Evaluation 4: How did you use new media technologies in the construction and research, planning and evaluation stages?BY KAYLEIGH BEARD

KEGG PRODUCTIONS

Research and Planning

Communication:

In the planning and research stage of our music video, technology played a very important role for us. It largely helped us with communication when organising our shooting days; where we’re going at what time and taking which equipment and outfits etc, therefore making it quick and easy to organise ourselves making the overall process simpler. This technology being our iPhones, they allow us to communicate in several ways; texting and making calls for example. The most beneficial use for us was having the ability to have a group text conversation through iMessage, so everyone was involved therefore was the most efficient way of organising things and making decisions when we weren’t all together. It also allowed us to send images of locations and outfits. Plus, we could send videos and YouTube links to share ideas for our music video; all very important factors for our research and planning.

Research and Planning

Our smartphones allowed us to hold a group conversation for situations like this; we’d finally decided on Rita Ora’s Hot Right Now however Georgia had done some extra research and found a song she preferred and thought our footage would fit the real media conventions better to our genre of dance music.

Research and Planning

Research and Planning

Weather:

As shown in the texts, a vital part of planning was checking the weather. The weather would effect our filming majorly as we intend for lots of sunshine to fit the conventions of an upbeat dance track. We finally decided on one of the last days in half term as it was sunny and we had a full day to shoot and ensure we collected all the footage necessary.

We tried to avoid any predicted rainy days; with the app on our iPhones we were able to select suitable days, or if the forecasts changed we could always reschedule. Overall we were lucky on our shooting day in the city.

Research and Planning

Travel:

We used the ‘Journey Planner’ webpage to plan our travel, allowing us to check the route we needed to take and times we could depart. We chose to buy a travel card as this would work out cheaper than topping up our oyster cards, this way we could get on any bus or train throughout the day and not have to worry about the money as it was all pre-paid. We went from Romford Station, to Liverpool Street and travelled on the underground for the remainder of the day as it was an easy commute.

Construction

The camera we used to film our music video was an iPhone, unfortunately we didn’t have the high tech equipment to film on a high resolution camera. However we still made the best of it and could get the best shots from our own knowledge. Then for editing we used Pinnacle, editing software made available to us at school, although filters are limited we could still edit our video as professional as possible creating an original piece of film. Due to the perfect weather we had on filming days, we was lucky we didn’t need special effects to make the day look brighter as it was a perfect summers day already. We used features on our video such as fastening up clips to emphasise the excitement of our artist.

For our Ancillary tasks we used Microsoft Publisher and Photoshop to make our Digipak and Magazine advert, with Photoshop being ‘The world’s most advanced image editing app lets you enhance, retouch and manipulate photographs and other images in any way you can imagine.’ We thought it was the best option for us when creating our designs to ensure they’re attractive and to a high standard.

Construction

Social Networking:

We used a variety of social networking sites, such as Twitter, Instagram and YouTube, throughout the making of our music video.

During our research and planning YouTube was particularly useful for us as we used other artists’ music videos as inspirations to help us develop our ideas for the storyline, narrative, costumes, make-up and locations. YouTube allowed us to even take screenshots which we then added to our work within the planning so we could always refer back to them when needed.

Our main inspiration was Rita Ora, so we focused our ideas on some from her previous music videos. If we ever need to refer back for more effective ideas we were able to use our phones or school computers to gather research on YouTube.

Evaluation

Throughout the evaluation process Instagram was used to gain feedback, by posting teaser footage and adding hashtags to reach a wider audience. We also received comments from teenage girls (our intended audience) which gave us some idea that we was appealing to the right people.

Evaluation

We also used major social networking site, Twitter, we could show off location ideas and build a relationship with our audience so they could feel a part of the filming process.