Question 3What kind of media institution might distribute your media product and why?

Paramount Pictures

• Paramount pictures is owned by Viacom. Viacom is an American global mass media conglomerate, it is the worlds sixth largest broadcasting and cable company in terms of revenue.

• Paramount was founded in 1912 as Famous Players Film Company and is based in Hollywood, California

• Brad Grey is the chairman and CEO and Adam Goodman the president of Paramount Film Group

• It has a revenue of $1.2 billion (2011)

Paramount Movies

Paramount have produced and distributed many films within the genre of my film, The Lovely Bone is a thriller kidnap film and Psycho a horror film. However they also try to range to a wide variety of audience by also producing and distributing films such as Titanic, Tin Tin and The Wolf of Wall Street.

The Lovely Bones

The Lovely Bones is a film that was distributed by Paramount Pictures. It was released in 2009, directed by Peter Jackson and stars Saoirse Ronan, Mark Wahlber and Rachel Weisz, it follows the story of young girl who is brutally killed and murdered and watches over her family as well as her killer from purgatory. My film can relate to this story as my character is kidnapped and beaten, while looking for a way to get back to her family. The genre of The Lovely Bones is a drama/thriller, the film opening that I have created is a thriller however it also includes themes and conventions of a drama film.

Marketing

Main female character is in the cloud which shows that she is either dead or looking upon something, gives hint of what happens to her even if he audience don’t know the story line.

The stars a big part of many films and many of the stars are part of the unique selling point of a film, the start may attract some people to watch the film

Budget: $65 million Opening Weekend: $1,637,579Release date: 19th February 2010 (UK)

Why Paramount should distribute Taken

I think that Paramount should distribute Taken because they have distributed successful films of the same genre before, such as The Lovely Bones and Psyhco. Taken follows many of the convention of thriller films that are distributed by Paramount in terms of story line, cinematography and other conventions. I think that success of these film means that audiences trust Paramount to bring them a quality movie and this will therefore aid this film. Paramount also offers an audience a wide range of film genres and therefore I think that Taken has a place in its market.