QUESTION 3

WHAT HAVE YOU LEARNED FROM YOUR AUDIENCE FEEDBACK?

Documentary Questionnaire

Radio Advert Questionnaire

DPS Questionnaire

I passed out the questionnaires to 20 individuals at the college that fell into the social category of my target audience. I gave it to 10 males and 10 females to generate balanced and even results. I feel this was beneficial as I gained an unbiased bunch of results that I gave me insight.

DOCUMENTARY – Q1

What do you think this documentary tends to make you think about body confidence?

The main sort of response I got from this question was that it was a bigger social issue than people originally thought. A few people admitted to having a lack of body confidence after watching the documentary as they thought they were alone in the situation. This was pleasing as it highlighted to me that we showed that people weren't alone if they were in that situation and that we could actually help people admit to having a lack of confidence in themselves – something that is hard for some people to do.

DOCUMENTARY – Q2

Have enough facts and statistics been included in the documentary?

Yes = 17

No = 3

As stated, the majority thought there were enough statistics, but the three that said no all gave the same response. It was stated that we only had 2 uses of statistics, which was okay for the length of film we had created, but they were very dramatic and shocking statistics which some people found displeasing. After receiving these responses, it is clear how we could improve and the responses are completely valid. Although some people who answered yes said it was a perfect amount for the 5 minute period as any more may have bored them.

DOCUMENTARY – Q3

How likely is it that you would recommend this documentary to a friend or colleague?

0

1

2

3

4

5

6

7

8

9

1 2 3 4 5 6 7 8 9 10

NUMBER OF PEOPLE

DOCUMENTARY – Q3 CONT.

By asking the people to answer this question on a scale of 1-10 it gave a real insight to how enjoyable the product really was. With 8 people saying 8, it gave me a positive feeling about the product, making me think it was a success and that the group had created something that people would watch and enjoy.

DOCUMENTARY - Q4

How could this documentary mainly be improved? (4 choices)

0 5 10 15 20

MORE EXPERTINTERVIEWS

LESS ARCHIVALFOOTAGE

IMAGES

BOLDER TITLESCREEN

NUMBER OFPEOPLE

DOCUMENTARY – Q4 CONT.

17 people said that the documentary needed a bolder title screen. We used a simple one for dramatic effect but reflecting on that now I feel it looks lazy and boring, so I agree with the majority. Few people said images as the feel it would disrupt the flow of the documentary and make it feel awkward and an adequate amount of archival was said to have been used by most of the candidates.

DOCUMENTARY – Q5

Do you think the subject title was relevant to the target audience?

YES

NO

DOCUMENTARY – Q5 CONT.

This question provided very pleasing results. 100% of the candidates agreed that the documentary is relevant to modern day teenage society. This meant that we had created a successful, relevant product that was accessible to the people we intended it for.

RADIO AD – Q1

By the end of the advert, did you understand what was being advertised?

Yes = 16 No = 4 The majority of the candidates said yes, making

the product an overall success. The reason for all four “No’s” was that the outro was too low on volume. This is easily amended and would have been if we had noticed ourselves. I feel this is a silly thing to have let the product down as it was the easiest part of the construction.

RADIO AD – Q2

Did the advert grab your attention?

0

2

4

6

8

10

12

14

16

18

YES NO

Series 1

RADIO AD – Q2 CONT.

The majority of people, 16/20, answered yes to this question, which was reassuring, meaning that the advert was interesting. By ripping sounds from the vox pops I think it was better as it gave them something to actually listen to, and something to grab their attention.

RADIO AD – Q3

Did you like the speech from the documentary to create the advert?

0

5

10

15

20

25

YES NO

Series 1

RADIO AD – Q3 CONT

Everyone answered yes to this question meaning that using the vox pop speech was beneficial decision by the group as it resulted in the product being a success.

DPS – Q1

At first glance, did you know the article was about body confidence?

YES

NO

DPS – Q1 CONT.

18/20 people said no to this question which was an expected response by the entire group. This further highlighted the fact we needed to make the topic of the documentary more evident. With the title being small, the pictures weren't enough alone to display the topic at hand to the audience.

DPS – Q2

Do you feel the images relate to the documentary?

YES

NO

DPS – Q2 CONT.

This was a fairly split response with 12 saying yes and 8 saying no. The stills from the documentary were said to only be relatable once you had read into them, there was no clear view on the topic. The use of a celebrity was appreciated. The products appear to be much more appreciated when links are clearer.

DPS – Q3

Would you read this article?

Yes = 12

No = 8

With another split response, it suggests that the people who recognised the link would read the article and those who didn't would not. It implies that we could have put more effort into the product in regards to synergy. We could've even created a more aesthetically pleasing colour scheme and page layout.

DPS – Q4

Do you feel all the products link together?

YES

NO

DPS – Q4 CONT.

With 16/20 people saying yes, it implies that we had an adequate level of synergy across the 3 products. With the main let downs just being the title on the article, and the voiceover on the radio advert, it didn't hinder the overall outcome too much. I have learnt how important a consistent identity is and how essential it is to have a high level of synergy if the products are to be an overall success.