Callum Harrison

Evaluation

At the start of the Assignment we were told that we would be making a TV Advert. After completing all of the research for HA3 I moved on to HA4 where I would do all of the planning and pre-production. The first thing I did for HA4 was to choose an object of desire that I would like to do a TV Advert for. I decided to do a Mobile Phone advert however, after I had done some research on mobile phones I realised that it would be quite difficult to do as I wanted to do an Advert where I use the phone myself because of this I decided to change the idea for my Advert. I wanted to keep the advert related to mobile phones so I decided to do an advert based on SimCards; that way I could keep the mobile phones in the advert. I went on to create a synopsis of my advert where I explained what was going to happen throughout the advert and how it was going to look. After completing the Synopsis I decided to slightly change my Idea as I realised that I wouldn’t have enough time to fit it all into the 30 second time slot that I had. I created moodboards and a spider diagram filled with ideas for a GiffGaff TV advert, this included: Storylines, Effects, and Settings etc. I found this helpful as I was able to see my ideas and read through them and decide which one was the best idea. After completing this I went on to making a story board for my idea. This was really helpful because it enabled me to visualise my advert and know where and what I needed to film. I created production plans, schedules and risk assessments all prior to filming, this was so that I could work out how to shoot the TV Advert and know what scenes to film at certain times and know what to do if any accidents were to occur. After I had completed all of these things I used equipment booking form to book a camera to film.

Callum Harrison

I filmed the part of my video that was originally intended to be the 2nd scene of the finished TV Advert on the same day I booked the camera out, After playing the footage back It wasn’t as id expected it to look, I think this was because the setting wasn’t colourful and I needed it to be colourful in order to use the selective colouring effect which would be the main effect used throughout my advert. I didn’t delete the video footage because there was still a chance that I would use it later on in my video if i needed more clips. I then used my own HD Video Camera to shoot the rest of my video, I was originally planning to film in Ellesemere Park but I decided to have a look for a more colourful location. This was when I realised that I could use my own garden to film, this worked in my favour because it was colourful, there was less chance of injuries and I wouldn’t have to worry about traffic

getting in the way of filming. After I shot all of the footage I started editing.

I created the sequence in Adobe Premiere Pro and then added all of the video clips that had been filmed. After this I created a basic edit of my TV Advert not using any effects or transitions. The idea of making the basic edit was so that I knew what I

Screen Shots Of Video Footage Ready To Edit

Callum Harrison

had to work with and didn’t have to keep looking through videos for certain clips. After I had completed the basic edit it was time to work on the final edit. I really enjoyed looking through the different effects and trying to work out how to use them accordingly. Originally I planned to do the selective colouring effect in After Effects because I knew how to do it on that programme but after looking through the effects in Premiere Pro I found a way to get the desired effect without having to use After Effects. I used the ‘Change to Colour’ effect to change the colour of my Jacket in the Video and then the ‘Leave Colour’ Effect to change the background black and white and leave the Jacket in colour. On the effect controls I changed the tolerance and changed the colour from RGB to Hue.

This did cause a problem for me because doing this allowed similar colour in the background to stay in colour rather than change to black and white. This made me re-consider using After Effects as I knew how to create a mask using this programme which would allow me to select the colour I wanted leaving and remove the colour I did not need.

Callum Harrison

Eventually I decided not to use after effects because having the same colours in the background made the advert seem brighter and more colourful.After I was happy with the colour effect I started working on the text I would be using at the end of the video, I downloaded a picture of the GiffGaff logo and then removed the background using Adobe Photoshop this allowed me to layer the logo over my video. Under the logo I wanted to use the text ‘A Life in Colour ’. This was an easy task to do and I thought it looked good at the end of my Advert.

After I had completed the end clip I thought of a new idea, I wanted to change the text to ‘A world of colour’ and create a spinning globe in the background. I looking at the effects to see if I could do it, I noticed a Sphere effect which I could use to make the globe shape. I went onto Google and found a flat image of the earth. After I had the image of the earth I used the sphere effect to see how it would look. The effect worked great but then I realised that I needed to find a way for the globe o spin. I looked through the effects but couldn’t find anything obvious to make the globe spin. So I had a look online and read about a ‘Roll’ effect, this effect

Callum Harrison

enabled me to move the globe and make it appear to be spinning. I added the background colour along with the logo and text and it looked just how I wanted it to. However in the final video I decided to stick with my original idea as the advert had to be 30 seconds long and having the spinning globe made it longer.

I didn’t only have to cut the spinning globe out of my project, I also had to remove numerous clips or cut them down so they were shorter. This was quite hard to do considering my advert was 40 seconds long and I had to cut 15 seconds out of it. I finally added the soundtrack to the advert which I edited in audacity; I used a mix of the full version of the song and an instrumental version. This was so the start of the advert seemed quiet and the singing starts when the colour does. The song that I chose to use was Mikas ‘Grace Kelly’ The reason I chose this song was because I needed to use a song that related to colours and this one was the best one out of the list I had. The other songs I was considering using was ‘Sunny Side of the Street’ by Frank Sinatra and ‘Always Look on The Bright Side Of life’ by Monty Python. Overall, I really enjoyed creating the TV advert because I had to think of the whole thing, I had to think of the idea and the

Callum Harrison

Soundtrack. I had to edit the whole thing and I think the finished result was great. Although I think it could have been better if I had more time the 30 seconds were great. If I was to do the whole thing again I would think he whole thing through first and make sure I was happy with my idea before proceeding with the work because I created more work for myself by not thinking it through, I had to re do work because I had changed my idea.