Evaluation Question 2How effective is the combination of your

main product and ancillary texts?

Simple links- Pickup 52 The three products are linked quite obviously through the use of image

branding. The image of the girl looking at her reflection used in the web pop up is also used at the of the advert which creates an iconic image for the band to be recognised by. The image is repeated because they can become triggers in the audiences mind when they see the women they will hopefully always think of pickup 52. therefore, the images not only establish a brand but act as a way to remember the band album too

The instruments they used was to create a digipack, which is used to show the focus on the music, not the artist, that is why the guitar is in the centre of the frame. The main thing I wanted to keep was a theme thought them all so that it was obvious to the audience that they where all for the same product I did this by creating a logo and sticking to a basic colour scheme and I kept the link between the radio advert and the TV advert by using the same song and by using the lead singer of the band to do the voice over this made the voice recognisable to the audience.

Simple links- Roar! Makeup advertI kept the same colour scheme I even did one of

my actresses makeup the same as to link the two together this was done to allow the audience to recognise the look and makeup style, allowing them to see it and want that same look wither they look at my popup or my advert.

I kept the link between the radio advert and the TV advert by using the same song thought both of them and the same voice over script and keeping the same person to record both of them making it recognisable to the audience.