In what ways does your media product use, develop or challenge forms and conventions of

real media products?

Evaluation Question 1

My Digipak…When creating my digipak the first thing that I looked at was researching into my

chosen genre. Which in this case was “Pop” music. I looked at artists such as Ed

Sheeran, Katy Perry, Lady Gaga and of course previous albums of Ella Henderson

to focus on her styles.

When looking at the researched digipaks, I seem to of noticed that they all had

different styles that suited them and their personalities as well as their songs. The

digipaks helped to reflect who they were and how they put their music across to

their audiences. As well as looking at their digipaks, they were simple plain designs

that were not to complicated for audiences and suitable for all. So I wanted to be able to incorporate this into my own

digipak with Ella Henderson. Her personality is seen as being vintage and I wanted to show that within my digipak designs. So I didn’t want everything to

look too bright, I wanted a vintage appearance to still be there so that it represents who the artist is as well as

linking this in with the pop genre. Keeping this suitable and basic was the main key element in which I wanted to stick with.

Furthermore when looking into the conventions of my digipak I noticed that most digipaks designs within the “Pop” genre were all bright and stand out bold. However, I wanted to stick within keeping my digipak with the same consistency designs as the

existing Ella Henderson digipak, as I wanted to be able to portray her in the same way.

The reason why I didn’t use bright and bold images, was as stated above because I wanted to stick with the existing designs by Ella Henderson, I wanted to portray her in the same way with my product. I wanted to make sure that I kept the appearance of vintage and I thought that using bright colours just wouldn’t send that message

across and using a much darker but lighter tone helps to show the vintage look as it doesn’t look to modern as I wanted to relate this to an older time period.

I wanted the conventions of my digipak designs to look professional and how they should and I believe that the ideas I had behind my digipak product helped to

support this view more.

For my inspiration for my digipak I mainly looked at Ella Henderson’s existing designs

and a few other pop genre artists, so I decided to look at mixtures and ensure

that both were meeting the expectations of the different conventions that are

needing to be included to make my final product work.

The conventions in which I have used would appeal to my target audience because I have used all the data and

responses in which I gained from audiences when I conducted various focus

groups throughout the development stages.

I have looked into these and I feel that I have met the expectations of my audience and the conventions in which I have used

such as the camera angles and how it allows the various images to be able to connect with the images. For example

such as the bridge scene, like it is looking into the distance meaning you can just

stare and it looks never-ending. It creates that effect the audience would want to

see they would want to be able to connect within the digipak and its conventions.

Magazine Poster…When I came onto making and producing

the different stages of my magazine poster I focused on making sure I kept this as simple as possible and links in with the

personality and appearance of my artist.

This was done after researching and focusing on Ella Henderson’s previous

magazine poster as well as a few “Pop” genre posters to create a mixture of

different ideas. I came to the conclusion that the most important factor was to keep

my poster as simple as I could, with not too much to look at so that the whole

product stands out boldly at you. Making sure that it matched in with the

appearance and development of Ella Henderson as the artist and her

personality, in this case being “vintage.”

I wanted to be able to achieve the purpose of my magazine poster and after

conducting further research not just with Ella Henderson, but other pop genre posters I saw that the most common

convention was that there was a theme that matched with each artist and how they portray themselves, the ancillary

products they have reflect on them and who they are, with the use of simple

designs such as Taylor Swift’s advert, they help to reflect who they are and I wanted

to incorporate this into my design.

I like what I have done with my magazine poster and how it has come over the

different development stages, such as how I used a close up image of my artist, so that it feels the audience can connect with her

even though it is like she is looking into the distance but it allows us as the connect

with her and feel as though we are there with her.

I mainly wanted the magazine poster to reflect on the artist and the conventions as well as the genre so that it all matched up together, I then went further into this as I wanted to ensure that I was meeting my conventions and how I wanted them to

reflect on my products.

I believe that I have carried out with my convention and that my product represents

my song and the restrictions in which I wanted them to compare each with.

My magazine poster overall matches to the conventions that I need, with it being

simple and bold yet effective to meet the pop genre criteria. I feel like doing this gives my poster more personality as it is unique and links in with my digipak and magazine poster altogether and creates a feel to it

that makes it belong to the artist and suits my purpose well. As it feels calm, bright but

not being too bright like other pop genre posters such as Ed Sheeran. It shows and

matches the music video well.

This development of form with the use of looking at existing Ella Henderson videos and other pop genre

related magazine posters it has shown the comparisons in which I need to include or even change to make my

poster fit in with the purpose and match the expectations of my target audience. I have made my

poster more to the fact of it being more to suit my music video and the way it is set out.

My Music Video…My music video included many different conventions in it as it linked with the different features

such as the different camera angles, natural lighting in which I used and how the colour and fonts linked with the past vintage personality of my artist.

For my music video I didn’t really watch a specific music video that gave me inspiration for the ideas in which I produced within this music video. I looked more at the already existing Ella

Henderson music video “Yours” and expanded on ideas through that. As my music video is more about love I did look at a view pop songs that were related to this and I found this quite difficult

to pull out parts from it and create ideas from it, which was the main reason to why I kept looking at the existing Ella Henderson, Yours video and incorporate videos from that, this was to look at

how she gets her performance and narrative across of the song to the audience.

I wanted to ensure that my music video related to emotion and that the audience would be able to connect with this much more and this was what I did, I looked at the different angles and shots

I could use to allow me to show and establish connection between the music video and the audience viewing it.

I focused more on including a narrative within my video, such as making sure the scenes fit in with the lyrics, as well as the performance that the actress did to portray this further. Which was to

portray the idea of her wanting her love (in this case the man) to say she is his (Yours) and I wanted this to link in with the two different location that I have used such as the house to show present day and the Ferry Meadow scenes to show the idea of the past and that this is a place

they used to go and in both locations the envelope can be seen at times to keep the consistency of the narrative all the same. As well as keeping to the performance so that it all links in together and shows the whole thing and the support from the conventions such as the angles (e.g. close

ups) to allow her to connect with the audience, the performance and narrative it all helps to create the perfect music video to the correct target audience.

Overall, my music video meets all the needs of the conventions. Even thought I didn’t really compare this to any other pop videos as I found this difficult to gain ideas from for this video and expanding ideas from the existing Ella Henderson, Yours music video helped me to connect the two together and keep them in a similar way so they are meeting the same expectations and

purpose.