1. A-S MEDIA EVALUATIONBy Sophia Basaratti

2. What were my roles throughout the production of Cry To Me Cindy? 3. My RolesMy roles throughout the film were cinematographer and production manager.Being production manager, I was involved with the planning, coordination and control ofmanufacturing processes. I had to ensure that the film was produced efficiently and that thecorrect amount was produced at the right level of quality. Being this, it meant that I hadscheduled everything, and make sure that the film looked the way we wanted it to look. Thisinclude: how many and which actors are needed on which days; what locations are requiredeach day; crewing requirements etc. I had to oversee all aspects of the day to day running ofshoots and work closely with other members of production departments such as actors, andother contributors. Being this meant that I had to decide what locations were best fitting toour ideas so we could represent our film the best way possible.Moreover, as well as being production manager, I was also cinematographer. This meant that Iwas in charge of shooting the film, and meant that I had to shoot certain shots that wouldconvey our issues. Within this film I tried to use multiple angles of the same shot to representa rollercoaster life. I used high and low angle shot to attach and detach the audience to andfrom the character when it was best suited and also used tracking, panning and shot reverseshot to convey a journey that the character takes. All these shots that I was in charge ofenabled me to create a connection between the character and the audience, and also enabledthe change of emotions that the audience would feel towards the character. 4. In what way does your media product use,develop or challenge forms and conventions ofreal media products? 5. Throughout my blog work, I have discovered and explored an array ofknowledge concerning real media products and how these professionalsseize to perfection our targeted audience. In acknowledging this, our grouphas attempted to reflect these marketing techniques in Cry To Me Cindy.My media product uses, develops and challenges forms and conventions ofreal media products in multiple ways. I did this through paying attention tothe conventions of a Drama and, in a slightly modified way applied this withinmy film. However, dissimilar to other case studies, Cry To Me Cindy took amore realistic approach. Endeavouring to query the preconceptions of themodelling industry stripped of its glamour, and to indulge in the fascinationthat is questioned. Additionally, the lighting, costumes, sound, angles andshots chosen, reflected the conventional ideas of an independent filmopening. 6. My media product develops the forms and conventions of real mediaproducts due to its innovative shots. Independent films normallyconsist of long tracking shots to appeal more documentary. However,we have taken this and used multiple shots to convey a journey; Ibelieve this gives a more effectively stylish affect, but still conveys anedgy, gritty environment to mirror an independent film.Additionally, in comparison to films such as Blow Up and Breakfastat Tiffanys our media product develops forms and conventions due toour title being presented at the end of the opening scene rather thanin the middle. We have done this so the audience isnt detracted fromthe scene and so that the title has more of an impact when shown.Consequently, this will make the audience want more due to the titlehaving such a striking impact upon the audience; this will also makethe narrative more hard hitting due to the title accentuating theprevious shots. 7. Furthermore, Cry To Me Cindy challenges the forms and conventionsby distinctively depicting the protagonists characteristics from thebeginning of the film. In doing this, it portrays the character in a moredistasteful light, and therefore represents to the audience what type offilm they are going to be watching. By firstly presenting uneasy topics,it infers that this is going to be a hard hitting and powerful film;challenging the audience to consider their culture.Moreover, the simple effects and editing applied, challenges realmedia products due to the real social issues that these effects help topresent. The substance abuse and alcoholism that occurs also are adaily matter for society today. The foremost issue presentedthroughout is substance abuse and the misuse of alcohol and physicalappearance, which were repeatedly embedded throughout to createan accurate stereotype of the younger generations lives in the sixties.This universal topic creates a hard hitting narrative for the audience toview. 8. What kind of media institution mightdistribute your media product and why? 9. Through my research and case study about media institutions, I discoveredthe best and most appropriate distributing company out of the following:Would be working titles 2; a branch created from working title. In 1999,Bevan and Fellner opened an additional conglomerate called WT2productions. This is an additional feature to the original working titlecompany. Working title did this so they could produce independent films aswell as blockbusters. This cooperation is an independent film productiondivision managed by Natasha Wharton. Furthermore these films were notproduced with everyones taste at heart, but were made to tell a hard hittingand emotional narrative. We have chosen this production company due to itsmore independent and striking films that they have distributed. Slimily Cry ToMe Cindy was never made for the mass market or intended to make asubstantial amount of money, this film was produced to emphasise the realityof that psychedelic era that was glorified and unravel the truths behind. 10. Who would be the audience for yourmedia project? 11. Looking back at the preliminary task, what doyou feel you have learnt in the progressionfrom it to the full product? 12. When I first started, I went about presenting subject mattersin the wrong way. I was too focused on heavily representing amatter that I ended up giving too much of the narrative away.As I progressed I realised that subtlety was the key and that anopening title should only hint about the narrative to make thefilm more inviting and understandable. By doing this in thefinal product we managed to create a journey so the audiencecould gain a connection and become engrossed with thecharacter and narrative. By making the issues appear in amore subtle light, it enabled the title to have more of animpact due to it not being overridden with a complicatedscene. This enabled the audience to grasp the situation andleave them wanting more. 13. When we gained more understanding of theforms and conventions of real media productswe discovered not to override the openingscene with lots of credits, as that would distractthe audience from what we want them to see. 14. Furthermore, the most difficult thing to achievewas continuity. But after hours of payingattention to detail, we finally managed to createan opening scene where there were nocontinuity errors. Through the process ofconstructing my product I learnt that in order toacquire a perfect shot, you needed multipleangles of the shot, so you can have the choice ofwhat looks more fitting for what you want tosignify. 15. What have you learnt about technologies fromthe process of constructing this?