Evaluation of Work in Relation to Past and Current Practises

8/9/2019 Evaluation of Work in Relation to Past and Current Practises

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Evaluation of work in relationto past and current practise.Dilraj Singh Hallen


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Analysis in comparison to similar products(Introduction)

My production is a feature that has been created for the BBC for a magazine show, the aim of the feature is to explain the issueof energy efficient vehicles. We have interviews with various experts from the energy vehicles efficient industry, including Ali

Sadiqie an energy efficient driving instructor, Dr Ralph Clague chief engineer for evo electric and university lecturer at Imperialuniversity and also Dan Duelli a Volkswagen dealer. All the features are informative on the issue of energy efficient cars as each

experts gives us the lowdown of from their field of knowledge, in a manner that is easy to understand mixed with graphics toexplain the issue in more detail. http://www.youtube.com/watch?v=FovOv6xvHCk&feature=player_embedded

The old text that I observed was an old feature from the CNN news show segment, the feature is about Guy Negree a Frenchinventor who has jus invented the first air powered vehicle, the feature involves the inventor and a presenter who narrates the

feature, and also conducts the interview with Guy Negree the inventor, all interviews have also been dubbed to understand whathe is saying in French. There is also an interview with Sunday Times vehicles page editor Nick Rufford, the feature is easy tounderstand and also very light hearted making it an interesting feature to watch along with a range of detailed graphics. This

feature can be viewed at:http://www.youtube.com/watch?v=f4w6aJMNXSK

The new text that I analysed was a feature from Top gear about being energy efficient the feature was a sort of mocking theissue as Jeremy Clarkson a protagonist that is against the existence of the issue of global warming, was made to look at energy

efficient cars, so in the feature he gathers a bunch of super car and races them with 1 litre of petrol as an experiment to seewhich is the most energy efficient and can keep going for the longest, he also an experiment by racing a hybrid Toyota with a

BMW M3 both experiments being totally useless to explaining the issue to average every day working people however, this waspart of the humour that was associated with this feature. Can be viewed at: www.youtube.com/watch?

v=JmxUsGiGp3w&feature=Player_embedded

My production

Old text (CNN news feature)New text (top gear feature)


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Analysis in comparison to similar products(Content. Page 1)

My production

Old text (CNN news feature)New text (top gear feature)In terms of the content of my production, I have a vast and unique range of features within my production such as a range of

interviews with industry experts explaining the issue in detail and in a manner that it is understandable to my audience. Myproduction also includes many graphical features as I created two features in particular, that allowed me to graphically conveyinformation whilst also keeping with the mode of address by using design and colours, I createdthe first graphic using internet research and newspaper research snapshots that connotes thatwe have used a wide range of sources to research are information, and also to show that thereis open information about the issue signifying the media coverage of the issue to date.

I created the second graphics around the I-Phone style of there home screen using a picture of the globe with informationaround . as this was the type of technology that appeals to my targetaudience. In

comparison of my productions content to that of the two other texts that I. analysed I would strongly say that my production is unique, as when

compa-. ring I realise that my production involves a hole different range of conventions that the other two dont and also the mode of address is different in the other productions that I am comparing to asmy production educates about the entire issue, were as the new text from top gear is just mocking the issue and the old textfrom a CNN features is concentrated on the issue of air powered cars, were as my production looks at all aspects of the issuefrom driving in an eco friendly way to how they are made to the range that is available in the open market.The old text that I analysed in comparison to my production was a feature from a special mini documentary commissioned byCNN, the documentary was around the issue of an inventor who has just invented an air powered vehicle, and he is interviewedby a presenter, the documentary uses a range of cut away showing the vehicle, designing process and also images of the car being driven and its charging process with a feature interview with Guy Negree that has been translated into English and also asecond mini interview with his son Cyril Negree. When comparing the text with my production I would highlight that thisproduction was created some years ago and so it lacked in technical/editing conventions, however it was very informative of theissue, but I would say that my production was better as it included a larger range of issues making it more appealing tosomeone with interests in energy efficient vehicles, however I would class the feature as a specific issue update, however incomparison to the top gear production I would say that this feature didnt meet the technical level required of the production as Ibelieve it was a low budget production, and the presenter both created different modes of address and have a different level o f
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Analysis in comparison to similar products(Content. Page 2)

My production


When analysing the content of the top gear production I would have to highlight the fact that this production is a very highbudget production as in there production they used super cars such as: Lamborghini murcilago, Mercedes mc laren, Audi R8,

Ferrari 599 and an Aston Martin DBS, all cars valued above the 80,000 mark. As the production featured a race of the super cars on 1 litre of petrol seeing how many laps it can do, there was also another feature involving a race between a BMW M3 anda Toyota Prius (the hybrid car) in attempt to prove that the BMW was more energy efficient then the Prius which technically isuntrue so the presenter ends up mocking the issue. However when comparing the content of this production to my work I wouldhave to highlight that the top gear production has a higher value of content as they are able to afford better quality features,however saying that I still feel my work has a wider range of feature and better meats the BBC ethos to educate, inform andentertain then Top gears as there feature was more entertaining, then educating or informing, however I would say that incomparison to the older text in comparison to the top gears production content is at two very different levels as the older textlooks at a single issue and follow that lead of air powered vehicles were as the content of this production has the meaning topromote energy efficiency but it looks at the issue from two different angles.


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My production


Analysis in comparison to similar products(Mode of address)

Personally I believe that the mode of address is set by the uniform of formality that features is dressed with using variousconventions and general tones, as the distinction of the mode of address is in whether the segment is formal or informal as I believe

the difference in the way appeal varies according to the formality as there is a different use of: presenter types, dialect, styles,stories and also attitudes of presentation.

The presenters are abunch of middle aged

men, however the modeof address I believe isset by the issue that

they discuss and alsothe knowledge into the

issue that they can offer.

The presenter of this

feature is a young/middleaged women helping toeven the gender appeal,as I feel she also has a

softly spoken voice makingher a lot more easier to

understand

The presenter is young

and helps the targetaudience to relate to whahe is trying to say I

believe that he also iseasy to understand andwell spoken making theissue he is discussing

more interesting.When comparing the threes attempts at setting the mode of address I would say that they all have different modes of address, set bythe presenter/s as I would say that the Top gear feature has an informal mode of address , were as the CNN feature has a very formalmode of address with a few hints of informality , also my production is informal as this what I originally hoped for the production. The

Top gear production sets an informal mode of address through its presenter by the way they speak and also the way they use humouand keep there productions light hearted, for example in this feature Jeremy Clarkson the protagonist that is famously anti energy

efficiency receives a brief to look at; giving advice about fuel economy and saving money, is answer to looking at this was racing fivesupercar this connotes a sort of rebalish mock of what they were asked to do lightening the serious-ness of the issue . Were as

compared to the CNN feature that involves the French inventor Guy Negree who created an air powered vehicle as I believe the issueis on the CNN news channel denoting the reason for the reason of the formality of the mode of address set in the production as, tonein which the presenter spoke and the preciseness with which she spoke enforced the formal mode of address. Were as in comparison

to my production were I set a fairly informal mode of address mainly by using a conversation type voice were I spoke as if I wouldspeak if I was having a chat with my mate creating the real sense of informality in the viewers mind I also tried to keep my

surroundings as informal as possible for example using the driver seat of the vehicle to sign in, sign off and narrate the production.


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Analysis in comparison to similar products(Conventions. Page 1)

My production


When analysing the conventions used in my production I would high light the use of all typical conventions used indocumentaries: graphic to demonstrate a range of facts and figures and also to highlight the already importance of energy

efficiency in media, voice over's to eliminate as much as on screen presentation as possible, vox pops in order to create anurgency to understand the issue, archive footage to explain the working of hybrid which I also added a voice over to and also

special attention to the exposition of the final finished product using various edits.Conventions used in this documentary were a lot different to those used in my production, I believe this is due the fact the

production was created some time ago and the issue would have appealed to different people, as the issue of energy efficiencyhas only just become openly circulated in media and also the factor that this text is focused on an individual segment of energyefficiency air powered cars and not the wider issue. The use of conventions such as vox pops were absent this is different incomparison to my production as I use the vox pops in my production as a focus for researching the issue. I believe that the

reason for this is due to the institution that created the feature CNN and the nature of the production that they create, as the ideaof creating formal productions normally to educate those in the higher social economic bracket and vox pops connote a relaxed

feeling were by you opt to understand others view. Aspects of archive footage were also used in the text and were composed in amanner very similar to my production, as archive footage was used to explain the working of the air powered engine in the

analysed text I also used similar archive footage to denote the working of the hybrid engine.

Archive footage used to explain how the technologies work

After analysis of the conventions demonstrated in this text, I discovered that it shared all the common convention with myproduction however with regards to Vox pops and archive footage. I believe the reason for the two conventions: archive footage

and vox pops not being in the production is due to nature of the show and the ethos focusing on entertaining more theneducating, and due to the high level budget that Top gear have means that the use of archive footage is very rare and nearly all

footage is captured first hand. The camera movement was also very technical in the analysed text as you can see that the shotsare very adventures, using panning shots and also very high angle crane dolly shots, were as compared to my production were I


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My production


Analysis in comparison to similar products(Conventions. Page 2)

Did try to use a range of shoots at as many different angles as possible, alongside trying to film in car however due to the basicequipment that we had in comparison to the top gear production we were un able to achieve the same types of shoot, as the set

up I used was a single camera using a tripod that allowed us to capture all in the 360 degree radius, were as the Top gear production had a multiple camera set up using crane type tripods allowing there cameras to see in on the track at any angle, they

also had specialist in car seat tripods that attach the car were as in my production the footage inside the taxi was filmed freehand.

In car filming

Difference in camera set ups


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Analysis in comparison to similar products(style and form. Page 1)

My production


For the style and form of my production I tried to duplicate a magazine show feature that was originally going to be part of a liveday performance were we would present the live day, after studying magazine shows I was able to understand the conventionsrequired in the magazine shows for example: Vox pops, archive footage, voice over's and graphics. I have tried to included allthese convention in the entire production and also in my sub feature in an attempts to create an as close to production to a real

magazine show. the old text that I analysed (CNN news feature) was different to my production as the style that old feature embraced was moretowards the form of a news report type feature, were by the feature was all created around a single story of an inventor who

created an air powered vehicle and didnt really get a second opinion on the story. Were as compared to my production I lookedat one topic however getting various opinions on the issue keeping a bias and clear understanding, and presenting an all

rounded argument to my viewer. The old text incorporates a lot of exposition using a range of archive footage and cutaway thathave been voiced over, the reason for this exposition in this production I believe was in order to help explain the issue and also to

a bit of speed and excitement to the production. I also tried to administer this in my production by using a cutaways in myinterviews in order to break the monotony of staring at one image and jus keeping the gained attention of the viewers.

Similarly the range of shots and camera angles in the old text were not very developed as there was only really basic shots used,suggesting that the production only involved a single camera set up which I also had in my production however I was still able to

create some more technically developed shot styles.

Range of cutaways used


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Analysis in comparison to similar products(style and form. Page 2)

My production


In this production the style and form was light hearted and the mode of address was very similar to my production as bothproductions were aimed at the same target audience, however my production was a little more suttle in presenting this as I thereare many similarities in the presenters attitudes and attire, as they both dressed in fairly casual clothing that presents a relaxed

style and then the presenting is also vary laid back and relaxed and also very informal in the way they speak.

However the overall style is slightly different as I found that my production is a little more focused on the issue and technical wereas the top gear approach is very un focused and also un technical, in terms that it doesn't go in to technicalities of how the

vehicles work and they jus seem to have a laugh about the issue, all setting the mode of address as informal but also setting arelaxed style and form.

Presenters are:Wearing casual clothes

Acting in a laid back and relaxedmanner

In informal settings

Relaxed approach

Technical approach


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My production


Analysis in comparison to similar products(technology)

As my production was created to budget, I wasn't able to utilise the maximum amount of technology available to create theproduction of my type. I used a single camera setup along with other equipment such as a: rode boom mic to record high quality

sound and also headphones to monitor the sound, all very basic equipment that was easy to get hold of from our mediadepartment further more allowing us to develop are raw camera skills. We were also provided with the Apple Mac computers that

allowed me to edit my footage using the I movie software, that allowed med me further enhance my footage by adding voiceover's sound archive footage and also transitions.

This production involved very dated use of technology, however old I would still say that it was digitally edited and not edited inan analogue manner as some of the edits were of a fairly technical manner as the were some transitions that were used as it is

visible that the lightening fade was used, and considering that the production is over eight years old it actually quite advanced for them, as in my production I used fades as it is the simplest transition to use and also looks the most effective as I found that

certain transitions looked tacky and didnt do justice to camera shots, as is seen in the footage with a lightening shoot and fade Ibelieve it looks very tack and doesn't fit in with the mode of address as it supposed to be formal and it look very informal and

childish.

This production used very high level and quality technology as they also used a multiple camera setup, were as apposed to myproduction were I used a single camera setup and meant that the coverage of footage that I got wasnt as well captured as the

footage in the top gear production. Also the editing of the production was very advanced as they were able to create funkymultiple screen shots that I was unable to create due to it not being available in our editing package.

Also the top gear productions use in car camera seat tripods were the tripod attaches to the seat and as this technology wasnt

available to use I had to hold the camera freehand in order to film in car.

The camera fades from the presenter in the driving seat to the man who the

story is about with a flash.

This multi screen transition that allowsyou to see 3 screens at 1 time

The difference of the tripods is visible as they have been speciallymade for top gear compared to me freehand attempts

Evaluation of Work in Relation to Past and Current Practises

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