Evaluation question 3

What have you learned from your audience feedback?

Audience feedback

• During the construction stages we were able to show the versions featured earlier on in my blog to our class and received feedback sheets (previous two slides) with WWW (what went well) and EBI (even better if) sections. This enabled us to evaluate what we should keep the same but more importantly what the audience didn’t like and gave us an indicator as to what we needed to edit out or re-film.

Elements audience liked

• Costume was good and continuity always thought about.

• Video had a comedy factor and suited the song.

• Variety of shot types used to stop video becoming boring.

Improvements mentioned

• We were told as a group that our ancillary tasks lacked excitement and the colours were to dull.

• Also mentioned that the lift scene in our video was too slow and out of pace with the rest of the cuts we made.

• Similar to the first point, we also got told that the lighting was an issue in some shots from the video.

Marks

• We were also given marks for the video and on the second screening also marks for each of the ancillary tasks. These marks were an important indicator of how much improvement we needed to make to each of the individual tasks.

Importance

• This was a very important stage of the project as the first screening was the first time we had mass feedback across the whole video. Without this we may not have ended up with the clear narrative we achieved and some shot types or scenes may not have been as suitable as they ultimately were. The advice given was crucial to us gaining the marks we hope to achieve.