Evaluation Q1 Section 2

(Print)

The layout We used a conventional layout with 4 panels of a digipak to reflect the rock pop

album artwork like Fall Out Boy and Greenday. They display a large eye catching

image either of the band or with some connotations towards the music video,

such as Fall Out Boys’ “American Beauty/ American Psycho”s front panel is of the

main character from the music video. Within panel 2 and 3, a more simplistic

image is used to allow the CD to be more eye catching, but the same theme will

follow from the front cover through the inside panels and to the back. For

example in the Fall Out Boy digipak shown, all the images are in a high contrast

black and white and all reflect either the music video or the star image of the

band. Although I didn’t keep to the same black and white theme, I used bright

colours throughout the digipak to reflect the theme within the song and to make

the album stand out.

For panel 1, I wanted to recreate Andy Warhol’s Marilyn Monroe pop art collage,

with the vibrant colours all the same photo but with different effects. I recreated

this using the bright colours but used different shots of Lauren with different

poses at different beach huts to reference the beach dream within our music

video. In one way this conforms to the stereotypical albums of pop rock as it

reflects the music video and suggests the main theme; in our case dreaming and

the idea of reality vs illusion. However, it also conforms to the Britishness of the

band through the beach huts. Although we didn’t use a title of the album, I felt

that just the name of the band making the album self titled has more impact as

they are an up and coming band and their name and star image is

Panel 1

Panel 2 & 3For panel 2, I over-layed an image of Lauren onto a sunset and reduced the opacity so both

images could be seen. I then only made the shadows shown to allow an almost silhouette to be

created. In the final image for the panel, the sunset overlaps onto Lauren’s face almost

referencing David Bowie’s album cover “The Aladdin Sane”. It suggests ideas of surrealism and

again, the alternative world. The conventional way of displaying the inside panels of a digipak

for the rock pop genre is through simplicity and minimalist colours, shown below in The 1975, 5

Seconds of Summer and 21 Pilots. In addition, the genre don’t use the stars image, rather

focusing on a pattern or texture to lie behind the CD. We challenge this convention through

using a bright coloured sunset with an image of the performer from the music video, but

keeping the image behind the cd as just the colours from the sunset. This reinforces the idea of

the song and it’s bright and carefree attitude.

Panel 4 On the back of the digipak there were 2 opposing conventions that the rock pop genre used. One

is using a black and white tone to create an atmospheric tone which reflects the style/emotions

within their songs on their album. One example is Adele’s “21” album where she uses this black

and white effect on her digipak to reflect the sombre emotion of the songs. The other is the bright

coloured/ happy/ exciting and eye-catching album covers such as P!nks album “I’m not dead”

which uses the bright red to stand out and an image of the artist to signify the importance of star

image when selling an album. We used both conventions to influence our own digipak which uses

the convention of the star image from the music video and the bright colours. Although we

initially used a black and white filter, we felt that because the rest of the digipak was in colour, it

wouldn’t flow. Additionally, the colour reflects the upbeat tempo and feeling of the songs.

Mag AdvertFinally, the conventions of the magazine advert include using the same imagery as the

album, having a review from a famous music magazine such as NME or Q and

promoting what date the album will be out. So we used one of the beach hut photos

we took while on location in Cromer. We also used a border at the bottom to highlight

the information for the release of the album. Our magazine advert conforms to the

Rock pop genre, shown

below in the examples

Arctic Monkeys and Pan!

c at the Disco.