Evaluation of Security Systems
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SECURITY SYSTEMS PERFORMANCE ANALYSIS AND SUGGESTIVE REPORT – CONFIDENTIAL CLIENT
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Transcript of Evaluation of Security Systems
SECURITY SYSTEMSPERFORMANCE ANALYSIS AND SUGGESTIVE REPORT – CONFIDENTIAL CLIENT
EXECUTIVE SUMMARY• Total sales were identical in 2015 and 2016, therefore a
slow in market growth. This is not due to inefficiencies at a regional level.
• We recommend an in depth analysis of the market and competitors be examined. We also suggest advertising and marketing steps be taken in increase overall sales, especially for Custom Systems. System termination or redesign might be necessary if sales continue to decline.
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TABLE OF CONTENT
Executive Summary ………………………………..…….…… 02Total Sales by Year.………...………………………………….. 04Sales Analysis by Region …….…….……...……………..…. 05Sales Analysis by System……….................……………….. 06Recommendations ..……..……………….…………………….07
TOTAL SALES BY YEAR
• Sales increased steadily until 2015.
• Total sales in 2015 are the same in 2016.
2012 2013 2014 2015 20160
2000000
4000000
6000000
8000000
Total Sales
Year
Sal
es (
$)
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SALES BREAKDOWN BY REGION
• Sales are similar across all regions
• No regional inefficiencies
Central North East
South East
West0
500000
1000000
1500000
2000000
Sales Breakdown by Region and Year
20122013201420152016
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• After 2014, Custom System’s sales decline; other system sales remain the same.
2012 2013 2014 2015 20160
50000010000001500000200000025000003000000
Annual Sales By Security System
Custom Sytems
SecurityOne
SecurityGold
Year
Sal
es (
$)
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SALES ANALYSIS BY SYSTEM
• Custom System Sales start declining after 2014
• Still making money, but this is bad
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CUSTOM SYSTEM SALES
Year Sales
2012 10785712013 15413302014 24051482015 21849092016 2184909
RECOMMENDATIONS• Determine how to increase market growth
• Competitive and Market Analysis to be done• Public Awareness
• Increase public awareness of your product using advertising and marketing efforts
• System Termination and Update Technology
• If sales continue to decline consider program termination. Reallocate resources to develop a new customized system or existing programs.
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MORE QUESTIONS?WANT MORE DETAILS?
Contact Stephanie Heintzman anytime, anywhere!
Twitter: @seheintzman
Phone: (647) 980-3696
E-mail: [email protected]
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