Evaluation Pt2. Combination of Main and Ancillary Products

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How effective is the How effective is the combination of your main combination of your main product and ancillary texts? product and ancillary texts? We tried to ensure that our product and ancillary texts had We tried to ensure that our product and ancillary texts had consistency as, we felt that, if our products all had some consistency as, we felt that, if our products all had some recognisable similarities then there would be a higher chance recognisable similarities then there would be a higher chance of success for all three products as the target audience would of success for all three products as the target audience would be able to tell at a glance that all the product are promoting be able to tell at a glance that all the product are promoting the same band. the same band.

Transcript of Evaluation Pt2. Combination of Main and Ancillary Products

Page 1: Evaluation Pt2. Combination of Main and Ancillary Products

How effective is the combination of How effective is the combination of your main product and ancillary your main product and ancillary

texts?texts?

We tried to ensure that our product and ancillary texts had consistency as, we We tried to ensure that our product and ancillary texts had consistency as, we felt that, if our products all had some recognisable similarities then there felt that, if our products all had some recognisable similarities then there would be a higher chance of success for all three products as the target would be a higher chance of success for all three products as the target audience would be able to tell at a glance that all the product are audience would be able to tell at a glance that all the product are promoting the same band.promoting the same band.

Page 2: Evaluation Pt2. Combination of Main and Ancillary Products

How effective is the combination of How effective is the combination of your main product and ancillary your main product and ancillary

texts?texts?

All three products combined create a marketing or release campaign and this All three products combined create a marketing or release campaign and this was another reason to ensure that there was consistency between all three was another reason to ensure that there was consistency between all three products. For example, if the bands trademark logo was clearly visible on products. For example, if the bands trademark logo was clearly visible on each product, then it would be obvious to a potential buyer that all each product, then it would be obvious to a potential buyer that all products have been produced for the same band.products have been produced for the same band.

Page 3: Evaluation Pt2. Combination of Main and Ancillary Products

How effective is the combination of How effective is the combination of your main product and ancillary your main product and ancillary

texts?texts?

To ensure that the consistency between our three products is clear to the To ensure that the consistency between our three products is clear to the target audience we focused on certain things;target audience we focused on certain things;

1.1. FontsFonts

2.2. ColoursColours

3.3. GraphicsGraphics

4.4. Band and singular membersBand and singular members

5.5. CostumeCostume

Page 4: Evaluation Pt2. Combination of Main and Ancillary Products

How effective is the combination of How effective is the combination of your main product and ancillary your main product and ancillary

texts?texts?

FontFontThe main font used in all three products is ‘Joyful Juliana’. This means that all The main font used in all three products is ‘Joyful Juliana’. This means that all

products include a font that looks handwritten and almost scrawled across products include a font that looks handwritten and almost scrawled across the page to anchor the idea that the band care only about their music, not the page to anchor the idea that the band care only about their music, not about promotion, when in fact they do.about promotion, when in fact they do.

Band NameBand Name

Album NameAlbum Name

Single NameSingle Name

Page 5: Evaluation Pt2. Combination of Main and Ancillary Products

How effective is the combination of How effective is the combination of your main product and ancillary your main product and ancillary

texts?texts?

ColourColourThe colours used throughout all three products is also very similar. For The colours used throughout all three products is also very similar. For

example, the band members are seen to be wearing brightly coloured example, the band members are seen to be wearing brightly coloured clothes, whereas the products are dull browns and creams. This has been clothes, whereas the products are dull browns and creams. This has been done as it once again emphasises the idea that the band are all about done as it once again emphasises the idea that the band are all about music and image instead of promotion and sales.music and image instead of promotion and sales.

The colours of the featured The colours of the featured writing contrast highly with writing contrast highly with the plain black and white the plain black and white background of the advert, background of the advert, causing the audiences gaze to causing the audiences gaze to be drawn towards the be drawn towards the information and images of the information and images of the band members.band members.

Page 6: Evaluation Pt2. Combination of Main and Ancillary Products

How effective is the combination of How effective is the combination of your main product and ancillary your main product and ancillary

texts?texts?

GraphicsGraphics

All products include a link to the band, for example, all feature the band logo, All products include a link to the band, for example, all feature the band logo, however, they do not all feature an image of the band. This is because, we however, they do not all feature an image of the band. This is because, we have found it to be conventional of our chosen genre to not include the have found it to be conventional of our chosen genre to not include the band members themselves on the album cover, but rather include images band members themselves on the album cover, but rather include images that provide the album with hidden messages and meaning.that provide the album with hidden messages and meaning.

Page 7: Evaluation Pt2. Combination of Main and Ancillary Products

How effective is the combination of How effective is the combination of your main product and ancillary your main product and ancillary

texts?texts?

CostumeCostumeThe costumes used throughout all three products are also fairly similar. All three The costumes used throughout all three products are also fairly similar. All three

members are continually seen in three quarter length shorts and branded t-members are continually seen in three quarter length shorts and branded t-shirts; for example, DC and Famous Stars And Straps. This is because these shirts; for example, DC and Famous Stars And Straps. This is because these brand names are frequently seen throughout music videos of this genre, and brand names are frequently seen throughout music videos of this genre, and also allow the audience an insight into the fashion sense of the separate band also allow the audience an insight into the fashion sense of the separate band members, allowing them to connect with the band in another way.members, allowing them to connect with the band in another way.

Page 8: Evaluation Pt2. Combination of Main and Ancillary Products

How effective is the combination of How effective is the combination of your main product and ancillary your main product and ancillary

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Band and Singular MembersBand and Singular Members

The band members are all present in the music video itself and the magazine The band members are all present in the music video itself and the magazine advert for the digipak release. However, it is obvious in both products that advert for the digipak release. However, it is obvious in both products that the lead singer is the most important member of the band. We have the lead singer is the most important member of the band. We have decided to do this as, we have found that, it is conventional within the decided to do this as, we have found that, it is conventional within the music industry on a whole to sell their products through the lead singer. music industry on a whole to sell their products through the lead singer. There are no images of the band members on the album cover and this is There are no images of the band members on the album cover and this is again down to conventions. Because of this our digipak will only link to the again down to conventions. Because of this our digipak will only link to the other two products via the chosen song, the colours and band logo.other two products via the chosen song, the colours and band logo.