Evaluation Question 1

Print advert

After analysing lots of different print adverts by different TV Channels, we than found out the traditional codes and conventions for a newspaper advert. When

creating our newspaper advert, we made sure that we stuck as close to the codes and conventions as possible to insure that it would look like a

professional newspaper advert. We decided that our programme would be shown on Channel 4 so we closely analysed channel 4 print adverts to insure

that ours would be similar.

Professional Channel 4 print advert

Codes and Conventions Channel 4

logo situated on

the right hand side showing

what channel it is on. All

Channel 4 logo’s will always be

in the same position

Large striking image used to attract the audience to the documentary.

A4 Landscape to fit into a newspaper ad.

Programme name and

slogan, also includes

programme scheduling

underneath.

Always uses coloured

boxes underneath writing to make the important

details stand out more.

Always the same colour as the logo.

The print advert for Permanent Ink

Features a large, striking image in order to gain spectators attention. It is eye catching and shocking which helps the advert to stay

in the spectators mind and than to be intrigued to watch the programme.

Channel 4 logo placed on the right hand side, shows the audience

what channel the programme will air on.

A4 landscape.

Rhetorical question for the slogan. Forces audience into thinking about the

advert and the documentary and whether or not tattoos are a good thing

or a bad thing.

Name of the programme under the

slogan and also the scheduling details needed

for the audience.

Coloured box behind writing

forces the writing to stand out. Also is

the same colour of the Channel 4 logo.