How effective is the combination of your main product and ancillary texts?

My main product:I tried to keep a link between my main product and my ancillary texts, but after researching existing products, I decided against having a picture of the artist as the main image on my ancillaries. This was because I wanted to keep to the conventions of pop/rock style CD covers which are usually quite artistic and thought provoking, with references to the tone of the album.

The song I made my video to is quite emotional, although it is fast paced and quite upbeat, most of the lyrics are sad but the chorus is cheerful as it is making reference to a solution to the problems faced by the characters. I decided that as a guitar was shown throughout my video, a image of a guitar would be suitable for the ancillary tasks.

I decided to take a picture of a guitar artistically propped up against a tree, I then edited the light and contrast using Photoshop elements 7. This links in with footage from my video as I filmed the two characters whilst in the countryside and Michael (the artist) is shown playing the guitar throughout.

I also chose the same font for the writing used on all of my ancillary tasks so that they are fluent.

Overall, I received really positive comments for both my main product and my poster and I think that they compliment each other fairly well as well as conforming to the pop/rock style often associated with these genres.

Magazine Advert:

I tried to keep some continuity with my main product and my CD cover. The back of my CD cover is similar to the final clip of my music video: it features the same people, one of whom is the artist and the other the main focus of the video/song.

CD cover : Back

CD cover: Front The front of my CD cover has the same image which is used for my magazine advert, I wanted these to be practically identical as I realised this was a common convention after researching other album covers and the magazine adverts used to promote them.

Once again I used the footage of Michael playing the guitar as inspiration for my CD cover as I thought it would be memorable, relate to the genre of music as well as looking quite artistic. I think that these two products tie in quite well with each other and when combined I hope that they look similar to existing products.

CD Cover : Inserts

The inserts once again show a tree. However this time the tree stands alone and the silhouette of it is clearly seen against the murky background. This looks artistic (once again fitting in with CD’s of a similar genre). Although the inserts do not necessarily directly link to footage from my video, they fit in with the rest of my ancillary tasks.

All of my Ancillary products:

Overall...

When looking at all of my work when it is combined together, I am really pleased with the outcome. I chose each image carefully when designing my ancillary products, taking into consideration the footage already shot for my video as well as existing digi paks and adverts. I felt it was important that there was a clear link between all of my products and I wanted the tone of the songs to be clear and the genre of music to be obvious to the audience. For example, the back cover of my CD shows a couple parting ways, which represents the possible sadness of songs included in the album. The magazine advert and CD front cover are near on identical as I wanted them to almost merge together as if a perspective buyer saw the advert and wanted to buy the CD, it is important that they can easily recognise it when looking for it.