2. How effective is the combination of your main product with ancillary products?

The recurring motifs that I have developed in the combination of my main product with the ancillary products is the trees and the scenery that is used. This is because in my music video I have not used the artist which means I have had to use footage that represents the narrative. This links to Iconography theory by Goodwin. I have used trees and scenery’s a recurring motif to identify and brand identity and a connection with the music video and the ancillary products.

The Brand Identity within my music video and my ancillary products link back to the recurring motifs that I have used. Within the ancillary products the brand identity the Artists name that is in a particular font so the audience knows it is Landon Austin when they see the artist’s text because it is on the album cover and advert. The photograph on the digipak can constitute as brand identity as I used the same photograph for my magazine advert. This is because when the target audience looks at the advert, they will automatically know it is about the digipak as they know the front cover and because the artist’ name font is recognisable. I also found that the photographs of the trees at sunset are also a part of the Brand Identity as well as a recurring motif. This is because I found that when the audience may see another album with trees at sunset they can make a visual link to Landon Austin so if there is another album released by Landon Austin but there is another photograph of a tree at sunset, the audience may assume it is another album made by Landon Austin.

My overall promotional package is very effective with how it has stuck with the theme throughout. The colour scheme has been consistent by using pink, purple, orange, black and blue by editing photographs on Photoshop and by taking photographs at sunset so I could capture some of the natural colours and the light to set a relaxed and calming feeling to the photographs to make the overall promotional package relaxing and calming. On the Music Magazine, I have included ratings from popular music magazines such as NME and Q so that the audience can get an idea of how good music magazines thinks the album is and as the audience is aimed at people who listen to Indie, it

persuades them to buy the album as they trust the opinions of these music magazines. I have also included the singles that would be well known to the audience on the advert because from researching music magazine adverts, I have found the recurring theme of including the artists most popular and well known singles because it means that if they like the well-known singles that are being advertised on the advert, the audience might but the digipak because they liked the advertised songs so they might like the other songs on the digipak. The title and fonts on both the digipak and the music magazine advert are the same. This is because I wanted the audience to be able to make the connection between the advert and digipak. This is because if I had done the tile different, there wouldn’t be no clear brand identity and also if the font was different, it would not flow nicely and the audience may not link that the advert is for the digipak. For the whole promotional package I have linked to the genre that I was best for the music is Indie and I have made links from my promotional package because the research that I have done album artwork , I found that Indie artists would use photographs, art or patterns instead of themselves which I have used photographs of trees. This is because Indie artists are all about the music and the meaning behind the lyrics and not about the image like stereotypical Pop artists. This links the Joan Lynch’ theory of Narrative as I have used the photographs to link the feeling and meaning of the music and it can be interpreted deeply.

My music video and promotional package are linked visually with the cutaways of trees and nature that I have used in the music video and in the promotional package, I have used photographs of trees and sunsets on every panel of my digipak and my music magazine advert. This then links to my music video and promotional package thematically because it sets the theme of relaxation, calmness and also the sense of love and meaningful emotions as sunsets are stereotypically seen as romantic. As it is more relaxing and calm, it shows that my video and promotional package is linked more to Indie because it uses photographs to portray meaning without having someone to act it all out like a pop music video does and also a pop digipak and video are more upbeat and brightly coloured. My music video and music video link generically as it is linked to people mainly into indie music (possibly girls even though it is aimed at both girls and boys). This is because when I have edited the filter of my photographs to seem more Indie and so they go together more in the digipak, they have resulted into colours such as pinks, purples and Orange which stereotypically the audience would assume that the digipak is more aimed at girls (Ann Oakley - feminist). My music video links generically as it is aimed at young adults who can interpret and understand the meaning from the lyrics and see it in the video (Stuart Hall - encoding & decoding).