Evaluation
2
How effective is the combination of your main product and ancillary texts? I feel the combination of my trailer, poster and film magazine is quite effective. I have considered the relationship between the three products carefully (for example I have used the same colour schemes) to show an evident recognisable connection between the products, creating a brand identity across my promotional package as a whole. By incorporating the same colour scheme and use of black and white images throughout my three products, I would say I have added to the success in the overall effectiveness. Just by looking at my promotional package (above images) I would say it is quite clear they are all connected and promote the same film, showing consistency, which will be recognisable to the consumer. I previously referred to The Blair Witch Project. This film, from the same genre, also used this technique:
Transcript of Evaluation
How effective is the combination of your main product and ancillary texts?
I feel the combination of my trailer, poster and film magazine is quite effective. I have considered the relationship between the three products carefully (for example I have used the same colour schemes) to show an evident recognisable connection between the products, creating a brand identity across my promotional package as a whole.
By incorporating the same colour scheme and use of black and white images throughout my three products, I would say I have added to the success in the overall effectiveness. Just by looking at my promotional package (above images) I would say it is quite clear they are all connected and promote the same film, showing consistency, which will be recognisable to the consumer.
I previously referred to The Blair Witch Project. This film, from the same genre, also used this technique:
