EVALUATION web seminarEmail marketing profiling and segmentation with Michael Leander21-04

Special guest: Florian Haarhaus, Alterian

Featured speaker:Michael Leander

http://www.markedu.com

Guest speakerFlorian Haarhaus, Alterian

http://www.alterian.com

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Special guest Florian Haarhaus

Summary Email marketing profiling with Michael Leander and Florian Haarhaus – 21 April 2009

• 36 people from 16 countries signed up for this FEDMA and Markedu web-seminar

• 20 people showed-up• 2 cancelled and 14 didn’t show up• 20 received the evaluation survey email• 14 people filled out the evaluation survey (70,00%)

• Here are the results. . .

”Evaluate speaker: Michael Leander”1 is bad – 7 is great

Michael Leander’s speaking skills were

rated excellent

”Evaluate speaker: Florian Haarhaus, Alterian ” 1 is bad – 7 is great

Florian Haarhaus from Alterian only

presented 20 minutes

Marketing quality and technical quality1 is bad – 7 is great

Technical quality was lower than our

usual score

The marketing quality of the event

was once again rated excellent

Comparing email marketing profiling webinars from November 2009 to April 2009

64,29% said they are likely to recommend the “Email marketing profiling for success” web-seminar to others

28,57% might recommend the web seminar and 7,14%

said they wont

Did the web-seminar meet your expectations?

57,14% said their expectation were

met or that the webinar exceeded their expectation

Testimonials, recommendations and constructive feedback

"Relevant new information about a difficult subject. It is still new for a lot of businesses why the information about e-mail marketing is very

limited.

Due to time constraints we have not yet asked this person if we may publish his or her name

Testimonials, recommendations and constructive feedback

“During the seminar I got some good ideas for how to improve email marketing, especially how to

segment customers , before sending them emails. It gave an insight into some of the options you got

as a marketer both technical and analytical.”

Due to time constraints we have not yet asked this person if we may publish his or her name

Testimonials, recommendations and constructive feedback

“The first and third part were ok. The second part (sales) horrible (technique, to slight, to

long). What a pitty that the time runs out for the third part. Hope the next webinar will be better

(without sales part)

Testimonials, recommendations and constructive feedback

"As always Michael Leander stands out as one of the best speakers in Europe at the moment!

Due to time constraints we have not yet asked this person if we may publish his or her name

Testimonials, recommendations and constructive feedback

“Seminar was just in time - because our company is making new email system. Thank You!

Due to time constraints we have not yet asked this person if we may publish his or her name

Testimonials, recommendations and constructive feedback

" I was inspired. It was my second time to listen to Mr. Leander. And I have attended a lot of webinars,

but he is a “virtual presentation” master. Funny and also very knowledgeable.

Alterians presentation was good too, but would have been even better if it was less detailed. The

tool looks impressive . Thank you for sharing all this”

Due to time constraints we have not yet asked this person if we may publish his or her name

Testimonials, recommendations and constructive feedback

“A really time saving, easy and economic way to meet! Great presentation, I am definitely going to

attend more webinars in the future!“

Due to time constraints we have not yet asked this person if we may publish his or her name

• Great feedback, thank you. We will use it to improve the next web-seminars

• We are working to improve the experience of presenting an application live. Alterian’s presentation was very relevant, but the technical platform did not do the presentation justice. I invited Alterian because many past attendees have asked for concrete and live tool presentation.

• More web-seminars and marketing events here:

www.markedu.com

Moving forward and comments to attendees – past and future

• It is interesting to see how differently two people review the same experience. It again goes to prove how important it is to match speaker, topic and competence level of attendees.

• Conversion from signup to attendance is a an issue with web-seminars as it is with regular seminars.

• I wish more people would show us the respect of at least sending a cancellation email, but….

• Stay tuned: http://meemoo2.com

Marketing learnings by Michael Leander

Marketing events you can afford

www.markedu.com

Thank you, Alterian

• Thank’s to Florian Haarhaus from Alterian for his highly interesting and inspiring presentation

• (I want to be able to segment my email communication like that, no seriously – that is outright awesome)

• Learn more about Alterian here– http://www.alterian.com

Marketing inspiration and education you can afford

www.markedu.com