What kind of media institution might distribute your media product and why?

Within my research I looked at all different media institutions that I think would distribute my media product. The main magazine I looked at for inspiration on my magazine was Billboard. I did this because I wanted my magazine to be conveyed in the same way and have near enough the same type of target market. Through this information I researched into the media institution that distributes Billboard and how successful they are from it. Here are my research results.

Billboard Magazines Publisher

Prometheus Global MediaPrometheus Global Media is an American entertainment publishing company based in New York City. The company was formed by the sale of the entertainment and media division of Nielsen Business Media. Prometheus Global Media has been publishing Billboard since December of 2009. This is the publishing company I believe my magazine would be a good institution to distribute my magazine because they have already and still are distributing one of the biggest music magazines in the world, Billboard and were very successful at it meaning they have clear experience on how to do this job. Although this business is America based I believe my magazine will be successful not in just the UK but America also.

Business studies- Prometheus Global Media

Prometheus Global Media thrives to make their publishing business known throughout all the high end magazines. This is their unique selling point and will bring them more revenue into the business because they work with what no other magazine publishing business has.

Magazines that Prometheus Global Media Publishers

Billboard connections- this pie chart like graph was shown on the Billboard.com website talking about the millions of music fans, music, media ad entertainment moguls, artists and a-list celebrities, pop culture, trendsetters and music tastemakers.

Other Magazine Publishers-IPC MEDIA

IPC is a magazine consumer and digital publisher. The brands they include are NME, NOW and Look magazine. As you can tell, none of these magazines are up market magazines like mine. This is why I don’t believe IPC MEDIA would not be a good institution to distribute my magazine because they do not have any experience in the up market audience.

IPC MEDIA- Webpage

BAUER MEDIA GROUP

I also researched BAUER for consideration in being my magazines publisher. Some of the magazines that are already being in published by BAUER are Grazia, Kerrang, Heat and Q. Although Q is one of the other main magazines I looked at for research when developing my magazine I didn’t think that BAUER would be the best company to publish my magazine. This is because I believe that Prometheus Global has a better audience.

BAUER MEDIA- Webpage