Evaluation Evanescence – My Immortal

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Evaluation… Evanescence – My Immortal . Slaveya Stoencheva. Q1: In what ways does your media product use, develop or challenge forms and conventions of real media products?. - PowerPoint PPT Presentation

Transcript of Evaluation Evanescence – My Immortal

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Evaluation Evanescence My Immortal Slaveya Stoencheva

Q1: In what ways does your media product use, develop or challenge forms and conventions of real media products?My website is a media platform which links to other social network sites such as Facebook, Twitter, YouTube and MySpace that is used as a function in order to promote the artist through the use of synergy as used in real music webpage's: http://www.flickr.com/photos/[email protected]/sets/72157626214992058/ This shows how my product follows the codes and conventions of real media products in terms of promotion and advertisement. My media products follow the codes and conventions through the artists clothes and make-up. The use of black clothes follows the forms of the genre along with the dark eye make-up and hair on the female artist. This is shown through the comparison of real alternative rock artists: http://www.flickr.com/photos/[email protected]/sets/72157626112137559/with/5514490759/ Which supports the codes and conventions of the representation of the artists. On the other hand, the track itself challenges the codes and conventions of Evanescence, a Metal band, as it is a mellow and slow song, which will not normally be associated with the band. Similarly, having a female vocalist also challenges the codes and conventions of metal which is mostly associated with white males as vocalists and as an audience.RepresentationThe form of my website, such as the colour scheme, follows codes and conventions of the genre Metal containing a black background with a bright colour, red in this case, to highlight the important sections of the website, which are mainly aimed at highlighting the artist.

Q1: In what ways does your media product use, develop or challenge forms and conventions of real media products?The artists in my production were dressed in black, the female artist, also the main character, had her make-up done according to the codes and conventions of the genre. It consisted of more eye-liner and eye-shadow to darken her eyes and her hair being back combed. This representation created in the production relates to the rock genre along with the lighting, having scenes in black and white and some in a dark red room. This also relates to the lyrics of the song where she sings about the loss of her lover creating a dark and lonely feel crafting the music video for the purpose of the audience. The scenes in colour represent the memories she has with him, crafting an emotional feel to the song; this representation is seen as typical behaviour when we lose a loved one conveying the codes and conventions.The use of a cigarette in some scenes is seen as deviant as this music video will not be allowed to air on MTV or similar, popular music programmes in countries where the promotion of cigarettes is banned. However through the use of a cigarette in the production it portrays a more emotional feel of depression relating to the representation of the genre. http://www.flickr.com/photos/[email protected]/sets/72157626167899221/ Through slowing down some of the scenes, creating a slow motion effect portrays the feelings of the artist as to how time seems longer now she is without him. This effect also goes along with the tempo of the song, crafting a deeper meaning in the lyrics of the songs.

Q1: In what ways does your media product use, develop or challenge forms and conventions of real media products?My media products uses forms and conventions of real products, this is displayed through the narrative storyline in the music video Learn to Fly by Foo Fighters http://www.youtube.com/watch?v=1VQ_3sBZEm0 My music video is based on the structuralist Vladimir Popps theory who argued that the character was central to narrative structure and Tzetvan Todorov theory structure of the fantastic equilibrium > disequilibrium > new equilibrium. My Digipack follows the codes and conventions of real media products through the use of a black and white theme that is most associated with the genre, along with the Serif font for the name of the Band which is also used in my website in order to create an effective and recognisable package. Using mainly one artist in the music video, website and digipack differs from the forms and conventions of the band Evanescence, as in most CD Covers the band as a whole is presented. I done this as it created a more emotional response from the audience based on the song itself My Immortal. This allows the audience to create a closer connection to the artist and their feelings presented in the lyrics of the song.

Q1: In what ways does your media product use, develop or challenge forms and conventions of real media products?My media products challenge, to some extent, the forms and conventions of the band as they are usually all represented on the front cover of their digipacks and music videos. I did this because the particular song was mainly associated with the main artist and created a more emotional link with the audience compared to if the band as a whole was represented. The use of the lens flares challenges the forms and conventions of real products as it is not normally associated with the genre. Although I used this in order to create a form of identity to the song which the audience would be able to associate with, this also created a more post-modern effect which ties in with the music video, although represented in a different way.I use of the general locations in my music video such as the park, bedroom and playground, to an extent, differs from forms and conventions of real media products as they are normally either animated or consist of a band performance with the genre. I chose these locations in order for the audience to be able to relate more with the artist and song, as it is a slow and emotional track. This is shown compared with the music video of Nightwish Amaranth which is a similar genre to Evanescence's: http://www.youtube.com/watch?v=GdZn7k5rZLQ Q2: How effective is the combination of your main product (music video) and ancillary texts (the website & digipak)?The combination of my main media product and my ancillary texts is effective in the use of the codes and conventions of the rock genre, which is normally associated with the band. The use of dark colours throughout my products contributes to the creation of a cohesive Media Portfolio, I also done this through the representation of the artist, alone, which integrates with the meaning of the song. http://www.flickr.com/photos/[email protected]/sets/72157626285518340/with/5534769488/ I used the same costume for the artist throughout my media products in order to help form a cohesive package along with similar setting and location. This makes it easier for the audience to connect the three products to one another.On the other hand, my website does not particularly match with the others, this is because it is aimed as the band and artist as a whole, while the digipack and music video represents the band with the particular song. The song is a slow beat track, more along the lines of an alternative rock genre, which differs from the bands normally associated genre of rock. Due to this reason, my website differs slightly from my digipack and music video as it does not focus on the song itself but also the band as a whole. Q2: How effective is the combination of your main product (music video) and ancillary texts (the website & digipak)?The combination of my main products is effective through the use of the post-modernism through the ideology behind art in my website and digipack and in my music video through Jean Francois Lyotards interpretation of postmodernism is characterized by the incredulity towards meta narrative.My website and digipack form an effective combination through my use of the serif font for the name of the band Evanescence and the colour of it grey which makes it easier for the audience to associate the two together. I use of my digipack and music video advertisement on my website creates an effective combination as they use one another for the purpose of promotion and to make the audience aware of the new digipack and music video for download, luring the audience to buy the combinaion. Q3: What have you learned from your audience feedback?The evaluation stage allowed me to gather the opinions from the relevant audience on my media productions. The feedback I received was mainly positive in the way the artists were represented in the music video, website and digipack. The negative feedback I received was mainly aimed at the one particular scene in the music video where the singer is seen slightly smiling. The feedback for my digipack, was mainly on the brightness of the artists face on the front cover, while for the website the overall outcome was to add more information. I learned from my audience feedback to focus on the smaller detail which would improve my overall product. The comments which occurred mostly are recorded and shown on the graph on the next slide.Overall FeedbackAudience FeedbackI questioned 25 people who listen to the genre Rock The overall feedback and most commented on features that I received from the feedback, I gathered and recorded onto the graph:Liked representation of the artist: 41% of the outcome from the feedback I received commented on the way the artist was represented in the music video, digipack and website. The scene of the artist smiling: 16% of the outcome mentioned a scene in the music video of the artist slightly smiling. Brightness of artist on front cover: 7% commented on the brightness of the artists face on the CD Cover.Additional information on website: 6% suggested that I add more information on the website.Liked the images and scenes used: 17% liked the images I used in my digipack and website and the scenes that I incorporated into the music video.Liked costumes or artist: 13% liked the artists clothing, commenting that