3. What have you learned from your audience feedback ?

A. The overall topic of our documentary is about the evolution of technology and how technology has evolved over the years.

B. The three episodes would be about: 1. The evolution of computers- How computers have become smaller

and the increase of more portable forms/mobile forms of computing. Also how computers have now become a part of technology

(positively and negatively.2. The Evolution of video games- How video games have become more

interactive, violent, improvement of images and the change in representation of gender.

3. The evolution of Mobile phones- How mobile phones have become smaller, they are no longer used to just make phone calls, they can do

a number of functions that a computer can do.

The purpose of our documentary is to inform people about changing technologies. We are educating our audience on how computers, games and phones now differ from the traditional forms. We will show this by comparing the traditional forms to the newer forms.

C.

Who is your target audience How did you decide on choosing a target audience?

Our target audience is young people aged 16-24 years old. Young people that watch TV and have interest in popular culture in order to understand the references being made in our documentary.

We decided to choose a target audience of this age range because our documentary would be shown at 9pm and some of the material shown in our documentary might not be suitable for an audience under the age of 16.

D.

E.• Our target audience would want to watch our

documentary because its educational and informs them about how certain media products have changed and how it is affecting society.

List of Forms used Why would your target audience be attracted to your documentary through forms?

Shot distances Music Transitions

How we attracted our audience through forms and conventions

List of conventions used Why would your target audience be attracted to your documentary through the conventions?

Presenter Voiceover Cutaways Montage Background music

We chose to use a young presenter wearing young casual clothing. This would attract our audience because the presenter is dressed in a way that isn’t intimidating or off putting.

We used voiceovers in order to illustrate some of the footage shown to show variation in the way the documentary is presented so that our target audience doesn’t get bored.

The montage at the beginning will entice the audience to want to watch the rest of the documentary because it gives them an insight as to what the whole documentary would be about.

The background music will make the documentary more enjoyable especially when there are images with no voiceover from the presenter.

Draft 1 audience feedbackConventions Good use of interviews

Music There should have been music when there was no sound.

Sounds The presenter had a clear voice. At one point the presenters voice overlapped with the expert sociologist, so that needs to be fixed.

Mise-en-scene The presenter had very simple clothes.

WWW EBI

• Incorporating footage of video games.

• All themes of the documentary were picked up.

• Elaborate more on themes.• Fix overlap

Other comments:

Draft 3 audience feedback

Conventions We interviewed an expert sociologist to ask her opinion on the representation of gender in video games.

Music The music was too low.

Sounds It was very hard to here the presenter due to the fact that the background noise was too loud.

Name: Marie-TeresaAge: 18

Other comments:WWW• The different images of video games and

smart phones.• The comparisons between old and new

video games.• The documentary gave an insight in to

what the whole documentary would be about without giving to much away.

Conventions

Music The song choice was appropriate but not sure if it would attract another age group.

Interview styling We asked members of the public questions.

Sounds The presenter couldn’t be heard at the beginning because of the background noise. The voice of the presenter needs to be clearer.

Shots Film making was good but the tilt shot of the school sign wasn’t good because there was a vehicle interruption.

Mise-en-scene The presenters clothes were bland- the colour of the clothes were too dark.

Draft 3 audience feedback

Other comments:WWW:• The topic of women being sexualised in video games was clear• The title coming up on a typewriter was good because it’s old

and the topic is about evolution of technology.

Names: Annie TracyAge: 17

EBI:• The beginning of the documentary was engaging.• The presenter dressed in more colourful clothing.• Ask more members of the public on their

opinions.• The other topics in the documentary weren’t

made clear.

Audience Feedback QuestionsAdvert Draft 2/3/Final Draft

1. What do you think of our advert? Is it clear and affective? How? Why?Draft 2: Video games clear and effective.Draft 3: Yes, it shows the change of technology over timeFinal Draft: The writing stands out more than the pictures

2. Are the images clear?-Overall, from Draft 2/3 and final Draft advert ancillary, our target audiences have agreed

that the images are clear.

3. Is the text clear and easy to read?- Overall, from Draft 2/3 and final Draft advert ancillary our target audiences have agreed that

the texts were easy to read

4. Does the advert relate to the overall topic? What does the image and text communicate to you.

-Some of our target audiences do not agree, that the advert relates to the overall topic, such as in Draft 2. However in Draft 3, our target audiences suggested that it is straight forward, as well as our Final Draft.

5. What could be done to improveDraft 2: All technology versus new.Draft 3: Images of the games on the consoles.Final Draft: The black writing needs to stand out more

Audience Feedback QuestionsDouble Page Spread -Draft 2/3/Final Draft

1. What do you think of our double page spread. How and why is it effective?Draft 2: Not reallyDraft 3: Good range of old and new technology, it is creative and rhetoricalFinal Draft: Effective images, relate to topic, stands out.

2. Is the layout of the images and text clear?Overall, from Draft 2/3 and final Draft double page spread ancillary, our target

audiences have agreed that the images and text were clear.3. Are the sizes of the images and text appropriate.

Our target audiences have agreed that they were appropriate sizes.4. Is the text easy to read?

Our target audiences have agreed that they were easy to read.5. Does the double page spread relate to the overall topic of technology. How?

Our target audiences have agreed that our double page spread relates to our topic, through the use of images, such as the binary codes and the difference types of technology platforms that we have shown as examples.

6. What could be done to improve.Draft 2: Better images to communicate evolutionDraft 3: Font change to communicate technologyFinal Draft: Nothing, it was good.