Evaluation Question 2

Effectiveness of Ancillary Tasks and Main Product

Brand IdentityChannel 4Channel 4 has world-class reputation in Documentaries and the department strives to keep innovating in one of the most challenging areas of television.- It’s short-documentaries include ‘4Docs’ and ‘3MW’ or ‘3 Minute Wonders’

Tunnel House ProductionsTunnel House Productions is an original production company, created by us (Jay, Gee, Alex and myself), who’s brand will be featured in all three tasks, establishing ownership

One LeicesterAs well as the colourful brand that is being seen increasingly around the city, One Leicester is also the title of the ambitious strategy that forms the foundation for the changes the council, and its partners, want to see in Leicester over the next 25 years.

It was developed after extensive consultation across the city and is being supported by all of the members of Leicester Partnership – the citywide group that represents the main public, private, voluntary and community organisations in Leicester.

• Brands

Radio Trailer;“Tunnel House Productions presents…One Force One Leicester.”

“Part of a series of documentaries, only on Channel 4”

Format – Conventional of Channel 4 posters

Title; Bottom LeftBroadcast Details; Below TitleCaption; Top LeftChannel 4 icon; Center Right

LEICESTER AS A BRAND

• ICONIC LOCATIONS– Clock Tower– Leicester Market– Leicester Railway Station

To the right, we have the ‘Safe and Sound’ initiative, that was delivered on Humberstone Gate

This is a prominent feature of Leicester, as it houses many big-name shops, and Highcross shopping centre

To the left, we have a shot of Summer Sundae, a music festival which featured in Victoria Park

Victoria Park is a good location to promote, as it is spacious enough to house many people, and is placed in a centre of natural beauty

Evaluation• Pros- The association of the multiple

brands is made in the poster is pretty obvious. You have the clear brand logos on the right of the poster, which is conventional of Channel 4 posters.

- In the Radio Trailer, “Only on Channel 4” is a clear association with Channel 4, emphasising that the documentary is unique to that channel

- There are clear, easily identifiable locations used within the documentary to identify Leicester through the use of ‘iconic locations’ as brand identity

• Cons• We could have made the link in the main product

more clear with the brands that endorsed us– One thing we could have done was insert

the Channel 4 logo in the top, as per conventions of a Channel 4 documentary. However, due to the client being real, we decided against using this as it was an association the Police of Leicester did not desire

– Another thing was the insertion of our own logo into the top right hand corner of the screen

– Although ‘One Leicester’ is used in the Title, that is the extent of it’s association with the main product

• Connections could have been made clearer in the Radio Trailer. E.g. for dialogue, there could have been “In association with the One Leicester initiative”.– However, you could argue that, with ‘One

Leicester’ in the title, it is already bringing a connection to the brand through the use of the title