What kind of media institution might distribute your

media product and why?

In the industry, magazine distribution is very important as it is the link between you the producer and the audience who pick them up on the stands. It is better

to have your magazine distributed by companies that work with similar magazines because they have a background knowledge of how to market

magazines like mine in the best way.I have researched two high profitable and successful magazine distributors which are Bauer and IPC media. The two companies could distribute my

magazine in the best way, however I am going to research them both in order to find out which one suits my magazine more and which one could make my

magazine more successful when competing against the other similar magazines out there on the stands.

ICP MEDIA

I researched ICP Media in more depth and discovered that the company is wellknown across the industry. ICP Media distribute more than 60 media brands on multiple platforms, print, online, mobile and many more. They are the UK’s leadingmagazine publisher with there audience being 26million UK adults and nearly twothirds of them being women.They distribute different categories across the boardfrom TV guides to fashion magazines, when it comes to music they are associatedwith NME and Uncut.

NME reach over 1.1 million music fans every week over various platforms such as NME.com, NME Video, NME Radio and all of the other events they throw throughout the year. NME is the longest published and most respected music weekly magazine in the world which means if they have been with ICP Media for 60 years then they must have good customer connection and loyalty which makes them a good distributor to be with.This magazine is also similar to mine as they target the same audience so to be with a distributer who has similar magazine as they have experience which i have earlier explained is good for business and also might help sell my magazine better.

Uncut is a rock music magazine that is commonly related to people like Bob Dylan and Arcade Fire. The audience is for knowledgable music fans that love classic rock from the sixties and seventies, it may not be the same audience as mine however it is still a branded music magazine that sells well and is distributed by IPC Media.

BAUER MEDIA

Bauer Media Group is Europe’s largest privately owned publishing group which isknow globally selling over 300 magazines in 15 different companies. They publishto 19 million UK adults across the board with online material, TV and radio stations.The group are associated with many big names such as local radio stations acrossthe UK, MOJO, Kerrang, Q, 4Music and lots of others. MOJO, Q and Kerrang beingthe ones to focus on as they are the music magazines that relate to my situation.

Kerrang is more like my magazine at it has a similar target audience and focuseson some of the same music genre. They appeal to the young teenagers of today,the first issue was released in 1981 and has been growing over the years. Theaverage readership is 38,556 people, these figures show that the magazine issuccessful and that people buy it which must come back to the distribution company which is Bauer. The media company must know a few selling tactics in order to get give the magazine it’s growing name.

Q is also well loved magazine which uses big stars to attract a wide audience. It specifies that it is a rock and roll magazine, however it usually branches out to new audiences. On average almost 61,500 people read the magazine which makes it one of the most successful magazines on sale in the UK at the moment.

Decision

After taking into consideration both IPC Media and Bauer Media, there are a lot of good points and a few glitches to both companies. I think that IPC Media has several good points and has some connections to the music business and have been going for many years, although the magazines that they currently sell are aged and people

don't read them as much as they used to.I think that in my case Bauer Media would be best as the music magazines that they distribute are current and successful. They also appeal to the very similar audiences and so with the company having a history with similar magazines, they might find my

magazine easy to take on, and sell in the best possible way.

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