Evaluation

In what ways does your product use, develop or challenge forms and conventions of real media products?

How does your product appeal to the target audience?

How effective is the combination of your main product and ancillary texts?

What improvements could be made?

What have you learned from your audience feedback?

How did you use media technologies in the construction and research, planning and evaluation stages?

In what ways does your product use, develop or challenge forms and conventions of real media products?

Film Poster- Using my analysis of existing romantic comedy film posters I can identify what I have kept the same and what I have changed:-My poster follows the convention of the line of the eye contains the actors names, the main image, smaller image and release date. So this key information is quick and easy to find.-I have also followed the convention of having feminine colours as I have used aqua-blue and red. The red of Tom and Nicole’s clothing also adds to this, as does the pink of Jack’s t-shirt. This pink suggests he isn’t a particularly masculine character, giving information to the audience which is another convention.-Having the film’s title in a hotspot is also conventional as it is a significant piece of information (‘Just My Luck’ and ‘Just Like Heaven’ show this)-Only having a short title fits the conventions as all three film posters I analysed had three-word titles.-My main image conveys information about the characters as you would think the couple have a perfect relationship, but the smaller image of Jack hints otherwise as he looks unhappy.-I have used the convention of having a background which tells people about the setting of the film, as the corridor and lockers signify a school environment, which also shows the characters are students. This way of conveying information was evident in the posters I analysed (e.g. the city landscape of ‘Just My Luck’)-Even though there are some feminine colours I chose not to have too much because our film isn’t a typical romcom as the female is the ‘player’ rather than the male. The brown and green of the background further show this difference to the usual narrative of this genre.

In what ways does your product use, develop or challenge forms and conventions of real media products?

Film Magazine Front Cover- Using my analysis of existing film magazine covers, I can identify what I have kept the same and what I have changed: -I have followed the convention of having the name of the magazine in a large, bold font across the top of the page (as my analysis of two ‘Empire’ magazines show) This attracts attention as the red font stands out from the blue background.-I differ slightly from the convention of placing attention- grabbing details along the top, as I have mine below the magazine’s name.-My cover also has one main image with two smaller images either side, so conforms to the conventions also (as demonstrated in the issue of ‘Film’ I analysed)-The colours used are related to the main article (our film) as the aqua-blue and red are the same as my film’s poster to maintain a theme as the products are part of the same package. Also only four colours are used which is another convention found from my research into existing film magazines.-The contents along the line of the eye is conventional because there is the name of the magazine, main image and headings along with what else is in the issue. These are what was identified in my research and was evident in all three covers I studied.-Similarly to the existing front covers I have left empty spaces so the attention is directed to the main image and text, making the page easier to navigate.

In what ways does your product use, develop or challenge forms and conventions of real media products?

Romantic Comedy Trailer- Using my analysis of existing romcom trailers, I can identify what we have kept the same and what we have changed: -One of the conventions we didn’t follow was the inclusion of a voiceover, and instead we used blank screens with text which told the audience the key information of the film.-The music we used (a song called ‘Amber’ by ‘The Haiku’ found by Laura on a copyright-free website) complimented the tone of the film well, as it’s romantic start mirrors the romantic opening of our trailer. Then the lyrics “should I hold my breath” relate to the situation of Tom’s character (Joe). The song is ironic because you’d expect it to show how Nicole’s character Amber (named to tie-in with the soundtrack) helps Joe, but our decision to stray from the typical romcom narrative creates sympathy for him, as we see this is isn’t really the case.-Our opening scene is similar to the ‘Love Hurts’ trailer I analysed, as you see a seemingly perfect relationship as Joe explains how happy he and Amber are. The speed up of the music accompanies the on-screen action of Amber with Jack, signifying things are about to change. It’s also similar to ‘500 Days of Summer’ where the couple are shown as happy together (sitting side by side).-We used over the shoulder shots to make the audience feel involved in the action, as that’s another convention. -The lack of music in the bathroom scene highlights what Amber is saying and her flirty nature, evoking the audience to react and see her in a bad light rather than the traditional male.-We have used jump cuts the most to follow conventions, but also used quick fades to show the progression of the storyline and a hint as to how fast the circumstances change.-The comedy element of our film (as we decided to focus more on the unorthodox romance side) is alighted to in the scene where Joe is studying and comically turns the page of his book. This insight into his character also creates sympathy for him as he is the vulnerable one not the female as typically represented.

How does your product appeal to the target audience?

How effective is the combination of your main product and ancillary texts?

What improvements could be made?

What have you learned from your audience feedback?

How did you use media technologies in the construction and research, planning and evaluation stages?