Evaluation Question 3

By Hassan Elahi

What kind of media institution might distribute your media product and why?

• There are many magazine publishing houses within the UK, such as

…here is a list of most of the publishers in the UK http://www.magforum.com/magazinepublishers.htm … however publishers will only take on a product that they believe it will appeal to its target market efficiently and sell.

Publishers

Distributors• Here is a list of a selection of distributers within the UK http://www.esources.co.uk/wholesale-suppliers/296/1/2/

Alike to how there are few publishing companies that specialise in a specific genre of magazines, there are only a handful of distributors that are specialised in a certain genre.

….. HOWEVER, this is an example of a distributor focusing on the specific genre of music, http://www.musicmags.net/

… again similarly to publishing companies, distributors will only take on a product if there is evidence of it being able to sell well.

Wired• As there are few publishers and distributors who specialise to a

certain genre of magazine, they are influenced to take on your product if there is evidence that it will thrive in the magazine market.

• This is good as due to the genre of my magazine (Pop Music), its target audience will be of a large scale.

• This means that it will attract publishers and distributors to investing in the brand.

Wired• However… it may be worth aiming to get a specialised publisher/distributor to invest in ‘WIRED’ as they will have more experience of the most sufficient ways to promote and sell the magazine.

• For example, http://www.musicmags.net/, who specialise in music magazines.