In this PowerPoint I will talk about how my three different products link together to that they can be used as a package for

marketing.

I will do this by comparing my product package to other existing product packages for other films. since you cant really find horror

magazine covers I will be using other genres to compare with.

I am going to look at how I used font, colour and picture to create links with all three products.

Q2: HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS?

Use of Character (My Products)

I have used the same character in all three products. I have done this so that the audience can see the link between all 3 of my products. I took another separate picture for my poster and cover so this exact picture doesn't’t appear in my trailer however I made user to use the teddy just to make an extra link for the audience. I took a close up shot for the of my victim for the poster because this means the audience can clearly see who it is.

Use of Character (other product)

The Dark Knight products also all use the same characters to create a package.

colour (my product)

Red Titles

Yellow toned texts

Same font

I have used the same red on both on both my title so that the audiences can see that both my products are linked together and are a package.

Font and colour (other product)

Dark background

Dark backgrounds are used in both products giving them a familiar feel. Even though they don’t use the same colour on both products, the magazine uses the typical green already associated with the character. This is means audiences will already see the links between products.

Font style (my product)

Same font used

I used the same font on both of my products so that my audience will be able to see the links between my two products.

Font (other product)

Same font used on headline and title

The same font is also used on these two products however they are different colours.