In what ways does your media product use, develop or challenge forms and conventions of real media products?

For my music video, I wanted it to appeal to the target audience something will interest them. I went for the theme ‘nightlife’ as most of the audience preferred commercial/mainstream music. The conventions of the music video are dancing, having a good time with friends and also lots of different lightings as the different colour changes represent the mood of the characters in the music video. The aspects of my music video which inspired me were the Chemical Brothers - ‘Galvanize’ with the clowns as the main characters. The song ‘Galvanize’ is the same genre as the song ‘Bonkers’ so I tried to make the music video fast pace which matches up with the song but also have slow motion shots whenever the song changes the pace and the tone.

The inspiration I got from the music video ‘Galvanize’ with the two main characters as clowns and another clown as an extra. The first two shots that I filmed are similar to the ‘Galvanize’ video as both are walking out in a building. Their faces are painted as clowns but I challenged the conventions by adding colour to their faces and using the effect on iMovie ‘adjust colours’ to see the colours but the background is black and white. The effect of this is that the characters stand out as they are seen as important.

The shots that I took

Post-Production

At the beginning of my music video, I took shots of cars on the motorway and also filmed inside the car in the first caption. This is has conventions because in a typical music video that has a dance theme/genre has clips of cars in the motorway or filmed inside a car in fast motion. The lighting was important because usually different kinds of lights are shown in

music video. The clips that I filmed had blue and yellow lights and also the colours from the traffic lights.

In Roll Deep’s video ‘Good Times’, they have shots and clips inside of car, which go in fast motion. This matched up with the conventions because in most dance videos they have clips of cars and lights which are suitable for the song and genre. The mise-en-scene for both of these captions is basically the cars driving on the roads, surrounded by big buildings and lights which is similar to my shots. The conventions that I challenged were that the Roll Deep video and typical dance videos are that they are filmed in the city whereas where I filmed my shots, it was in a town.

In my magazineadvertisement, the conventions I includedwere the positive quotes from different newspapers

and magazines. I also the date of when the album comes out and the website as that is included as advertising.

The advertisement of the websites (myspace, dizzee rascal’s official website and dizzee rascal’s record label site.)

I added the copyright sign and the record label’s name. This is a convention for all music album covers.