PowerPoint Presentation

Evaluation of pictures from photoshop

Original PictureEdited pictureWhy is the image suitable for your advertising campaign?The image is suitable for my advertising campaign because the clothes that the model is wearing is summer clothes which is suitable because summer clothing is the message of my advertising campaign. The picture has got a hint of a golden colour, this has connotations that the picture is meant for summer as its a warm colour. The model is also relaxed and doesnt look like shes cold which shows that the weather is warm. What changes have you made to the original picture and why?The first thing I did was crop the image onto the page so the model is in the rule of thirds this means that the model is the first thing you notice when you see the image. After that I increased the brightness and the contrast so the image has more of a summer effect. Then I increased the level of colour. I did this so the picture would stand out more because it makes the picture brighter and more bold. Next I increased the exposure of the image this is because it makes the image even more brighter and powerful. Then finally I put on a slogan and logo to turn the picture into an print advert.Explain the qualities in the image.There are lots of qualities in this picture, first of all it follows the rule of thirds, this is good because the model is the first thing that the audiences would see. The model should be the first thing the audience see as she is advertising the clothes. The background of the picture is in a shallow depth of field this means that the background is slightly out of focus, I have done this to the picture because it makes the model and the clothes stand out more. The lighting of the picture is bright and has a golden effect to it, this makes the picture look more summery.

Original PictureEdited PictureWhy is the image suitable for your advertising campaign?This image is suitable for my advertising campaign because the model is wearing summer clothes and my advertising campaign is advertising summer clothes. The picture is very bright and is showing warm colours which is good because Im advertising for the summer. The model has got a relaxed pose which shows that shes comfortable in what she is wearing and it shows that she isnt too hot or too cold. What changes have you made to the original picture and why?The first thing I did was crop the image onto the page so it fits perfectly. After that I increased the brightness on the picture and then I decreased the contrast on the picture I did this because it makes the picture look more bright and lively. Then I increased the exposure this is so the picture has more of a summer effect on it. After I did that I put the slogan onto the image and then I put the logo on the image as well so people know who the clothes are targeted towards too and where to purchase the items of clothing. Then finally I turned the picture landscaped, I did this because it makes the image unique from the others.Explain the qualities in the image.The qualities of the image are, the colour of it, this is because the picture is bright and has a summer effect on it, the picture also follo0ws the rule of thirds which is good as the first thing the audience will see is the model and the clothing. The background of the image is in a deep depth of field but it works because the background is in dull colours so it doesnt take the focus of the model and the clothing.

Original ImageEdited imageWhy is the image suitable for your advertising campaign?The image is suitable for my advertising campaign because it is bright and bold which represents summer. The model is also in a casual pose which shows that she isnt uncomfortable and isnt too hot or too cold. What changes have you made to the original picture and why?The first thing I did was crop the image. I cropped the image onto the page so it fits perfectly. After that I increased the brightness because it makes the picture more noticeable. Then I increased the vibrancy which made the picture more clear to see. Then after that I changed the filter on the image to, warming filter (85), this is so the picture looks more summery. Then after that I added the logo and slogan onto the image so the audience knows who the advert is targeted towards to and where you can purchase the clothing.

Explain the qualities in the image.The qualities in the picture are that the lighting is bright and bold which would get the picture more noticeable. The picture is also following the rule of thirds which is good as the first thing you see is the model and the clothing. The background of the image is slightly shallow depth of field because it takes the distraction of the background off this is so the picture has more focus on it.

Original ImageEdited ImageWhy is the image suitable for your advertising campaign?The image is suitable for my advertising campaign because the model is wearing summer clothes. The model is also very relaxed which shows shes comfortable in what she is wearing.What changes have you made to the original picture and why?The first thing I did was that I cropped the image onto the page so it fits perfectly. Then I decreased the brightness in the picture because the picture was over exposed. After that I decreased the exposure on the picture as the picture was too bright and was hard to see. Then after that I increased the vibrancy so the picture looks more realistic and itll stand out more. Then I increased the saturation on the image which put more colour onto the image. Then finally I put the slogan and the logo onto the image so the audience knows who the advert is targeted towards to and where you can purchase the clothing.Explain the qualities in the image.The first quality in the image is the lighting, the lighting in the image is dark but then gets lighter, this is a good quality because it makes the picture stand out more. The background on the image is in slightly shallow depth of field which makes the model and the clothing stand out more and then the picture is also following the rule of thirds which makes the model and clothing the first thing the audience sees.