Josh Robinson Media Evaluation

Question 4- How did you use media technologies in the construction and research, planning and

evaluation stages?

With the current world of Web 2.0 and technological convergence I was able to edit, render and

research all from the same computer with the help of different media technologies, in the different

stages of the creation of my media products I used a variety of different media technologies to help

for the different tasks, one of which included the Nikon SLR camera, this camera allowed me not

only to take high quality photographs with a good capture of light for my ancillary project, I was also

able to record the different shots from the music video and easily move them to the computer

where I could edit on software such as Adobe Premiere. Despite this being a great media technology

that could be easily used, there was a limitation that could’ve increased the quality of the music

video if it wasn’t there, this was that the camera isn’t professional quality that would be expected on

high budget music videos, however this doesn’t affect the outcome too much as the finished product

was still to a high standard. Another technology that helped in the overall outcome of my ancillary

project was Adobe Photoshop, over the time of using this software, similar to Adobe Premiere my

skills have increased, I was able to add visual effects to the digipak and poster to make the artist

stand out and to also emphasize certain aspects such as the text more than others, this professional

software allowed me to reach a high level in quality of the Ancillary project.

The music video was edited in Adobe Premiere; this allowed me to easily create the music video to a

high standard with the use of editing. This software is intuitive and easy to use however I had to

develop my skills while using this software, at the beginning of the editing process I didn’t have a lot

of knowledge about the software but with the help menus that Premiere provides I eventually

became more adept. A small limitation of this software was that it crashed on certain occasions,

sometimes leading to the lack of work getting done and sometimes on more serious occasions the

loss of work, but this could be prevented by saving my work more often, which I did start to do.

Once completed I uploaded the video on the website Vimeo, which is a video sharing website similar

to YouTube where like YouTube I could research other music videos on multiple devices such as

smart phones and computers, which I could use as inspiration for the creation of my final media

products. A limitation that I encountered with Vimeo was that if you didn’t have a premium account,

the max file size allowed for upload was 500MB meaning that I had to greatly decrease the file size

and quality in order for it to be uploaded.

Different technologies that I used throughout the creation of my coursework were Slide share which

allowed me to present my word documents easily on my blog, putting it in a small window that

people could view; this meant that I didn’t need to download the Microsoft Office document to read

it. Blogger is a website which allowed me to easily present all of my coursework in a consistent

layout; this included my Ancillary projects and finished music video. Survey Monkey is a website I

used to create a questionnaire and send it to different people over social networking sites such as

Facebook, with this website I didn’t have to use paper based surveys and the results were calculated

by them so there was no need for me to calculate the results myself. Two more websites include

Prezi and Facebook, Prezi allowed me to present my work clearly making use of different media

technologies, it was easy to navigate through and I could embed the document onto my blog.

Facebook let me collect audience feedback about my finished product so I could see how the target

audience respond to the editing techniques and cinematography.

Josh Robinson Media Evaluation

An external hardware that I used was the USB stick that allowed me to transfer my work across

different workstations in case there was a chance that one of them broke down and was unusable. A

limitation of this however was the fact that there is limited storage space on a USB stick, the one

which I used was 4GB so I couldn’t transfer a large amount of files. The final limitation was how the

internet was down on occasion meaning that I couldn’t do any research, however in conclusion

media technologies were used throughout the construction, research, planning and evaluation

stages of my media coursework, whether it was websites to present my work, or editing software to

help me improve the professionalism of my video and make it as high quality as possible.