Evaluation Guidelines

Super Techies Season 3

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Super Techies Season 3

Data Driven- approach should be data driven (either data provided in the case study or data found by secondary research)

Focus on ROI- Should have focused digital channels with payout/ returns in mind

Non-traditional digital channels/platforms- Can act as a differentiator provided they make business sense (for example: the first truly digital shoe, linked to a healthcare app on your phone)

Time-to-market- Short timelines for implementations would be preferred

Clear alignment of focus on objective- Strategy should focus on maximizing revenues

Digital Strategy

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Super Techies Season 3

Utilizing Technology to leverage data from all channels to enhance customer experience

Link of Technology to business goals- Clear link to business goals and how technology can enable an enhanced customer experience

Non traditional technologies- Technologies beyond the obvious can be a differentiator provided they make business sense

Data gathering, data storage & data extraction- Sustainable and scalable methods across technologies

Customer touch points- Too many customer touch points can result in a weakened customer experience

Technology Feasibility and scalability- Solutions suggested should not be too complex to adopt and should be scalable

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Super Techies Season 3

Brief outline of the technology architecture

Application, data and web technology- Relevance of technologies chosen

Interaction across platforms- Smooth exchange of data/ information across platforms/ technologies enabling a single view of the customer

Management of networks and technology systems- Best suited systems for the case

Security of data- Focus on protection of customer/ firm data

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About Capgemini

With more than 130,000 people in over 40 countries, Capgemini is one of the world's foremost providers of consulting, technology and outsourcing services. The Group reported 2013 global revenues of EUR 10.1 billion.Together with its clients, Capgemini creates and delivers business and technology solutions that fit their needs and drive the results they want. A deeply multicultural organization, Capgemini has developed its own way of working, the Collaborative Business ExperienceTM, and draws on Rightshore ®, its worldwide delivery model.