EVALUATION QUESTION 2
Transcript of EVALUATION QUESTION 2
There are very certain, subtle themes that I used through both the
ancillary products and the music video. My entire project is
centered around the theme of winter, and therefore it is very easy
to pick out aspects from both that would make any listener know
that they are from the same line of products. The only thing I think
I could have been more specific on was the season, the music
video was (and had to be) filmed in the autumn, I think if I had
waited until it was really cold and we could get some real
iconography of winter into the music video the themes would have
been way more obvious.
I couldn’t decide whether to use a drawn or photographed
digipak so I decided to create rough plans of both and use
feedback to decide what would be best. Overall, it was
decided that the photographed digipak and poster was
best for the task at hand. This is because of my audience
feedback, although my drawn package shows more skill
and portrays innocence, the photographed package was
more popular with my demographic.
“I like you” is the first song on “the winter EP”, and I did
this deliberately because of is mention of autumn and the
way the lyrics describe the coming of winter. The music
video reflects this through shots of the autumn leaves and
other foliage. I think had I included a slight narrative this
would have been much more obvious to the viewers and
therefore had a better impact; I think it would have been a
nice idea to include other people in the video!
There are some similarities and differences between my
marketing campaign and a professional one. Laura marling
released her single “Cross your fingers” in June 2008 and
used social networking sites such as Facebook and Twitter
in order to market the release. I also used this tactic -
social networking is the main way of marketing low-budget
products (it costs nothing to start up a band page!).
The video, single cover and magazine poster all had an artsy
theme to them. The video was mainly performance based, but
the extra skill where the shots were stop motioned gave stead
to a subtle narrative (and made parts of the video look drawn,
keeping with the theme). In hindsight I really would have
liked to create a small narrative in my own narrative using
similar methods. (The video link is under this PowerPoint).
Marling drew attention to the release of her debut album by offering it
to her target audience in a "song box" format. This is a relatively new
marketing tool and she was one of the first to use it, therefore creating
even more interested for herself and the new album. An example is this
article by The NME that explains the process. I didn't use this method
to market my own products, however it's certainly something to think
about for the future. In order to raise awareness for my own product, I
decided to use methods more conventional to theatrical trailers - I
created a teaser music video about 2 weeks before my video was
released in order to create awareness and interest.