Evaluation question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

My music video was heavily inspired by other rock/indie bands such as Foo fighters, kasabian and Kaiser chiefs. I used many of the conventions of This genre such as an emphasis on the band and not narrative, and using manyShots of the band singing and playing.

Inspiration

In my music video I used a lot of practical props, such as guitarsAnd other instruments leaving out anything that would not normally appear atA bands gig. As for clothing we split the filming in two filming one half in suitsAnd formal attire and the other half in casual clothing. This was done to make The faster half of the song fit with the change in clothing and to give the impressionThat the band work better when not dressed to impress.This approach to clothing and props is a large component of music videos of myChosen genre as it gives a more realistic and down to earth feel to the video.

Clothing and props

In post production I decided to add some effects to make the shots lookMore professional and dynamic. Some of these effects include fades, head And tail burns and also some colour correction. These help to make my musicVideo look like some of the other high budget music videos of my genre, howeverBy not using too many I still managed to give my video a gritty/indie feel which isOne of the main conventions of this genre.

Effects

Editing techniquesOne of the main techniques that I used to make my music video look and feel betterWas the idea of pacing, I wanted my music video to start off slow the same as the Music and to gradually built up to the point in the music where the tempo suddenlyIncreases. I achieved this by using a slow cut rate in the beginning of the video and By also using lots of longer shots such as the band walking or messing about, I alsoMade the effects more dramatic as the song progressed including more over the top Filters and transitions. Overall I feel that this did a good job of pacing the video andKept up with the pacing of other videos of the same genre.

NarrativeInitially in my music video I wanted to have a strict narrative based off the lyricsIn the song, I felt that this would be an easy way to decide what I needed to include In my video. However after talking to someone who makes music videos for bandsI decided to not go for a linear narrative and leave it up to the viewers to decide whatThe narrative is. This way I was free to create whatever I want in the same style as The arctic monkeys and I feel that this is what gave me the freedom to create whatI eventually did. This style of loose/non-existent narrative is very commonly used inMusic videos of my genre as they give the video a kind of wild and free atmosphere That suits that genre of music very well.

RepresentationIn their music videos and songs the Arctic monkeys are represented as a Rebellious, loud group of lads. This is shown by their use of shots such asThem walking through town or hanging out at a pub.

In my music video I wanted to give the same impression, I did this by usingLots of fast cuts and by making the boys dress casually in the faster part of the song.Another thing that I did was include some of the iconic shots of the band walking downA street chatting and just being lads.

Target audience

The target audience of my music video, and that of the arctic monkeys in generalIs roundabout 17-25 year olds predominantly males. This matches well with the Image of the band as they are also shown to be within their own demographic.

I tried to tailor my music video to this same age range by including lots of fast cutsAnd effects, but also by dressing up the lads in a way that was familiar to theAudience and allowed them to associate with the band in the same way that the Official music videos do.

Digipak

I decided that for my digipak I wanted to create something that gave a very similarFeel to my music video, that being a indie/rebelious feel. To do this I used some ofThe stills from my music video ( such as the one being used for the background ),I like doing this because it allows the viewer to easily understand that they are Linked and that they are all about the same band creating a synergistic effect andCreates some brand recognition.

Digipak conventions

My digipak follows many of the main conventions of other products. For exampleIt includes a track list on the back page which tells you which songs are in what Order and also includes the timings of the songs. Another convention that is used In my digipak is the inclusion of the production company’s copyright informationAnd contact details. I also included the album name on the front page and on theSpine as well as the serial number.

Website inspiration

When I was researching websites to find inspirations for my website I looked at Some of the websites by bands of the same genre and style as the arctic monkeys,Such as kasabian, oasis, and kaiser chiefs. One of the conventions of these Websites that I decided to take was the dark background colours with white textFrom the oasis website, this gives it a grungy, indie feel and helps to match withThe colour scheme of the music video.

My Website

I have linked my Music video onThe home pageOf my websiteThis helps to Promote it and Draw attention.

I Placed many links on this Website to social media websiteSuch as Facebook and Twitter

I put links to buyArctic monkeysAlbums on Amazon

Website Gigs page

Photo from videoTo show a connection Gig list which is

A conventionFrom websitesOf

Website Gallery page

Gallery page, Typical Convention ofBan websites

Website contact page

I used my contactDetails for this pageTo make it seemLike a real website