Evaluation Question 2

How effective is the combination of your product and ancillary texts ?

My Trailer

I have put my trailer on YouTube and posted a link to it here. http://www.youtube.com/watch?feature=player_detailpage&v=9DTXe6Gbk9s

My Posters Poster 1

Poster 2

Poster 3 Poster 3

My Magazine

I think that my products work well to get the attention of my target audience. My products are aimed mainly at males between the age of 15-24. Therefore I have made my main character male and within this age group so that my audience can relate to him. I also believe that the imagery on my print work appeal to my target audience as I have modelled it on professional work, using similar poses, costume choices, colour schemes etc. I have taken the main codes and conventions from trailers of my chosen genre and incorporated them into my trailer as it will attract my target audience.

By using a consistent font throughout my products on the title of the film I have been able to create a consistent brand image. I also had my actor in the same costume throughout, as well as sticking to a consistent colour scheme making the genre quite clear in all three of the products.

Target Audience

Cross Media Platform

My trailer is the most easily utilised part of the platform as it can be screened in a number of different ways and thereby to a number of different audiences. It can be screened in a cinema, on television, online via YouTube or through social networking sights like Twitter and Facebook as well as on the films own website.

Plus other versions of the trailer can be released either longer or shorter and with more detail intriguing people to find out more and appealing to a larger audience.

Continuety

I have used the same actor/model throughout the construction of my products as well as keeping the same on all photos and within the trailer This is so that I can create a consistent image that my audience will recognise and associate with the film.

As well as this I have made sure to stick to a colour scheme of red, white and black which are appropriate for the genre of film. My audience will then associate these colours with the film.

There are also many other methods of advertising which I could employ for example:

An app for your smart phone.

Social Networking Sites such as Facebook and twitter

Posters on the side of buses.

Posters at bus shelter

Posters on billboards

As well as other more traditional methods of advertising