EVALUATIONName: Jerin Roy

Candidate Number: 6738

Center Name: St. Paul’s Catholic College

Center Number: 67440

IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS?The magazine, across the 4-pages, ‘repeats’ (Steve Neale) codes and conventions from well know music magazines such as ‘NME’ which I have used as my magazine of inspiration. I have also followed up with the codes and conventions of my inspiration magazine by ensuring, that in I my magazine I have used all the codes and conventions such as: masthead, main image, cover lines, barcode, Issue, date, price, convergence.The style of my main production magazine has been greatly based upon my magazine of inspiration such as the masthead on the front cover.In my front cover there has been a repetition (Steve Neale), as I have used the same colour scheme of red and white for the masthead, so that it appeals to my target audience who are used to reading magazines like ‘NME’There has also been the use of convergence with social networking and a website link for the magazine itself which gives the audience an easy access of the audience. This would therefore appeal to the target audience of 16-27 year olds as they are in most use of social media, this would therefore allow the audience to create a relationship between the audience and media product, which will increase the awareness of my magazine. I have also got Facebook and Twitter links to my own website in the editorial I have given, so that the editor and the target audience can create relationship through the magazine they enjoy.I have used my magazine of inspiration to model my magazine, for example the front cover I have put the star appeal (Dyer) in the middle of the whole page so that everyone can notice it and bee the centre of attention and therefore maybe the main reason the target audience would by the magazine or may be it’s the magazines similarity to my magazine of inspiration ‘NME’ which is very popular to the target audience of the same age rangeIn the double page spread I have put the image on the left hand side and the interview on the right hand side mainly because it is how my magazine of inspiration is layed out and because it looked easier on the eye for the audience and myself when I read through it. Another similarity is that both my magazine and the magazine of inspiration have not used pictures to support the cover lines on my front cover. However the magazine I have made uses an editorial to get closer to the audience and create a personal relationship with them using the website links and social media where my magazine of inspiration has not.

HOW DOES YOUR MEDIA PRODUCT REPRESENT PARTICULAR SOCIAL GROUPS?

My media product represents a target group of 16-27, as it is an indie magazine, and is focused on party goers. This would then appeal to students and young people of socio-economic needs of grade E to D. The genre is shown through the main image of ‘star appeal’ (Richard Dyer) which the audience will create a personal relationship with. This magazine aims to create a diversion from everyday life for the audience which is represented through the interview in the double page spread – suggesting that this is an alternate reality where the has the chance to talk to their favourite band. However, uses of this media product may differ from each individual as it may appeal to someone simple because they like the ‘star appeal’ (Dyer), Fall Out Boy featured within the magazine and as the main image- who may be their idols and would want to achieve the success they have got, form where they were before. And through the exclusive interview with the members of fall out boy, the audience will see them as a model and find ways to relate to them and create a personal identity (Katz).

WHAT KIND OF MEDIA INSTITUTION (PUBLISHER) MIGHT DISTRIBUTE YOUR MEDIA PRODUCT AND WHY?

From the research that was completed pre-production, I would envisage that the magazine company ‘NME’ may publish ‘Rock Out’ because ‘NME’ is a company that creates and publishes magazines of the same genre, themselves and is largely associated with rock, alternative and indie music. There are many reasons that ‘NME’ might publish ‘Rock Out’ as both magazines share many similarities. For example with the ‘NME’ magazine codes and conventions which also ‘signifies’ (De Saussure) so that the magazine ‘Rock Out’ looks and sells itself as a Rock magazine. Moreover the magazine ‘Rock Out’ also has an amount of different features with the ‘NME’s’ magazine codes and conventions so as to differentiate itself and look different from the rest of the magazines of the same genres

I think IPC would be a good media institution for my music magazine to be distributed with. I think this because some of the other magazines that they currently publish are very popular and up to date. NME is one of the magazines that they currently publish are very popular and up to date. NME is one of the magazines that they publish and is very popular around the country. Moreover I can say that NME has the same target audience

WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT AND WHY?

According to Hartley’s seven subjectivities, age group would the most prominent as both males and females of age group between 15 to 27 would buy these types of magazines, as they are still young and would want to buy the magazines to know about the music industry and how its looking, to see and hear about their favorite artists and to see the new bands that are forming, to see to the new albums and listen to the tracks within them or even to just to win some prize that has been shown on the front cover in order to attract them. As well as self image, as people you like rock music would be more likely to have music magazines about rock, which is meant to show off their favorite genre of music.

According to Katz’ Uses & Gratifications theory, both Diversion (where the audience can escape from their reality and immerse themselves in the text) as they read the magazine and immerse themselves into the stories of the musicians in the magazine thereby giving themselves another realm/gateway (provided by the magazine) of their own to know more about the musicians and the questions asked by the interviewee in the double page spread might make the reader feel like that they are the ones asking the questions as the interviewee and are having a face to face chat with the musicians from the band: Fall Out Boy. Inform and educate (where the audience Learn something from reading the text), as before when the audience becomes the interviewee in their own reality, and asks the questions the audience receive a surplus amount of information which they learn.

According to Maslow’s hierarchy of needs, will go more with social climbers (where the audience are driven by improving their status in society) and survivors (audience members who want the security and routine of knowing the characters will be ok or something to be resolved). Social Climbers will be more likely to buy the rock magazine, so they can tell their friends of what's happening and gaining a higher social status in their (in) group. Although survivors do not want to higher up from their current social status, but rather want to know what is happening to their favorite band, perhaps after their break up, to see how they are and if the band are going to get back together.

HOW DID YOU ATTRACT/ADDRESS YOUR AUDIENCE?

My magazine has a target audience of age 16-27 and attracted the a target audience mainly through star appeal (Dyer) of the band ‘Fall Out Boy’ who are well know band for there recent split and regroup the audience would then want to know to know more about how the band is holding up or the audience would want to know how they could start a band of their own and be like their favourite band through personal relationship (Katz). I have used codes and conventions such as the use of cover lines to appeal to a wide range of different target audience according to their uses and gratifications (Katz). Moreover, the use of convergence within my media product specifically attracts my target audience of 16-27 as they are most in touch with social media and will therefore use convergence such as Twitter and Facebook to create a personal relationship with the magazine (Katz). The cover line on the front cover is very recognisable from the target audience as they will have read other magazines of the same genre and will notice that that my production work and is the has the sae layout as the professional magazines And through the use of Through the use off puff promotion, I am able to appeal to my target audience by offering the chance to win something which they may be attracted to.

WHAT HAVE YOU LEARNT ABOUT TECHNOLOGIES FROM THE PROCESS OF CONSTRUCTING THIS PRODUCT?• Through use of technologies used to create my media product

‘Rock Out’ I have learnt and developed on my knowledge on use of software Photoshop.

• Through the use of the magic wand tool I was then able to get rid of the background of my image and have the main image of star appeal (Dyer) on its own. I then used the rubber tool in order to touch up and ensure that it looked precise and the picture looked of professional quality.

• Also, I used a gradient fill on the shape at the top of my magazine of my front cover as well as on the contents page which then fades out into the background colour. This therefore incorporates the pink colour used in the main headline.

PHOTOGRAPHY PLANNING – FRONT COVER

The reason I chose this image was because it was a mid angle shot that captured the four artists from the band Fall Out Boy, this means that the audience can see the artist at the same level as them, not with the high angle or low, neither showing the artists are better or lower than them but the same as them inspiring them to build a personal relationship with so that the audience can become an artists themselves.

PHOTOGRAPHY PLANNING - CONTENTS

For my contents page I did not use many pictures, other than the pictures that presented me as editor of the magazine near the editorial.

I only used the editors picture as that was the only picture I could fit into my contents page, this had happened because the layout that I had chosen did not allow me to put in any more images other than the editors picture. This is a an advantage as the less space I have pictures the more space I have for the information about the magazine.

Moreover the layout I have chosen also made it easier for me to add more info and yet keep the same layout.

Final Image

PHOTOGRAPHY PLANNING - INTERVIEW

The images on the right are the two pictures I have chosen for my Double Page Spread. As the lighting on both the pictures are perfect for the pictures I need for my magazine page.

The reasons I have not chosen the images at the top is because they angle they were in such low angle were not the best of choices as it did not help my audience see the artists properly.

ANALYZING MY FRONT COVER

Neatly annotate the Screen Grab of your Final Front Cover –

4-5 Annotations at least and apply appropriate media language.

Arrows should be RED as well!

Neatly annotate the as well!

Neatly annotate Cover –Arrows should be RED as well!

Puff promotion:

Barcode and prize: Social Media:

Issue 1:

Masthead:

ANALYZING MY CONTENTS PAGE

Page Number

Masthead

Editorial

Subscription

Website

Editors Picture

Social media links

ANALYZING MY DOUBLE PAGE SPREAD INTERVIEW

Page number

Interview

Main Title

Image

LOOKING BACK AT YOUR PRELIMINARY TASK, WHAT DO YOU FEEL YOU HAVE LEARNT IN THE PROGRESSION FROM IT TO THE FULL PRODUCT?

• Having looked at the preliminary magazine I Have noticed that I have learned more about the tools of Photoshop and how to use them in different ways to please the target audience’s needs within the magazine such as making use of the different tools to make and use more of the codes and conventions to better get closer to my target audience, to make a effective media product.

• Through my research and my own production work ‘Rock Out’ I am now able to see the effect in attracting your specific target audience. And therefore what codes and conventions are most important in attracting their target audience, such as the star appeal (Ricard Dyer)