Evaluating and Marketing Electronic Resources: What are You “Really” Doing to Promote Your...
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Transcript of Evaluating and Marketing Electronic Resources: What are You “Really” Doing to Promote Your...
What Are We Really Doing to Market Electronic Resources?
Marie R. Kennedy
ER&L February 3, 2010
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“Librarians know that for today’s information consumer if it’s not online it does not exist” -- Buczynski 2007
http://www.flickr.com/photos/ssmallfry/2262379750/
http://www.flickr.com/photos/passetti/3341970605/
Academic staff as collection developers, Banners/postersBlackboard, Bookmarks, Branding, Calendar, CollaborationCollection policy, Email (external), Email (internal)Faculty/professionals as marketing tool, FAQ, Feedback formFlyers/brochures, Giveaways, Home/off-campus accessIncentives, Mascot, Native language education, NewsletterNewspaper alert, Online social networks Patron training (group), Patron training (individual)Phone call/personal visit, Pins, Postcards/letters/direct mailScreen savers, Slide show/demonstrationsStaff training (group), Staff training (individual)Students as marketing tool, Survey, Usage statisticsUse guide, Web page alert, Web page, customizedWord of mouth
http://www.flickr.com/photos/myklroventine/3205687518/
Standard marketing plan
•Goal•Target•Budget•Assessment
•Goal•Target•Budget•Assessment
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http://www.flickr.com/photos/nickwebb/2973525619/
http://www.flickr.com/photos/hisgett/396642397/