THE PRODUCTSJon Black

The Theme• The aesthetic is largely inspired by the regular conventions

of Indie folk.• These conventions include formal costume choices, a

faded yet jovial colour scheme, and the use of natural imagery (all of which we utilised in the products, particularly the music video).

• A main motif we used in the development of the products was the balloon, which appears in the video, digipack, and website. We see it as being symbolic of innocence or an object dragging the video protagonist down (let go at the end to symbolise her moving on), though it is of course a polysemic device that can be interpreted in any way by the audience.

The Digipack• We created a digipack using Adobe Photoshop CS6.• It has 6 panels, and is the digipack for Limerence’s new

album “Death is a Friend”.• Many images used in the digipack were taken in the same

locations we filmed at for the music video, so the visual aesthetic is very similar due to this choice.

• The typeface of the text fits the visual aesthetic by being stylised through the serifs of the font (“King”), which is intriguing, yet has a subtlety to the style which fits very well with the genre.

The Website• The website was created during the filming of the video,

so the on site blog has been updated several times during this process on the “News” page, connecting the audience and Limerence through these updates.

• Likewise social media has been used to connect with the audience and to increase the fanbase demographic.

• As with the digipack, the images used in the website were taken on location, meaning that the visual style and aesthetic links with both video and digipack products.

The Video• The video was created using two locations, an outdoor

rural location (for the narrative), and an indoor “studio shoot” location for the main artist shots.

• The nature shots were utilised to establish the product as being Indie, as well as the formal clothing choices paired with the protagonist of the narrative (“the girl” – wearing a flower dress and carrying a balloon), as well as the artist in the studio (black, which has connotations of formality to some).