Evaluation

My roles I did in the group were:Music Genre ResearchDVD Cover Research

The Plan for the Group RolesFlat Plan for DVD Cover

Props, Dress Code and Settings PlanVideo Comparison

Audience Feedback for Music Video ResearchPhotography Annotations

Print Screen Annotations for DVD CoverDVD Cover

Filming Of Music VideoEditing Of Music Video

Mudhiah8082

http://mudhiahholytrcbham.blogspot.com/




My roles I did in the group were:Music Genre ResearchDVD Cover Research

The Plan for the Group RolesMagazine Cover

Photography, Casting, Editing of the picturesPrint Screen Annotations for Magazine Cover

Audience Feedback For Music VideoFilming Of Music VideoEditing Of Music Video

Hannabella8111

http://hannabella7.blogspot.com/


Zoya Butt8020

http://zoyaholytrcbham.blogspot.com/

My roles I did in the group were:Flat Plan for Magazine Promotion

Screenshots For Magazine Promotion

Question 1:In what ways does your short media film use, develop or challenge forms of real media products?

In our Music Video We show the female walking away from the male which brings out a negative aspect of this video also creates a hostile and tense atmosphere.

This challenges the modern music video in the industry as the video we have planned on purpose challenges the typical conventions of the R&B. Our song is a slow tempo song so the audience can hear the lyrics which link with the storyline.

Unlike a stereotypical R&B video the main focus is not always on the star although the song is about the main star persona. This makes it easier to create a narrative and concept which is the main focus in our video. Our concept can be recognised

as the visual image relate to the lyrics being sang, almost like the singer it narrating it. Instead of creating a desirable representation our video show the harsh reality of

the real world. I think this is so audiences are not fooled and can relate to there own life which makes our video appealing in this way. The video shows that how

loves will not always last. We also show the transition from picture to moving image. This is part of the narrative which can be emphasised by the flashbacks. I think using the transition from still image to moving images creates the connection from present to past. This can be indicates through the colour changes from colour to black and white.

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In our music video we include includes two characters a females and male. These characters are the only characters we have used in the video so the attention in centralised around them. The focus will be on them and there relationship which is the main intension. We have made sure that the female does not over power the male as we want the audience to establish who the main star is. The audience can relate more towards two characters more than if there were 10 people in the video. This is important for the audience to engage with the characters in order for them to relate to them within their own life.

We did not use varies locations or settings as it was not part of our planning. We only used a part and green screen which was used for

the parts which were mimed.Within the camera we used mainly mid shots which the artist can

use non verbal communication to interact with the audience. In the editing we used flashback to create a narrative and a concept for

the audience to relate to.

Mudhiah8082





Question 1:

I feel that our magazines and DVD covers and also in some aspects our video, challenge normal codes and conventions of r&b genres, because of

the colours used, black, white and we used a lot of dark lighting to represent the contrast between past and present and also the feelings and

emotions displayed in the video, since it’s more of a narrative video, whereas other R&B videos more or less use things like, dancing, the main artist being the centre of attention, more or less showing a ideal lifestyle,

but our video however challenges that and shows a realistic lifestyle rather that an ideal.

Hannabella

8111



In what ways does your short film , use, develop, or challenge forms and conventions of real media products?

Zoya- Our short film challenges the forms and conventions of real media products as we have chosen to use a narrative instead of a performance which is what we normally see on many music videos.

Hanna- The Music video Develops forms and conventions of media products of today as our video tells a story that the viewers can see and makes the lyrics to the song more effective.

Mudhiah- Our video challenges and develops forms and conventions as you will not see a typical performance being used where women may be used as sex symbols as they are today but a video that reflects what the song is really about.

Zoya Butt8020


Question 2:How effective is the combination of you amin product and subsidery text?

Our DVD and Magazine advert is effective as they link with our music video. The relation between past and present is obvious as we used the

image of the female in black and white transparent which links to our video with the flashbacks. This outlines to the audience the storyline.

Our DVD cover contradicts stereotypical RnB DVD colour as we have used black and more darker colours to reflect the mood of the singer which is pain and the feeling of hurt. Also Instead of everything being centralised

around the main artist we have instead included the female actress to add mystery so the audience is intrigued to know the story being this.

We have edited the picture to make the girl fade out almost like a ghost this effect is not used allot on Music DVD’s also it would be seen as not eye catching but I feel it adds to the mystery and it is more meaningful.

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Similarly we have linked these element onto the Magazine advert. But we have purposely made our Magazine contract with a real media product as to appeal to a broader audience we have to appeal to

people showing something different which I think there would be a gap it the market for.

EXAMPLE:

There is a female star centralised on the page she seems to dominate the advert She looks perfect and glamorous something to be admired. Although this is appealing to the audience we want them to see a more unperfected image were by it co-notates negativity more and about how harsh life can be sometimes.

The font does not over power the female star but is noticeable against the black background. The words are direct and seem personal to how ever is reading it. We wanted to have the same impact on the audience so they can relate and link our title “all or nothing” to their life.

The details of the release date are in smaller text but still noticeable we have done this with our media product as we do not want the reader to feel forced into buying the DVD but still in a way be persuaded through our concept.

Mudhiah8082






EXAMPLE:Mudhiah8082

The image is of and woman who dominates the page. The lighting is high key to create as positive mood which may contrast with our promotional poster. As we use low key lighting to reflect the mood of the song and how the singer is feeling. Also this poster reflect a perfect image which is not achievable in reality. However our poster symbolises reality and not is not all about a desirable image it is more about the concept of a relationship which does not always last

The positive mood is emphasise by the bright colours used on the title. Which seems to be often in a music promotion poster. We have used contrasting colour which are not bright but still eye catching as they contrast (the combination of dark and light-black, white and grey).

There is not a visual image of the actual album included which may be a negative as the audience will not know what they are looking for if they want to buy the album. We have included the cover of the DVD cover in a 3d style which will appeal more to the audience as they know what they will be buying before hand.

EXAMPLE:

Mudhiah8082http://mudhiahholytrcbham.blogspot.com/

Again this shows a poster dominated by one person who a male and looks very masculine. The Lighting is again high key. Similarly to our poster and many more the artist is making non verbal communication which attracts the audience more.

The banner across the poster contains the single name and release date. The single is can “ u remind me” which makes it seem like it is personal to however is reading it.

The CD cover is established here we can see the poster has the same theme which links between the CD cover and poster.. We had this effect in our poster as we had similar themes as we wanted the two products to link

The artist name is establishes straight away and the fact that it is a new single. We have also made this clear in our poster but instead more with the songs name and the artist. I feel this is important in order for the audience to be informed.

Question 2I feel that our DVD cover/magazine article are effective along side

our main video, this is because we used the same theme through all three, with the past and present references, the use of black and

white to show this, as black and white is usually used in posters/music videos/film to show a ‘flashback’ or a memory, so when we used black and white in certain parts of our work we’re

showing a memory, a flashback from the main protagonists point of view, the lead singer.

Hannabella8111


How effective is the combination of your main product and subsidiary texts?

• Zoya- Our subsidiary texts are what promote our main product through the use of our themes and ideas for the genre we have chosen to use.

• Hanna- I feel that our product is effective in the way that we have presented it in terms of our use of photography and professional software such as Photoshop and Indesign.

• Mudhiah- Our main product is as effective as our subsidiary texts as we have used Photoshop to edit most of the imagery used and then placed it on Indesign.

Zoya Butt8020


Magazine Promotion

DVD Cover

Question 4How did you use new media technologies in the construction and research,

planning and evaluation stages?

I used many technologies during making my media product:In Design

PhotoshopDigital Camera/Video

TripodGreen ScreenApple Macs

This technologies helped us achieve a more professional media product which therefore held us portray our message to the audience.

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The Use of Digital Camera For our

DVD Cover and Magazine advert which helped us achieve a professional image


Research & PlanningDuring the planning our group used the internet to research different genres and other music

video to develop our ideas. We also used Digital cameras to take pictures of our Planning which included the storyboards and the further planning into what we needed for our music

video.

Subsidiary TaskWe used various Technologies to create our DVD Cover and Magazine promotion poster.

DVD- Photoshop In Design

Digital CameraMagazine Promotion Poster-

PhotoshopIn Design

Digital Camera

Main Task Digital camera/video

Green ScreenSony Vegas Software

Apple Macs

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How did you use new media technologies in the construction and research planning and evaluation stages?

• Zoya- We have used software such as Photoshop and Indesign to produce our DVD cover and Magazine advert. We have mainly produced the text and edited the images on Photoshop and then placed them in Indesign.

• Hanna- I have used my Photography skills to take the appropriate images that we needed for our DVD cover and Magazine advert, as for the editing of the music video we used Apple mat to help with this.

• Mudhiah- We used Apple mat to help us with editing our video, adding transitions and special effects. We did this to ensure that our video was to a professional standard and looked as though it had not been produced by students.

Zoya Butt8020


Question 3What have you learned from your audience feedback?

I have learned many things from our audience feedback which helped us realised what specific this the audience wanted which help us realise on improvement we could

make, but also established goals we have achieved to appeal to the audience. Linking with our questionnaire we can visual see the overall answer of the audience. We have

recognised many things:Q1: I feel the response from the audience was positive as out main aim was to challenge the typical codes and conventions of a typical R&B video.Q2: Most People Liked the narrative which we wanted to appeal to the audience so they can relate to it more rather then seeing and unachievable image or a story which does not fit into realityQ3: We as a group agree with the audience feedback we could have improved on the special effect but we feel the main thing was to get the message of the narrative across about relationships and being heart broken.Q4: We agree with the majority of the audience feedback as we think people younger than 13 would not relate to the narrative which is the main aim of what we are trying to do.

Audience Feedback......

Mudhiah8082


Audience Feedback


Hannabella8111

We asked 50 people aged13-21 what they thought about our music video, here are

the responses:

Do you think that our music video challenges typical codes

and conventions of R&B?

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Yes No

Which of the following did you like most about our video?

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TheNarrative

The SFX The Song Other02468

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TheNarrative

The SFX The Song Other

Which of the following do you think we could have improved?

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TheNarrative

The SFX The Song Other

Do you think our music video appeals to people younger than 13 years?

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Yes No

What have you learned from your audience feedback?

• Zoya- I have come to learn that our audience feel that we do not appeal to our age group. However, I think that our audience may have felt this as we did take into consideration more what may appeal to an older audience.

• Hanna- Our audience feel that we need to improve our narrative, I feel that this is something that could have been improved to ensure it appealed more to our age range.

• Mudhiah- From the audience feedback I have learnt that we should have asked what our audience would have liked to see in our short video clip and then perhaps used the input given to help us or use to use that as a guide.

Zoya Butt8020


Evaluation

Education

Transcript of Evaluation