment, retail, media, fashion, health, education, government and automotive sectors, Emap provides essential news, analysis and access.

It has 20 magazines, including: Architects Journal, Architectural Review, Broadcast, Construction News, Drapers, Health Service Journal, Local Government Chronicle, Nursing Times, Retail Week, Recycling & Waste Management and Screen International.

EMAP previously distributed the music magazine MOJO, which is very successful. This music magazine has a readership circulation of 100, 507; proving it to be a very well established, well distributed magazine. In

2006, at the beginning of the recession they had an operating income of approximately £223 million.

- The Bauer Media Group is Europe’s largest privately owned publishing group. It is a worldwide, multi-platform media empire consisting of many companies collected around two main divisions – magazine and radio – widely recognised and rewarded as being industry innovators.

- Bauer Media owns a huge number of influential media brands spanning a wide range of interests, including heat, GRAZIA, Closer, MCN, FHM, Parkers, MATCH, Magic 105.4, Kiss 100, Kerrang! and Q.

- Their selection of over 300 magazines are available in 15 countries, as well as online, TV and radio.

- Worldwide circulation of Bauer Media Group's magazine titles amounts to 38 million magazines a week.

- Bauer Media have a unique insight into the media industry, allowing them to work closely with their customers.

BAUER MEDIA can connect and engage 19 million consumers every week with influential brands.

The Institution I believe would be most suitable for

my music magazine is…

Even though EMAP is an extremely highly credited distributor, I didn’t get a strong sense or focus on

music but rather fashion, retail, health, politics and education. I felt these subjects also were not that interesting for my target audience of 14+ an

felt that another distributor would suit better. From there successful statics of 300 different

magazines in 15 different countries, I gained the greatest confidence that in choosing this media

company it would only be beneficial for my magazine distribution.

I have chosen Bauer Media as this company successfully distributes music magazines such

as Q (which I took most of my inspiration from) and MOJO. Both magazines have

colossal readership numbers and the following on social media for Q is 111k! As my media product is also in the music category, Bauer Media with no doubt would be ideal as they will know how to promote and distribute this

product correctly as seen in there other successful music pieces.