Question 3!

What kind of media institution

might distribute your media

product and why?

COMAG is one of the largest newsstand distributors in the UK

and the largest exporter of English magazines, supplying

magazines to over 80 countries around the world.

COMAG was formed in 1977 and is owned by two major

magazine publishers, The National Magazine Company and

Condé Nast Publications. These major forces in UK publishing

produce well-known brands including

Cosmopolitan, Vogue, Men’s Health, Glamour, Reveal and

GQ.

In the UK they distribute a large range of magazines, partworks

and sticker and trading card collections to news retailers, via a

network of wholesalers. News retailers range from newsagents

and high street stores to convenience

stores, supermarkets, petrol forecourts and travel points. Their

varied and diverse range of products, including many

imported magazines, means that wherever you go to pick up

the newspaper or magazine of your choice, many of the

products on sale will be distributed by COMAG.

For my magazines I felt the best distributor would be

COMAG as they have distributed to many more places

then some other distributors. This way my magazines would

get to more people at a quicker rate

Some of COMAG’s well known

magazines include:

-Cosmopolitan

-Glamour

-Vogue/Teen Vogue

-Vibe

-Vinyl Riot

-Elle

-Madison

-Self

-Company

-Remix

-Seventeen

-Spin

Why I think COMAG would

be a good distributor for my

magazine.

I believe that COMAG would be a good distributor

for my magazine as they have a wide range of well

known and recognisable magazine that they

already distribute. They also manage to distribute

them to everywhere people find convenient like

news agents, petrol stations etc. COMAG are

successful in 80 other countries as well as the UK so

my magazine would get to other audiences on a

wider scale. For COMAG to be so successful It is

clear that COMAG makes these magazines very

popular and would benefit my magazine greatly.

Online

Advertising

Due to the advance inn technology over the past few centuries,

magazines have been able to be viewed online as well as bought in a

shop to hold in your own hands. But now not only can you access them on

your computer but also on Ipads, Android phones, tablets etc. On my

magazine I have include an online web address in which readers can

access the magazine online for all the latest news that you might not view

within the magazine itself. This would be kept up to date and accurate in

order to encourage people to view the site as well as buy the magazine.

As well as the internet and technology as a whole, social networking sites

such as Facebook, Twitter and MySpace have become a massive

advantage for companies to advertise by creating pages that you can

like and get updates everyday from. They are quick and easy to use and

millions of people use them everyday.