Evaluation Question 2:

How effective is the combination of your main product and ancillary texts?

Fiona Aldwin

Fiona Aldwin

Fiona Aldwin

Here are my two ancillary finished products, above being my final magazine spread, to improve my magazine design I could have based it more around the conventions and compositions of a real magazine such as empire or sight and sound, which would have made my magazine spread more realistic. But feel using the resources and programmes available to me that I have created an effective design and magazine spread. I feel I have followed the key conventions of a magazine double page spread, including a review written by myself, a verdict, a five star rating and a brief summary of the film giving the reader an overview and have included key photos from my short film to display and combine the magazine to my main product. To the right is my final poster design. I feel my products effectively link together. When developing my poster, I produced multiple designs of which I was then able to pick the most effective product. My poster design connects and is easily relatable and connected to my short film and my magazine article.

ANCILLARY TASKS

Fiona Aldwin

I have specially chosen and used the same font for my magazine and my poster of which I would have also included into my short film typography but was an able to transfer the font type in to the adobe premier format. But I feel it has effectively connected my magazine spread and poster together in an effectively subtle manner. Additionally I also

decided to use the same font as a sense of branding as the audience would be able to link and connect the style to my short film. By branding my film I have given the audience something to associate with and recognise, also by keeping

the brand consistent throughout my media products, people are able to distinctively recognise my product, through its title ‘Dead End’ and also through the font and style I have specifically used.

Sam

e Br

ande

d Fo

nt

The typography used for my short film is shown below, I was unable to use the same font as used in my ancillary tasks as did not know how to transfer or import the font from Photoshop in to Adobe Premier and was unable to find a tutorial of which could assist me to do so. But if was able to I would have done this to keep my branding throughout consistent and would have done so if was able to. I feel overall, that I have created an effective brand for my film, that is easily recognisable for my target audience and for audience to relate the film to.

Short Film: Title Typography.

I have tried to create a brand for my film, of which would have combined my movie poster, my magazine spread and my short film, I have tried to create this brand through the same font and by using the same actor in all of my ancillary products.

BRANDING - A type of product manufactured by a particular company under a particular name.

The font I have used for my branding reaches out to my target audience and is eye catching and easy to remember , I find this font effective as it has a sense of character which is added through the lines going vertically through the writing.

Fiona Aldwin

My main product and my ancillary products are effectively combined together through the use of the same characters, as made evident above. I have used the main protagonist josh in all of my final

products to connect and link them all together making it easily recognisable to the audience that the three pieces are connected. I purposely did this to combine my pieces successfully. The consistency of the use of the character Josh, creates a correlation between my ancillary products and my short film.

I specifically chose to use large, empowering images of Josh in both of my ancillary tasks, to fit in with film posters and magazine conventions. In my research stages I researched into empire magazine and looked into the conventions of film magazines, It was made evident in both of the articles I annotated that the images was the main focus of the piece rather than the article itself. The large images used make the articles more visual, with less focus on the writing. They included a short verdict and information about the film.

Rather than replicating a magazine spread layout for my double page spread, I decided to use the common conventions that I had come across through my research stages and create my own original styled layout which I designed to attract my target audience.

Above is two images showing the comparison between my article and where I got the Idea from and showing where I got the inspiration for this element of my magazine spread.

By using an image directly from my short film, I have created a direct link between the two products.

The five elements of my magazine spread that I have boxed are all key magazine conventions of which I have used from various Empire articles for inspiration.

The red box shows how the image from the film fills a majority of the page, being the main focus of the review, which is a key convention, I have used.

Main review, written by myself.

Heading /(Branding)

Verdict and five star rating – used throughout magazines, could have linked further to my poster by also including a star rating, which would have combined my products further.

Brief, Overall summary of the film. This could be linked to my poster as I have brief information about the film at the bottom such as log line and cast information.

To the left is my original unfinished design for my magazine spread of which follows the layout of a magazine article of the spy who loved me from empire magazine. After developing this deign I came to the conclusion that I found it un inspiring and boring to the eye, which is not the effect or intention I wanted, so I went back to the drawing board and tried again. By doing this I created the final piece below of which I feel is much more exuberant and exciting to admire. Also I feel by using an alternative image, I was able to make the piece more exciting. By extending the image behind the text I was able to develop the piece and make it more effective, rather than just having a plain, blank white background. As an improvement form the original idea I also added in other images from the short to make the piece more interactive and to draw the reader in, so that the article actually gets read. I have placed the verdict in the top right corner in a circle, which is a convention I have used as it draws attention.

The original Magazine article I produced follows brief empire magazine conventions which I have also displayed parts of in my final spread, but have interpreted in my own original style to make my piece more effective to my target audience.

Above is my original magazine design of which Follows similar conventions to the magazine article shown below, from Empire.

POSTER – For my poster I chose to create a character poster, as I wanted my target audience to be able to interact with my main protagonist. I decided to create this type of poster so that I could promote the character Josh from my short film. I feel I have combined my ancillary task, poster and short film together effectively as they have a direct link through the importance of the character and how the character is portrayed in my poster. By using a close up of the character Josh the audience is provoked to think about who the character is and what is his importance within the film..

I originally created a series of three posters for my ancillary task so that I could ask for feedback on which one my target audience found most effective. I feel that this series of character posters is effective and that I could have used any of three as my final. The different images used in the background are all key characters from throughout my short film and link the story line into the poster. I feel this would have been a successful promotional package of posters.

I feel by creating this type of poster that I have been able to introduce the character, portraying his personality and by adding in a smaller picture of two other characters in the background I have dramatised the poster linking it to my chosen genre.

Fiona AldwinWhere would you short film be seen?

In cinemas, before the

main movie.

Short film festivals

Raindance festival

Edinburgh

international short

film festival

All over London

Art

Exhibitions

Where would your poster be placed? Fiona Aldwin

Bus Shelters

Sides of Buses

Bill Boards

In shopping

centres on stands and boards.

Online – Internet advertisementOn food packaging

Is there any promotional packages similar to mine?

Fiona Aldwin

In summary looking at the overall promotional package that I have created consisting of a short film, a magazine article and poster, I feel I would be able to link my package to most films, as every film institution follows the same rules in how to market their films, only difference being the institutions such as Warner bros and Disney all have much greater budgets and distribution centres that work in synergy to take care of this, to create a successful promotional package where as my products are low budget. So to an extent I could compare and indicate that any films promotional package is similar to mine as I have followed basic principles and conventions to create a successful and effective promotional package.

To the left I have researched into Harry Potter promotional package, looking at two of the many posters that were produced for these blockbuster films. I feel my poster follows accurate conventions and that with extra work in Photoshop and more professional photographs that my product could of looked more along the lines of these. But feel I have successfully created a poster of which follows typical conventions including a title, photos, and information on the bottom, also an additional I have added in a QR code that I created online.