How effective is the combination of your main

product and ancillary texts?

POSTER

Also, although the artist is frowning slightly, the sun spots and the white colour used creates an

innocence and a goodness that makes for a more ‘boy next door’. This is in keeping with how

we represented our artist in the music video, and how we decided to pursue his

representation after our target audience research.

The representation of our artist in the poster is more confident than in the music video, with a low angle shot giving him more status, and an

expression that is more self-assured and masculine than his more sensitive

representation in the video. This makes him appeal more to the female audience by creating

a stronger image. However, there is still a hint of the more

emotional tone set in the video, with the red shirt, which has

connotations of romance, and the italic font which is more

delicate.

The synergy between the poster and the music video is very clear, as the photograph is taken from a still in the video, and so uses the same location and mise en scene. The font is also similar to the fonts used in the video, with a thin italic

font that we found often in our similar product research. This font we kept the same throughout our

ancillary products for cohesion.The forest location not only matches

our music video, but also is suitable for our genre as it suggests a folk-feel and

also has a strong green colour that feels fresh and new, making it suitable for a debut album. The brightness of

the colours throughout and the natural sunlight streaming in also

suggests the album advertised will have a lighter tone – a technique we also used in our video to match the

sweet, floating tone of the song.

The inclusion of the CD cover is also something we found from similar

product research, and really helps to link our products together. As our

artist is new, it is especially important to link products together so audiences can start to recognise

the singer and the brand.

The inclusion of the ‘FEATURING SILVERLIGHT’ also helps to make links for

audience members who have seen the video or heard the first single – they can

then recognise the singer and be encouraged to buy the album based on

their enjoyment of the video. The inclusion of the release date and website also helps the poster to feel modern fresh

and new, with further images, digital downloads, videos and information

available online.