0- Confidential -

Evaluation of 4 New Strategic Initiatives

1- Confidential -

Where are we today as a Network and the Indian TV Market…

� TAM’s introduction of LC1 Markets in the panel, has resulted in the ratings of the flagship channels to fall,

along with reach and TSV

� The MSM bouquet doesn't have a material presence in the Regional space

� Key competition – Star, Zee and Colors have a well established presence in the regional space and Star

and Zee’s flagship channels are performing better in the GEC genre, even with the LC1 expansion

� Absence of regional channels in the bouquet is a clear gap in the Network's genre reach

� Key competition, has a far more “pan-India” offering both in terms of genre spread and ratings

� Competition has a strategic advantage with presence in carriage. Both Star & Zee have presence in

ground distribution (Star DEN, Tata Sky & Dish)

MSM currently doesn’t have a “complete package” offering for advertisers

and distributors

2- Confidential -

The Potential implications..

� Flagship channel’s falling reach & TSV, may result in advertisers reducing the

Premium on the channel

� With programming not targeted to female audiences in small towns, the introduction of

TAM meters and further expansion, in Rural markets may result in further drop in

ratings

� We also run the risk of being dropped by operators due to gaps in our bouquet offering

and also for strategic reasons, which may further fuel a decline in reach and ratings.

� TRAIs mandate of 12 minutes per clock-hour for Advertising and Promotions

The network should aim to target all SECs, markets, across both genres to

reduce the risk of being ignored by media planners and also potentially

losing presence on ground

3- Confidential -

Opportunity 1 – Female-skewed, lower SEC GEC Plan

4- Confidential -

LC1 Market – An Introduction

� LC 1 corresponds to towns with less than 100k population in Urban India

� In 2013, TAM released data for five new LC1 markets: Gujarat, Madhya Pradesh, Uttar Pradesh,

PHCHP and Rajasthan. With this release, TAM now covers 92% of the HSM Urban market, up from

74% earlier

� These 5 new LC1 Markets comprise 17% of the universe (20% of the HSM universe). With the

existing Maharashtra LC1, it will be 25% of HSM Universe

� Family system plays a more important role in the key decisions among the viewer’s here

� 75% of LC1 households are SEC CDE, higher 35+ age group and more women viewers

� LC 1 markets, at a broad level, consume less television than their HSM counter parts driven by

infrastructure limitations

TG: CS4+; Wk 1 to 13 2013

Market Groups Univ (M) Univ % View %

HSM LC1 50 25% 23%

HSM 0.1-1 M 59 29% 29%

HSM 1M + 45 22% 22%

3 Metro 49 24% 26%

HSM w/o LC1 152 75% 77%

HSM+ LC1 202 100% 100%

Market Groups Univ (M) Univ % View %

UP LC1 9 8% 6%

Mah LC1 8 4% 2%

MP LC1 5 4% 4%

PHCHP LC1 6 3% 3%

Raj LC1 7 3% 3%

GUJ LC1 16 2% 4%

Total 50 25% 23%

5- Confidential -

LC 1 markets, at a broad level, consume less television than their HSM counter parts

� Reach is marginally lesser while Time spent is significantly lesser in LCI markets

� The same gets reflected in the sizable GRP gap between LC1 and HSM markets

� Power cuts were rampant in most LC1 towns, having a direct bearing on the viewing

� In LC1 markets on an average, while 95 channels are available, consumption is limited to 26 channels

*CS4+. Wk 1 to 13 2013

Any Channel Reach % TSV (weekly hour) GRP

City AVG AVG AVG

HSM LC1 88 16.0 2834

HSM w/o LC1 90 17.9 3233

HSM+ LC1 90 17.4 3133

3 METRO 89 19.3 3426

HSM 1-10 LAKH 91 17.1 3105

HSM 10LAKH+ 91 17.5 3190

MAHA L C 1 88 18.2 3190

GUJ L C 1 88 17.4 3057

MP L C 1 91 16.5 2995

PHCHP L C 1 86 17.7 3051

RAJ L C 1 85 15.7 2663

UP L C 1 90 13.8 2474

6- Confidential -

Movies and GEC shows have a higher share in LC1 markets

� All LC1 markets have strong viewership skew towards Movies channels

� Gujarat & Punjab LCIs have more viewership in cable regional channels whereas Raj, UP & PHCHP show

no such trend.

*CS4+. Wk 1 to 13 2013

Genre HSM w/o LC1 HSM LC1 MAHA LC1 MP LC1 GUJ LC1 RAJ LC1 PHCHP LC1 UP LC1

Hindi GEC 39% 44% 34% 49% 43% 46% 46% 47%

Hindi Movies 17% 23% 20% 26% 21% 27% 17% 25%

Kids 8% 6% 7% 5% 8% 6% 7% 6%

All Regional 14% 7% 22% 0% 3% 0% 9% 2%

Music 5% 5% 5% 4% 5% 5% 3% 6%

Hindi News 4% 4% 3% 5% 4% 5% 4% 4%

Cable (Regional) 3% 4% 2% 2% 9% 3% 8% 4%

Sports 3% 3% 3% 2% 4% 2% 2% 2%

Others 6% 5% 3% 6% 3% 6% 4% 5%

Grand Total 100% 100% 100% 100% 100% 100% 100% 100%

LC 1 markets across states do not seem to be similar in nature. They mirror

the viewership trend for their mother market much more than they do with

LC 1 markets

7- Confidential -

LC1 – Prime-time is 7 to 10 pmViewership Pattern Across the day

*CS4+. Wk 1 to 13 2013

0

5

10

15

20

25

30

2:00

3:00

4:00

5:00

6:00

7:00

8:00

9:00

10:0

0

11:0

0

12:0

0

13:0

0

14:0

0

15:0

0

16:0

0

17:0

0

18:0

0

19:0

0

20:0

0

21:0

0

22:0

0

23:0

0

HSM W /O LC1

HSM LCI

HSM W ith LC1

In LC1 markets, peak time is 8- 8.30 PM and it dips at 9.30 PM, top shows in

this markets tend to be in before 10 PM

8- Confidential -

Movement in GEC genre over past

CY 2010 CY 2011 CY 2012 CY 2013 CY 2010 CY 2011 CY 2012 CY 2013

Sony Ent. TV 171 196 216 170 58 57 58 55

Star Plus 341 309 266 261 62 61 59 59

Colors 287 242 219 212 62 59 55 53

Zee TV 239 191 212 222 58 54 54 53

SAB 103 130 131 139 41 42 43 43

Life OK (Star One) 45 39 109 126 35 33 46 46

Sahara One 27 31 37 25 29 30 29 24

Star Utsav 22 29 37 53 14 15 15 20

GEC 1236 1167 1226 1206

Avg Weekly GRP (All Day)

Channel

Avg Wkly Reach% (All day)

SAB, Life OK and Star Utsav have gained both in GRP and Reach

Average Time spent over the years is showing a decreasing trend, except in case of specific channels

Allday Primetime Allday Primetime Allday Primetime

Sony Ent. TV 101 75 112 84 92 69

Star Plus 154 107 135 103 136 106

Colors 123 96 120 97 118 102

Zee TV 107 90 117 94 124 100

SAB 92 65 91 67 98 79

Life OK 36 27 70 50 81 64

Sahara One 31 26 38 34 30 28 Star Utsav 58 45 72 65 79 81

Zee Smile - - 58 58 41 36

2011 2012 2013

Channel

9- Confidential -

Based on research, Television content has 6 roles in LC1 Markets

Definition Shows/Channels

The Knowledge Source

Which creates the awareness in these markets Diya Aur Baati Hum: -Importance of Education, KBC, Crime Patrol, Savdhaan India

The Companion For those housewife who are not allowed to move out of the house in many small towns are do not have any very little say in the family

Star Plus, e.g. Akshara, Sandhya, Gopi, etc.

The Empowerment Source

Women empowerment had a similar impact in these towns as it does in the bigger cities

Diya Aur Baati Hum, Pratigya –Fighting oppression, Afsar Bitiya, Balika Vadhu, Hitler Didi, Punar Vivah

The Rejuvenator This benefit featured prominently for both males and females, but in different ways

Taarak Mehta, CID, Comedy Circus & all films

The Escape Agent

Allowed viewers to escape into worlds that were more glamorous, interesting and vibrant than their own mundane lives.

Good sets, costumes, jewellery, etc. on Star Shows

The Change Agent

Led to real changes in viewers lives, which they had experienced and could verbalize

Diya Aur Baati Hum, Saathiya, Yeh Rishta, DID, JDJ)

Source: ORMAX Media Report

“The imagery was driven primarily by alternative programming like: Crime

shows and the absence of higher emotional states in its content makes

Sony vulnerable as a channel”- ORMAX

10- Confidential -

Zee TV has gained, Star plus has maintained, while Sony and Colors have lost viewership

Impact of LC1 on GECs

*CS4+. Wk 1 to 5 2013

187

147

256227 213

121

38

174142

258

213 220

116

53

10

60

110

160

210

260

SET SAB STAR Plus Colors Zee TV Life OK Star Utsav

Avg w

kly

GR

P

W/O LC1 With LC1

� Driver Content for LC 1: Serials, Movies, Mythological

� Non Fiction, Reality shows could be used as marketing stunt but cannot drive appointment and viewership

� Zee TV’s heritage advantage gave it a clear edge over others

� Star Utsav and Zee Smile make strong gains in the LC 1 markets. However these gains are basis FTA

status and NOT basis their content

11- Confidential -

Only 1 daily soap (Taarak..) appears in the Top 20 shows while all 3 SET shows are broadcast on weekends..

CS4 +, wk 1 to wk13 2013

Programme Channel Slot TVR SET Show SET TVR SAB Show SAB TVR

Diya aur baati hum Star Plus M-F 9pm 4.8 Chhanchhan 1.4 Chidiya Ghar 2.2

Balika vadhu Colors M-F 8pm 4.1 Anamika 1.0 Baalveer 1.5

Yeh rishta kya kehlata hai Star Plus M-F 9:30pm 3.9 Parvarish 1.0 Jeanie Aur Juju 1.3

Taarak mehta ka ooltah chashma SAB M-F 8:30pm 3.9 Amita Ka Amit 0.7 -

Sapne suhane ladakpan ke Zee TV M-F 7:30pm 3.6 Khoobsurat 0.6 Jeanie Aur Juju Repeat 0.6

Saathiya saath nibhana Star Plus M-F 7pm 3.6 Crime Patrol Repeat 0.7 Taarak Mehta Rpt 0.6

Pyaar ka dard hai Star Plus M-F 10pm 3.6 Kya Hua Tera Vaada 1.0 Hum Aapke Hain In-laws 0.8

Madhubala ek ishq ek junoon Colors M-F 8:30pm 3.5 Amita Ka Amit 0.7 Taarak Mehta 3.9

Sasural simar ka Colors M-F 7:30pm 3.3 Khoobsurat 0.6 Jeanie Aur Juju Repeat 0.6

Indias best dramebaaz Zee TV Sat-Sun 9pm 3.2 Comedy Circus/CID 2.7 Hff/Fiction Repeat 0.9

Qubool hai Zee TV M-F 9:30pm 3.1 Parvarish 1.0 Jeanie Aur Juju 1.3

Pavitra rishta Zee TV M-F 9pm 3.0 Chhanchhan 1.4 Chidiya Ghar 2.2

Kaun banega crorepati SET Fri-Sun 8:30pm 2.8 - Hff/Taarak Rpt/Gutur Gu 2 1.4

Veera Star Plus M-F 10:30pm 2.7 Bade Achhe Lagte Hain 1.9 FIR 0.9

C.I.D. SET Fri-Sun 10pm 2.6 - Wah Wah/Hum Aapke/FIR 0.9

Bigg boss season 6 Colors Sun-Sat 9pm 2.6

Chhanchhan/Comedy

Circus/others 1.5 Chidiya Ghar/Hff/Fiction Rpt 1.5

Uttaran Colors M-F 10pm 2.6 Kya Hua Tera Vaada 1.0 Hum Aapke Hain In-laws 0.8

Hitler didi Zee TV M-F 8:30pm 2.5 Amita Ka Amit 0.7 Taarak Mehta 3.9

Rab se sohna isshq Zee TV M-F 8pm 2.4 Anamika 1.0 Baalveer 1.5

Comedy circus ke ajoobe SET Sat-Sun 8:30pm 2.2 - Hff/Taarak/Chidiya/Jeanie etc 0.9

Star, Zee & Colors dominate with their weekday programming mix which

drive sustained ratings week on week

12- Confidential -

SAB, 150

New LC1, 135

SET, 220 SET, 200

SAB, 135

New LC1, 125

505

460

0

100

200

300

400

500

Minimum Maximum

The new channel should target to reach 125-135 GRPs

With a new GEC catered to LC1 markets, MSM will have a bouquet of

channels which caters to all SECs and genres

SEC A &B in Urban Area and

female viewers in 1Mn+ towns

All SECs but Targeting Male

Skewed Comedy Channel

Smaller towns, with female skew

13- Confidential -

Ratings from LC1 Market

We should aim to reach Zee’s ratings in Non Metro markets

*CS4+. Wk 1 to 15 2013

� New LC1 Channel ratings will be similar to Zee ratings in Non-Metros, since the Programming content

ought to be more or less in line with the Zee content

� LC1 Market was introduced from week 5 of 2013 and comparable numbers are available from week 4 so

for average ratings, week 4 to 15 should be considered

� Data for Mumbai, Delhi and Calcutta are separately available whereas for the other HSM Metros data is

not separately available to remove it from total GRP

Ratings in Non Metros (Excl. Mumbai, Delhi and Calcutta)

Channels Wk 01 Wk 02 Wk 03 Wk 04 Wk 05 Wk 06 Wk 07 Wk 08 Wk 09 Wk 10 Wk 11 Wk 12 Wk 13 Wk 14 Wk 15 Avg.

(wk 1-15)

Avg.

(wk 4-15)

Sony 9 8 8 31 29 30 32 34 34 29 32 32 36 35 33 27 32

SAB 4 5 4 29 27 29 29 28 28 28 29 26 31 28 32 24 29

Star Plus 14 11 12 61 69 68 69 63 66 67 71 74 72 73 70 57 69

Colors 7 7 5 37 39 39 40 44 46 43 37 37 38 34 35 33 39

Zee TV 16 15 17 71 62 70 71 68 68 63 58 59 58 56 47 53 63

Life OK 5 5 6 23 24 25 30 32 30 29 30 29 28 28 27 23 28

Total 55 52 53 253 251 261 271 270 271 258 258 257 262 254 244 218 259

Channels Wk 01 Wk 02 Wk 03 Wk 04 Wk 05 Wk 06 Wk 07 Wk 08 Wk 09 Wk 10 Wk 11 Wk 12 Wk 13 Wk 14 Wk 15 Avg.

(wk 1-15)

Avg.

(wk 4-15)

Sony 121 130 125 132 113 114 117 129 122 111 116 111 129 116 111 120 118

SAB 108 109 107 113 102 102 106 106 104 104 104 107 123 102 104 107 106

Star Plus 213 180 179 188 226 212 211 199 215 219 221 233 233 224 200 210 215

Colors 169 157 141 144 160 153 152 170 163 158 138 140 142 110 112 147 145

Zee TV 160 145 163 200 176 199 188 189 185 172 164 168 168 147 131 170 174

Life OK 85 84 94 85 92 94 108 110 101 97 103 99 92 84 85 94 96

Total 856 805 809 862 869 874 881 905 890 861 845 858 888 783 741 849 855

14- Confidential -

FTA GEC Plan

15- Confidential -

Introduction to DD Direct Plus

� DD Direct Plus from Doordarshan reaches out to 7 Mn subscribers at a one time cost of INR 1,500/-

(USD 28) All channels are FTA on the platform

� Offers 23 DD channels, 30 private channels, 20 All India Radio stations and 3 private FM stations.

� Broadcasters charged a minimum reserve price for e-auction was INR 1.5 Crs (USD 276k) increased to

INR 2.17 Crs (USD 399k) in 2012. The highest price offered was approx INR 3.5Crs (USD 645k)

� E-auction was introduced based on a court ruling, after some private channels challenged the decision of

Prasar Bharati last year to remove them without assigning valid and acceptable reasons.

� Star Utsav, Sahara One and Zee Smile are the only Major GEC channels available on DD Direct

FX rate USD 1= INR 54.265

16- Confidential -

Rural Population is 2/3rd of total population as per Census of India 2011………

� Urban Unit (or Town):- All places with a municipality, corporation, cantonment board or notified town areacommittee, etc. (known as Statutory Town)

� All other places which satisfied the following criteria (known as Census Town):

o A minimum population of 5,000;

o At least 75 per cent of the male main workers engaged in non-agricultural pursuits; and

o A density of population of at least 400 per sq. km

� Rural Area: All areas which are not categorized as Urban area are considered as Rural Area

17- Confidential -

TAM currently only covers Urban areas

� As per “TRAI Consultation Paper on Guideline/Accreditation Mechanism for Television Rating

Agencies in India” currently TAM Media Research covers only Urban Market and do not cover Rural

India yet

� As per The Amit Mitra Committee, constituted by the MIB to review the existing Television Rating

System in India, Sample size should be increased by almost 4 times from 8000HH to 30,000HH in

next 5 years.

� A majority of this additional boxes should be in rural India (2/3rd of TAM boxes)

� Majority of rural population may opt for DD Direct Plus since it is free for life time

If the recommendations are implemented, 2/3rd of the TAM boxes will be

installed in Rural areas. This could be a game changer for channel

ratings. SET could stand to lose further ground.

18- Confidential -

Need for an FTA Channel

� Channel can be placed in the FTA pack of MSOs, along with DD Direct and other DTH operators

� Will have the best of the archival SET and SAB shows; and possibly licensed top content from other

GECs; also, may have classic Hindi Movies

� Will help in the brand building for Sony in the Rural markets and in future those viewers may switch

to SET Channel when they are opting for a Pay channel

� Dish TV is targeting the DD Subscribers:

― Launched a product “Dish Freedom Card” that allows users of DD Direct to enjoy all DD Direct Plus

channels and an additional 16 Dish Channels by paying INR 990 (USD 18) for card and free

connection for year.

― Further annual renewals are for INR 450 (USD 8.3) for 12 months.

― An attractive proposition for DD Direct Plus subscribers

― Opportunity for MSM’s FTA channel to build brand presence and reach through this and also opens

up the possibility of these subscribers migrating to the other network channels

FX rate USD 1= INR 54.265

19- Confidential -

Star Utsav is able to grow by using old STAR Content

* Episode numbers from whatsonindia.com

5337

29

15%

20%

15%

0

25

50

CY11 CY12 CY13

GR

Ps

0%

10%

20%

30%

Ratings Reach%

Time Programme Name

Episode

No.

7/5/2013

Episode No.

on Star Plus

7/5/2013

07:30 PM Ek Hazaaron Mein Meri Behnaa Hai 121 424

08:00 PM Mann Kee Awaaz Pratigya 717 Old show

08:30 PM Yeh Rishta Kya Kehlata Hai 670 1152

09:00 PM Ek Doosre Se Karte Hai Pyaar Hum 100 Old show

09:30 PM Saath Nibhaana Saathiya 594 807

10:00 PM Diya Aur Bati Hum 297 452

10:30 PM Ruk Jaana Nahi 55 Old show

11:00 PM Saath Nibhaana Saathiya 594 807

11:30 PM Diya Aur Bati Hum 297 452

Star Utsav Time has shown a good growth over the past years both in terms

of Ratings and Reach. Time Spent is also increased from 58 min. in CY10

to 79 min. in CY13.

20- Confidential -

Male Focused Hindi-action Channel

21- Confidential -

The average male doesn’t have specific programming..

• Channel for the 15+ Males, SEC CDE in the HSM Markets

• Content would be a mix of Original Programming (Action, Thriller, Infotainment) and Movies

• Male audiences don’t have content focused towards them- This would be a channel for them to have their daily dose of entertainment

• Sports & News command higher ERs for reaching out to this audience

• Create a platform for Advertisers to reach out to the Male audience outside the traditional News/ Sports genre and charge a premium for this

Create a new GEC channel targeted to the Hindi speaking males

22- Confidential -

Who is watching TV amongst males?

• Amongst Males, various age groups and SEC audiences prefer particular content genres

• These male TG’s are indexed to the Males 4+ ratings to arrive at the ratings index

• TG with an index greater than 100 show a higher skew towards the channels compared to other TG

• Following is a table of with list of Strong Male skew channel genres as mentioned earlier (along with Hindi GEC)

• The average weekly GRP in Males 4+ is also indicated next to the genre name to give an indication of the market size

• For instance – “Hindi GEC which is 1057 GRP genre is more skewed towards Males in 15-24 yr & 45+ yr , SEC

ABC”

ChannelAvg Wkly GRP

(Males 4+)

Males

4-14 yr

Males

15-24 yr

Males

25-34 yr

Males

35-44 yr

Males

45-54 yr

Males

55+ yr

Males

SEC A

Males

SEC B

Males

SEC C

Males

SEC DE

Hindi GEC 1057 99 100 95 97 104 110 101 100 101 98

Hindi Movies 612 88 120 114 93 92 77 77 85 102 124

Kids 287 279 42 46 59 26 38 99 99 96 104

Hindi News 155 47 89 99 121 155 166 138 112 89 75

Sports 97 69 120 104 97 106 119 124 115 89 82

Infotainment 58 95 119 100 87 98 88 116 105 96 89

English Movies 32 52 141 131 84 95 82 140 103 81 82

Hindi Biz News 6 23 55 140 158 188 137 195 147 50 41

North Region News 5 38 81 110 152 246 293 232 154 84 53

Eng News 5 21 96 135 99 142 164 245 93 58 18

Eng Ent 3 53 156 173 76 112 133 219 118 96 60

Eng Biz News 2 7 83 186 240 195 210 358 200 43 4�Source: TAM, Jan to Dec ’12; TG – CS Males 4+; HSM

23- Confidential -

Challenges for Male Action

• Fear of cannibalization for both MAX & SET

– SEC C/D/E male audiences are already consuming GEC & Movies

– Top shows of SET - CID, Crime Patrol and Adaalat are popular amongst males too. A new channel may fragment the audience base, and reduce time spent on the channel

– With a majority of single TV households, which are being watched by women, SET’s daily soap ratings may also fall, if the male takes control of the remote

– If movies are shown on the channel, MAX ratings may also fall.

� Advertiser ERs from C/D/E audiences would be lower, show cost for producing male

action oriented programs would be higher than regular soaps.

� Cost benefit analysis of Carriage Cost v/s subscriber revenues from these markets

needs to be evaluated

24- Confidential -

Mobile TV Channel

25- Confidential -

Mobile will be the main mode of internet access, but we need cheaper data plans, better phones at lower costs, and content in Indian languages*

� Currently 50 Mn smartphones in India

� China: share of smartphones in total phone

shipments rocketed from 9% to 59% in two

years.

� Brazil and Russia, where the corresponding

number surged to 32% and 46%, respectively,

in the same period.

� Entry level phones at INR 4,000/- (USD 73)

� Google expected to launch a USD 50 (INR

2700 phone)

FX rate USD 1= INR 54.265

26- Confidential -

We are expecting an exponential rise in video consumption on mobile…

� 895 Mn Telco Subscribers of which 865 are Wireless

� 700 mn unique mobile users of which 50mn are internet users . 500+ mn mobile data users by 2015

� 2nd largest internet market by 2015 crossing 300 mn users

� Reliance due to launch 4G services in the last quarter of this year. Formal launch expected in Dec 2013.

# of Indian Mobile Internet users

10

24

35

60

212

26

48

0

35

70

2009 2010 2011 2012

Mill

iions

Claimed Users (mn) Active Users (mn)

With the availability of high speed 4G services along with smartphone penetration video consumption is

expected to rise

27- Confidential -

A Linear Channel Exclusively for “People on the Go”

• MSM to launch a linear Streaming Channel available exclusively on the digital platforms

• A channel targeted to the youth of today

• A mix of original and existing programming:

―Short Form Content (15 Mins)

―Comedy

―Bollywood Gossip

―Entertainment

―Game shows/Trivia

� SET & SAB are already available on the following Mobile TV platforms:

―Apalya (SET)

―Ditto (SET, SAB & MIX)

―NexG TV (SET, SAB & MIX)

―Zenga (SET, SAB & MIX)- to be signed

28- Confidential -

Apalya Subscriber Base

SAB TV Subscribers dropped when it was moved from the all channel pack to individual subscription

29- Confidential -

Challenges for Mobile TV

• The Consumer mindset does not favor paying for both content & data

• Data charges is currently a big deterrent for consumers. Bundling of data with content

access will be critical.

• 3G services have not seen the uptake that was anticipated

• Limited Revenues currently: cumulative MG revenues from all platforms put together is

~ INR 3.2 Crs.(USD 590k)

• People know SET, Sab, MIX, etc, ie. there is power in the brand… which is why people

are consuming it on mobile

• NexGTV has launched such content, but hardly any consumption. Stand alone, you will

have to spend Crs to popularise the content and then licensing cost.

• Key Learning’s from existing partnerships:

– Individual Channel subscriptions have seen limited subscriptions

– Choice of multiple channels packaged into one pack may work better

FX rate USD 1= INR 54.265

30- Confidential -

Backup Slides

31- Confidential -

Ratings contribution from LC1,SEC C&DE and female for Star and Zee are higher compared to others

Digital vs Analog GRP for Channels; Majority of Star Utsav ratings are coming from Digital which will further increase in future due to digitisation

16% 17%22%

17%

25%19%

52%55%

60%56%

60%56%56%

51%

59%

47%50%

59%

16%

31%

46%

61%

SET SAB STAR Plus Colors Zee TV Life OK

Avg s

hare

in G

RP

Position of channels

Avg. LC1 Share Avg. Female Share Avg. SEC C& D/E Share

*CS4+. Wk 1 to 15 2013

178

123

245

191 181

124107

161137

282

210238

139

1010

60

110

160

210

260

SET SAB STAR Plus Colors Zee TV Life OK Star Utsav

GR

P

Digital Analog

32- Confidential -

In the LC1 markets, Digital Reach for FTA Channels are much better than pay channel

Row Labels Wk 14 Wk 15 Wk 14 Wk 15 Wk 14 Wk 15 Wk 14 Wk 15

*AHMEDABAD 27 26 16 16 43 36 64 60

*CALCUTTA 16 15 15 15 17 18 33 33

*DELHI 21 21 20 19 25 26 68 68

*MUMBAI 27 27 25 24 17 18 58 56

*PUNE 25 27 18 19 27 17 49 46

ASSAM .5MN.+ 17 19 5 15 6 3 46 54

BIHAR 1MN.+ 22 20 23 7 27 30 75 50

CHATTISGARH .1 TO 1M 32 33 19 18 44 43 46 41

GUJ .1 TO 1 MN. 39 45 21 21 32 34 60 60

GUJ 1 MN.+ (INCLUDIN 31 31 19 20 37 36 69 65

GUJ L C I(WEF 30TH D 34 32 9 12 42 34 33 30

JHARKHAND .5MN.+(WEF 28 20 12 13 30 14 43 49

MAH .1 TO 1 MN. 33 34 16 16 31 28 48 47

MAHA L C I 23 21 15 18 26 24 48 39

MAHREST 1 MN.+ (INCL 24 25 17 17 26 19 52 48

MP .1 TO 1 MN. 9 15 8 13 50 39 50 52

MP 1 MN.+ 21 25 23 28 33 37 57 53

MP L C I(WEF 30TH DE 19 22 12 13 52 44 44 48

ORISSA .1 TO 1 MN. 23 18 14 12 13 9 42 45

PCHP .1 TO 1 MN. 14 16 11 11 25 29 61 61

PHCHP .1 TO 1MN. (IN 17 17 9 10 25 25 64 61

PHCHP 1 MN.+ (INCLUD 11 12 14 15 18 20 69 68

PHCHP L C I(WEF 30TH 56 36 6 8 60 39 43 42

PUNJAB 1MN.+ 8 11 13 17 18 16 70 67

RAJ L C I(WEF 30TH D 23 26 13 10 42 45 39 47

RAJASTHAN .1 TO 1 MN 25 42 4 7 46 45 48 43

RAJASTHAN 1 MN+ 20 20 14 15 41 37 59 68

HSM 23 24 17 17 28 27 54 53

UP .1 TO 1 MN. 36 27 20 17 41 34 63 60

UP 1 MN.+ 18 14 23 20 42 23 79 70

UP L C I(WEF 30TH DE 22 29 8 6 43 48 41 37

WBREST 1 MN.+ 32 34 24 17 26 31 42 58

9XM Star Utsav Star PlusSony MIX