Evaluation Question 1: In what way does your media product use, develop or challenge forms and conventions of real media products?

1. A shot that shows a link between lyrics and/or music and visuals:

This shot shows the artist as he halts a black taxi cab in order to escape his pursuers. The headlights of the taxi as they appear reflect the lyrics of the song as they say If I see a light flashing. The same effect can be seen in photo number 6 as the same line is repeated but this time slow motion and motion blur was implemented in the editing in order to give the lights a blurring effect and linger on the screen for a longer period of time.

2. A shot that typifies the way a record company would want their artist to be represented:

Shot number two is a good example of how our record label would like our artist Roman Caine to be portrayed. He is in an urban environment and wearing clothing associated with that of which our audience are likely to wear. The graffiti behind him also creates a familiar atmosphere for the audience who are most likely living in urban environments, similar to what is shown in the video. This connection that is developed with the audience would be advantageous as if the audience can relate and understand more they are more probable to purchase the album or track.

3. A shot that illustrates how your video uses music genre:

The third screenshot is a combination of a surreal world and lots of energy- this is exactly the effect we wanted to create in our video since the dance genre can be much like a trance or a trip into a strange world with the correct visuals. The characters in this shot create this surreal hyper-reality as they are wearing masks and chasing our artist on roller skates- a very unusual sight which wouldnt be seen outside of a music video like this. Also, a very common convention of dance music videos is high energy (usually contrasted with slow motion). Because of this we decided to base the entire idea of the music video on a chase scene so that there would be a lot of energy in the video to match that of the fast paced music.

4. A shot that shows an intertextual reference:

Intertextuality is a large convention amongst all music videos, let alone dance videos. We added a few references to other texts such as the Cookie Monster from Sesame Street but one that is more notable is the Guy Fawkes mask, worn by the skaters, from the 2005 film V for Vendetta. The main reason this was implemented into the video was to hide the identity of the skaters as well as reflect the fast paced action of the film and the mysterious nature of this character.

5. A shot that demonstrates your use of camera:For shot number 5 I took a screenshot of two different shots from our video; they are both using the same idea for a POV but from the subjects point of view rather than a person or character. They are taken from a low angle and both times the camera is the subject which the actor interacts this. We decided to use this idea as it gives a simple shot more movement and keeps the energy of the song moving. The same idea is used two more times in our video when we had the actor hold the camera and move it upwards so that a transition may take place which is interesting to watch.

6. A shot that demonstrates your use of lighting:

The lights in this shot, and also shot number 1, were edited in order to stand out more and look brighter by using Adobe after effects CS6 as well as added motion blur along with slow motion. This creates an effect as if you were intoxicated or dizzy which we decided to add since the lyrics read If I see a light flashing and light waving, and we wished to reflect this in the visuals. The lighting of these shots are mostly natural since street lights provide enough with the exception of shots with effects like these.

7. A shot that demonstrates your use of mise-en-scene:This shot is one of several from the same angle in different locations, most with graffiti as a backdrop. We purposefully chose locations with graffiti as it creates a vivid picture of locations and where this character lives or visits. This reveals more about the characters identity as well as the clothing he is wearing. In each shot he is by himself to emphasise that he is alone for now, adding to the plot and meaning of the song. Having a long-shot also creates a metaphor as it represents his solitude and how small he is in this surreal world. There is little focus in the shot- just the artist and the wall in the background, building on this idea of solitude. 8. Two shots which you feel demonstrate something which shows you have watched other music videos:

This first shot is a still from the music video for Duke Dumonts Wont Look Back. This video inspired the overall idea of the video- for example the concept of a chase scene as well as masks being worn. There are three men with masks on pogo sticks outrunning a policeman on a Segway; we found this to be a very grasping and original idea which inspired us to film a chase scene with something equally as gripping (the roller skates). This dance music video uses these ideas effectively as the high energy of those on pogo sticks is contrasted with the slow policeman and also slow motion while the music is very energetic.

9. Two shots which you feel demonstrate something which shows you have watched other music videos:

The second shot is taken from the music video for David Guettas Titanium. We looked at this dance video where a boy rides a bike to high energy music and editing. This and other bike chases we watched led us to use several shots in our video with one of the pursuers on a bicycle, seen in the various chase scenes. The fast speed coincides with the fast paced music and fit in perfectly with the theme and idea of our music video.

BodyRockRecords