How effective is the combination of your main product and

ancillary task

The Kooks – Shine On

Ancillary Task 1 – CD Digipack Ancillary Task 2 – Music Magazine

• The combination of my main product and ancillary tasks are effective as I have used the same sort of theme that I have found that The Kooks use on all of their videos and advertisements, this is the simplicity theme.

• The digipack• Before I created my digipack I did some research in to the different digipacks that the Kooks have previously done. I also looked into

digipacks that other indie artists have released. From looking at the Kooks previous albums I found that they like to use plain backgrounds and use the simplicity tactic

Simple background

All band members in both covers

Same font

I tired to do the same in the digipack that I produced so that I could fit in with their theme. However, I felt it appropriate to give it a bit of a twist having just them band members in the frame with very little background showing. The font that I used is the same colour scheme font on the album Inside In, Inside Out. My similarities to the Kooks album covers are that the band members are all present on the cover and it’s all very plain and simple. Also, none of the band members are looking at the camera, this is key to the album covers of The Kooks.

Is the digipack appropriate for my target audience?

• I feel that my digipack is suitable for my target audience as I feel I have mimicked The Kooks well. I have ensured a simple layout, pictured the band and have used a similar font that The Kooks have used on both of their albums. Bearing all of The Kooks previous album covers in mind I did go against their original theme as placed an effect onto the photo of them. The main reason for me doing this is because I was unable to get all four of the band members to star in my music video meaning that I needed to make them unrecognisable, in doing this I made sure that none of them were looking at the camera as this is a main feature of The Kooks album covers.

○○○○No eye contact

○○○○No eye contact

□O

Black and red font

Black and red font

• The music magazine advertisement• Before I made my music magazine I did some research into previous advertisements so that I was able to see what kind

of things The Kooks do differently from their album covers. From the research that I carried out I realised the Kooks use their album covers on their music advertisements. in addition to using the album cover they also use the same font within the advertisement linking the album to the advertisement.

The album coverThe album advertisement

Same font

‘Konk’ logo repeated

same photo

I tired to do the same with my music magazine by using the same photo as the album cover. However, I decided to use a different theme on the magazine advertisement. I used the same font as my digipack in my music magazine and I gave The Kooks some feedback from magazines.My similarities of The Kooks album advertisement are that I have used the same photo as the album cover, used the same font and kept the cover plain and simple.

Is the magazine advertisement appropriate for my target audience?

• I feel that my magazine advertisement is suitable for my target audience as I feel again, I have mimicked The Kooks well. I have again, ensured a simple layout, pictures the band and used similar fonts. Again, a effect is placed on the photo, however on the magazine advertisement it is different to the digipack. On my music magazine I included user feedback from magazines such as Q and NME, I thought this was appropriate to get relevant feedback from the right target audience as The Kooks would be advertised in these sorts of magazines.

Used the picture as the album cover

Same font as album cover

Magazine reviews

iTunes advertisement

How well do they work together?

• I feel that my digipack and music magazine advertisement work well together as they both use the same theme. By using them same photo as the digipack for the advert it makes the album recognisable to it’s audience and also indicates a connection between the two.

Same photo

Same font

Record label

In relation to my music video, I will use the same simplicity theme that I have used in both my digipack and magazine advertisement.