Evaluation

EVALUATION

OCR G234 Advanced ProductionRICHARDSON, Emma3689Aquinas College : 33435

FINAL FRONT COVER

FINAL BILLBOARD

FINAL TRAILER

http://www.youtube.com/watch?v=bPjECSnn4LI



EVALUATION

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In what ways does your media product use, develop or challenge forms and convections of real media products?

How effective is the combination of your main product and ancillary texts?

What have you learned from your audience feedback?

How did you use media technologies in the construction and research, planning and evaluation stages?

1In what ways does your media product use, develop or challenge forms and convections of real media products?

CONVENTIONS OF MAGAZINE FRONT COVERS

Other storylines

Big, bold title

Questions to draw the reader in

Barcode

Realistic characters

Vivid, bright colours

Masthead

Price

Price/buttonAttention grabbing

Clear pictures

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FRONT COVER

Vivid, bright colours

Clear pictures

Questions to draw the reader in

Enticed audience in

Branding

Buttons

Attention grabbing

Outline glow, helps the pictures to stand out

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Realistic characters

Big, bold title

Other storylines

Barcode

Masthead

Price

CONVENTIONS OF EXISTING BILLBOARDS

Large, clear picture

E4 logo

Purple tape

Main characters

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BILLBOARDS

Large, clear picture

E4 logo

Purple tape

Main characters

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TRAILER


Blurriness of scenes creates a sense of ambiguity, creating questions for the audience hooking them in wanting to watch.

The use of costume and props highlights the characters appearance with a stereotypical style. This helps to set up the character with red lipstick, led zeppelin top, skinny jeans and converse and a big sweeping fringe.

Chosen locations which the demographic can relate to; college, park and domestic locations in the bedroom.

Pace of the soundtrack speeds at the scenes do stressing the characters emotion.

Fade out at the end for the title card, and fade out of the soundtrack.

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Improvements;• Add title cards

Use of various shots ranging from close-up’s to long shots of the characters. Plus over the shoulder, Point of view, high and low shots

The Close-ups show clearly the characters emotion with their facial expressions and the long shots allow the audience to see all the mise-en-scene helping to set up what may happen in the scene or next.

STORY LINES Several

story lines are used.

This is to make the trailer more interesting and enigmatic.

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EDITING

The beginning of the trailer starts with a slow pace, as the audience are introduced to the characters for the first time.

As the trailer continues more conflict is shown between the characters

Fast pace editing especially nearing the ending of the trailer to heightens the tension

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LIGHTING/SOUND

Naturalist lighting throughout the trailer

On location shots creates realism in the trailer

Throughout the trailer there is non-diegetic sounds, which is the soundtrack.

The song used is ‘Let Love in’ by the Goo goo dolls. I think this works well, as it begins slows, then the pace quicken as the scenes do. Plus the lyrics link to the enigma of the characters, the conflict between them and their sexual confusion.

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SIMILARITIES•Close-up shot•Highlights characters reactions•Creates emotion in the audience.

DIFFERENCES•No dialogue•Soundtrack creates suspense, lyrics tell the audience how to feel• Mimic what the characters are feeling•Borderline – zoomed in more than the others.

SUBVERT•Characters in tears•Emotion of the character draws the audience in•Wants to know why she is upset.

90210Borderline – Own trailer

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Skins

SIMILARITIES, DIFFERENCES and SUBVERTING media in our trailer compared to other existing products

SIMILARITIES•Long shot•Can’t see the characters emotions•Body language of the character tell us what they are doing or feeling.

DIFFERENCES•In 90210 the characters are shown to be on location• Mise-en-scene shows where they are.•Own media is show inside – as though on a set.

SUBVERT•Audience can’t see characters expressions

90210Borderline – Own trailer

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Skins

SIMILARITIES•2 Shot of characters•Same age group of characters•Naturalistic lighting

DIFFERENCES•Different locations•Skins is set in a pub•Borderline is set is a college classroom

SUBVERT•Conflict between two characters•Creates tension•Using a class room creates realism adding to the authenticity of the scene

Borderline – Own trailer

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SIMILARITIES• Point of View shot •The audience is seeing what the character is seeing.

DIFFERENCES•Different location• One is looking at pictures on a computer screen, the other is looking at the actual person as though in real life.

SUBVERT•Intersexuality with the computer screen.•Helps audience relate as the demographic would normally have a computer and at home plus she is on facebook – an application that the audience would use.


902101

SIMILARITIES• Close up/ Medium close-up•Both showing affection towards something

DIFFERENCES•Skins and 90210 the characters are kissing another ‘real’ character•In borderline the character is kissing a picture

SUBVERT•Challenges conventions because it’s not normally a girl ‘stalking/obsessed’ with another girl•Challenges convention about girls sexuality

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90210 Skins

90210

SIMILARITIES• Same e4 logo•Shows the name of the soap•Date it is starting and time•Both show website

DIFFERENCES•Background on 90210 shows a real location•Borderline is on blackboard, emphasises its set in college•Website are in different position on the page•White isn't on the e4 logo on the blackboard

SUBVERT•Fades out to the title page•Challenges conventions because it doesn’t carry on from the trailer•Blackboard instead of a real image or part of the scene•Slanted Writing on the blackboard, instead of on the purple tap.


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CHALLENGING MEDIA CONVENTIONS

Aimed our soap at a different demographic.

Picked issues that younger audiences could relate to

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2 How effective is the combination of your main product and ancillary texts?

BRAND – EXPERIMENTING WITH FONTS

Borderline

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Borderline Borderline Borderline

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Borderline After experimenting with

several fonts, the one which I went for is; Freestyle Script. This creates a easy to read but eye-catching brand. Plus since its unique to our brand it can be easily recognised .

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EXPERIMENTING WITH COLOURS

Borderline

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The ending shot in the trailer shows the brand for the audience and this has been written in white, helping it to standout to the contrasting blackboard. It grabs the audiences attention allowing them to remember it.

The brand is shown throughout the products, including the front cover and the bill board, making the brand recognisable and distinctive.

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BRAND IDENTITY

The brand is identifiable across the products due the costume/ appearance of the characters, facial expression and performance.

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GENRE• Gritty

• High street, young styles

• Setting

• College

• Characters

• Realistic issues

• Teenagers growingup/problems/can relates toit

The genre is recognisable through the products because of the characters and dramatic storylines, plus the time its is aired and the channel (7pm and E4).

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TV LISTING GUIDE

The e4 TV listing shows what shows are on a particular time. Since are product has been influence by Hollyoaks, it would be on around the same time as it.7PM – Demographic are home from school or college, watch whilst eating dinner or after dinner entertainment.

Also similar product such as Waterloo Road (even though it is featured on BBC1) is shown at 7PM

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BILL BOARD

Borderline

Borderline

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The brand is used throughout the products reinforcing the name of the show ‘borderline’.

The use of the purple tape and e4 logo sticks with the traditional conventions of e4 advertising.

Existing e4 billboard

TRAILER (BLACKBOARD)2

I have research the conventions E4 uses and tried to used them as they would in their own advertising.The E4 logo is a easily recognisable brand therefore will represent the institution effectively.

AUDIENCE/INSTITUTION - E4

From past audience research and creating an audience profile (which is on my Prezi), the same audience was being addressed through all the products made.

The same fonts were used in each pieces of media. The same characters and ages groups were used in each of the ancillary products plus

the main trailer.

The same audience was address by the institution which was E4. I used the style guide to create an authentic e4 logo following the conventions and

mimicking other E4 advertising.

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http://www.channel4.com/about_c4/styleguide/e4styleguide/e4-brand-guidelines.pdf

Borderline



INSTITUTION - E4

Sexuality/confusion

Teenage pregnancy

Bullying

The soap is suited for e4, as the audience of e4 can relate to the issues involved because its typical problems they could face at their age.

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3 What have you learned from your audience feedback?

SIMILAR PRODUCTS - RESEARCH3

I used the internet to look at existing products aimed at our age range.

This is how I found the audience for my own product.

AUDIENCE - RESEARCH

The audience research I carried out consisted of a questionnaire, I asked different people from different ages ranges to find the most suitable demographic to aim our products at. The results from the questions I presented in pie charts. These can be seen on my Prezi.

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My intended audience is shown by my audience profile on my Prezi

AUDIENCE FEEDBACK3

“Good soundtrack, it matched the editing and acting, it creates genre”

For my audience feedback I asked 10 people, 7 out of those 10 said they would watch my soap once they had seen my trailer.

“There's a gritty feel to the soap, making it more realistic”

“The male singer makes the female characters more feisty” “The lyrics create

meaning”

The trailer matched the brand and institution”

“I like the soundtrack, with the flutes and acoustic guitar”

AUDIENCE FEEDBACK“The framing is good”

“The person watching, including myself can relate to the narrative and issues”

“It’s a strong trailer and I would watch it”

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AUDIENCE FEEDBACK - IMPROVEMENTS

To improve my trailer from the feedback I was given, I would create title cards to move the narrative along. As some of the people didn't understand some of the characters roles. Therefore adding title cards would make the trailer clearer to the audience and easier to understand.

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Loneliness Obses

sion

Love

ADVERTISERS AND INSTITUTIONS3

4 How did you use media technologies in the construction and research, planning and evaluation stages?

YOUTUBE- RESEARCH

Using YouTube I was able to research other similar trailers. This helped me by giving me ideas for my own soap trailer plus highlighting the conventions used when producing a trailer.

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After making an account on YouTube, I could then from adobe premiere 8, upload my trailer to YouTube. From this I could share it, consequently putting it onto my blog.

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YOUTUBE- RESEARCH

CONSTRUCTION – TRAILER ABODE PREMIERE 8

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This software allowed me to edit my trailer;•Cut and crop the scenes•Slow downs the clips or speed them up•Create transition slides to join the scenes together e.g. dissolve and fade out•Change the order I wanted the scenes to be in•Delete all the audio from the scenes•Add a soundtrack over the top of the trailer•Change the length of the scenes

Play

Crop

Edit

Share onto YouTube and Blogger

Inserting next scenes and shots

Add transitionsSlow

down or quicken the pace

Add a soundtrack

Insert pictures and music

Add audio sound


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How I inserted music Get media Files and folders ChooseInput into trailer


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Editing the shots


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Transition slides

Uploading to YouTube


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CONSTRUCTION – ANCILLARIES ABODE PHOTOSHOP

Photoshop allowed me to; •Crop the background out of the picture•Create an outline/glow around the characters, helping them to stand out. The effects of this is to grab the readers attention and focuses them on the characters

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CONSTRUCTION – ANCILLARIES PAINT

This allowed me to;•Paste documents into paint, save as a picture and upload to my blog•Change the colours•Edit pictures

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CONSTRUCTION – ANCILLARIES PAINT

Using paint, I could paste documents into this, which I could then to save as a picture.

After saving as a picture, I could log in Prezi and consequently inserting the picture on this, and presenting documents in my planning.

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CONSTRUCTION – ANCILLARIES PUBLISHER

By using Publisher I was able to create the Front Cover for the magazine.

Using these I was able to create the text for the masthead and sub headings for each story.

Using publisher enabled me to•Change the fonts•Change the colour of the text•Crop the images•Create shapes for the masthead and price

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Using publisher I was able to create buttons for the front cover of my magazine in order to present the price for the audience.From choosing which shape I wanted from ‘stars and banners’ I was then able to change the colour of it to suit the colours used on the Front Cover.

CONSTRUCTION – ANCILLARIES PUBLISHER

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I signed up to ‘Prezi’ which enabled to be used different types of media to present my work. I used this particular online presentation to present my planning for my products

I’m able to edit my work every time I log on

I can insert files, pictures and online clips e.g. from YouTube

I can change the background colours and formats of the textsThe path enables me to present my work in the order I wish to, from each section of my planning to the next.

I can zoom in and out, if I want to look at the whole presentation or focus on one area of it

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CONSTRUCTION – ANCILLARIES

PREZI

Creating an account and logging into slide share allowed me to upload PowerPoint presentations onto my blog.

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CONSTRUCTION – ANCILLARIES SLIDE SHARE

BLOG – ADDING VIDEOS4

From YouTube, underneath the video I clicked on ‘embed’, this shows the code for the video. I copied this, then pasted it to my blog

To upload a video onto my blog

Then I clicked publish post

BLOG – ADDING VIDEOSChange size

When adding the videos to my blog I had to change the size (width and length) of them in order to make them fit onto my blog.

I changed the original width video which was 640 to 340.I also changed the original height of the video which was 385 to 240.

Original embedded code from YouTube

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PLANNING - BLOG4

I used my blog www.emma092064.blogspot.com to present the planning of my soap products. Using slide share I was able to upload my PowerPoint presentation of additional planning to my blog. Using YouTube was able to post my trailer onto my blog. Plus using Prezi I was able to post the link of my planning onto my blog aswell.

These screen shots show the planning on my blog

http://www.emma092064.blogspot.com/

EVALUATION - POWERPOINT4

I used PowerPoint to present my evaluation. By using this i was able copy and paste pictures and hyperlinks.Insert pictures, buttons and arrows when annotating my work.Change the colour and boldness of font, helping it to stand out.

POWERPOINT4

Paste images Add new slides

Change the font, colour and size of the text

Change the positioning of the text on the slide

Add bullet points

Add shapes Change the format and colour of the shapes

POWERPOINT4

Add a design template to the background

Change the colour of the background

Change the font Change the style

Add pictures Add shapes Add charts Add a text box Add soundUse word art to create text in various styles

Evaluation

Education

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