In what ways does your media product use, develop or challenge forms and conventions of real media products?

1. A shot that shows a link between lyrics and/or music and visuals

2. A shot that typifies the way a record company would want their artist to be represented

3. A shot that illustrates how your video uses music genre4. A shot that shows an intertextual reference5. A shot that demonstrates your use of camera6. A shot that demonstrates your use of lighting7. A shot that demonstrated your use of mise-en-scene8. Two shots which you feel demonstrate something which

shows you have watched other music videos

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Pictures Explained1. This shot fitted the brief because in the video the actor is saying ‘bitch’ at

the same time of the song. Therefore; showing a clear link between lyrics and visuals.

2. I chose the specific picture of our actress looking down as a shot that typifies how a record company would want their artist to be represented because this particular image fits the convention and we see her pouring her heart out into this song and the audience is able to sympathise with her.

3. I chose the scene in the toilet to represent our genre because indie-pop videos are all about narrative and I feel that this particular shot shows that narrative.

4. I chose the shot of the blackboard for an intertextual reference because this is similar to the original ‘Foundations’ video, because the editing is sped up in both videos.

5. The camera shot I chose was at the table because we are using a panning shot. We used this particular shot because we are able to track her and feel like we are watching from a distance.

6. The lighting shot I chose was in the toilet because we used a light to help with this shot and make the lighting more obvious.

7. The mise-en-scene shot was at the table because you can see the full outfit, location and the lighting reflects the mood of the song.

8. The other music video I chose was Taylor Swift’s ‘We Are Never Ever Getting Back Together’ because this video is also about the struggle in relationships and there is a particular argument scene that parallels to ours.

JAKE BUGG

two fingers

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Pictures Explained1. The title of the song is called two fingers and this picture shows the

mother putting her two fingers up. This is linking the lyrics to the visuals of the song.

2. The record label would want their artist to be represented as a talented musician that can play a guitar because this is a classic convention of the indie-pop genre and we see guitar playing in the songs and on the album covers like Amy Macdonald and Danielle Celeste.

3. In many indie-pop music videos we see a performance at a concert. Like an Ed Sheeran video.

4. In the Mumford and Sons video – ‘I will wait’ they are performing to a crowd of people, this parallels to Jake Bugg performing to a crowd in his video.

5. I chose this shot to show the use of camera because a long shot is being used to emphasise the situation and possibly to highlight his isolation.

6. I chose this shot of lighting because although the scene is dark – a light and blue colouring has been added to make the scene stand out from the rest.

7. This shot was used for the mise-en-scene because the background gives us a clear indication of what the narrative of the video will be like.

LILY ALLEN

the fear

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Pictures Explained

1. In one lyric she mentions “fast cars” and we are then presented with an image of a toy car. This links the lyrics to the visuals, but in a quirky way by showing a ‘toy’ car rather than an actual fast car.

2. The record company wants to show Lilly as different to other female artists, so this is done through the use of unusual items, like the caravan and bright colours.

3. This particular shot shows the music genre of indoe-pop because it is very conventional to have a performance-based video and many other artists do this.

4. In Paloma Faith’s music video – Upside down, she uses male dancers and has the same coloured effects in this video. This is showing female dominance.

5. This shot emphasises the camera because we are seeing it through her perspective by being spun around.

6. This shot demonstrates the lighting used because there are a lot of bright colours which are used to symbolise the mood and reflect the genre of the video.

7. This shot demonstrates mise-en-scene because there is a lot happening in this clip and it may be used to symbolise how she has lots happening in her life. However; the bright colours are also apparent which reflect the mood of the song.

8. Paloma Faith’s video – Upside Down also uses a similar setting and is also a quirky performance based video with male dancers, again signifying the dominance of women in these two particular videos.

ELLIE GOULDING

starry eyed

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Pictures Explained

1. The song is called ‘starry eyed’ so I have chosen this particular image because she is using physical stars on her hands to emphasise the nature of the song.

2. Ellie Goulding is a unique artist and the record company want to portray her as different to other female artists, so this is done through the special effects like the appearence of her floating.

3. A classic convention of the indie-pop genre is the use of close-ups, and this is what this shot represents.

4. The opening shot begins with an extreme close up of the artist. This is also similiar to Lianne La Havas opening of ‘Lost and Found’.

5. in this shot when the artist moves her head’ the camera also does the same. This makes the audience feel like they are there in the video.

6. In this shot the background is quite dark but the stars and her face are illuminated – this re-enforces the name and theme of the song.

7. This shot represents the mise-en 0scene because we can see her outfit which is very unique and stands out as a key indie-pop genre convention, and we can also see the dancers and the setting both of which are unique and should not work together – but do. Again emphasising the indie pop genre.

Pictures Explained

8. Lianne La Havas’ video – ‘Lost and Found’ also makes good use of the conventional close-up. This emphasises the genre.