What kind of media institution might distribute your media product and why?

• Through researching media institutions in the UK that are successful publishers of music magazines I have narrowed it down to IPC and Bauer media. The reason I think these are the types of media institutions that I would use to distribute my magazine is because that they own music magazines in my genre such as NME and Q. IPC alone in consumer magazines sell 350 million copies each year and by publishing through the, this could help as this magazine is slightly different to the others on the market as the genre is very specific as NME covers RnB and dance music, whereas my magazine is only rock and indie music.

• As Bauer is the largest media institution in Britain they will be looking to expand on the market with my magazine as it will be of interest to a lot of people in the country who will want to learn about the genre and see the bands within the genre who will be up and coming. Other media institution for “Revive” I will have a website for the magazine as this is the information age and technology is used a lot more nowadays. Creating a website online helps spread the name of the band a lot more than having just the magazine on shelves in shops as more people are using it.

• Due to social networking as well making pages and accounts such as twitter and facebook will incorporate the recognition and consumers will have more information into buying the magazine. Also as other magazines uses websites my magazine will be behind and people enjoy free content so this could branch my product further.