Eval 1

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EVALUATION QUESTION 1: In what ways does your media products use, develop or challenge forms and conventions of real media products?

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Transcript of Eval 1

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EVALUATION QUESTION 1:

In what ways does your media

products use, develop or

challenge forms and conventions

of real media products?

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CD COVER AND MAGAZINE ADVERT!

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As you can see earlier on in my blog, I analysed other CD

covers to see what the conventions were. This gave

me an insight into what I should add to my own CD

cover to make it look professional, and so it appeals

to the target audience successfully.

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I also did some research into music magazine adverts, and made a few conclusions about

the forms and conventions. Some of these conventions I decided to use, but others I

decided to challenge!

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PHOTOS

In my research into CD covers I found that having a

main image, or a set of images that cover the whole

page was one of the main conventions of a CD cover.

I used this convention, and had various images of

instruments on the cover. The images of instruments

tends to also be one of the conventions for a CD

cover, especially in this genre of music. I made sure I

used these conventions so that my CD cover

appealed to the target audience.

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PHOTO EDITING

In my research into CD cover images, I found that

CD covers of this genre of music tended to use

natural colours, and a lot of the photos tended to

have a sepia or vintage effect. I decided to use this

convention by giving all of the images a sepia effect,

so they looked more vintage and natural, just like the

genre characteristics.

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LAYOUT

One of the conventions of acoustic CD

covers is that they tend to use a scrapbook

effect with the images and text; I decided to

use this convention. I layered my images up

so they’re overlapping eachother slightly, so

it created a scrapbook effect.

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FONTS

For this I decided to challenge the conventions.

Usually acoustic artists want to go for a ‘natural’

look on their CD covers and adverts, so they tend to

use a font that looks like handwriting. However, I

decided to challenge this by using a normal font that

looked more modern. I did this for both the CD cover

and the magazine advert because I feel that it

represented the artist more – he’s acoustic, but has a

modern edge to him too!

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IMAGE OF CD COVER ON ADVERT

I found out in my research that magazine adverts for

CD’s usually include a big image of the CD cover, or

the artist themselves. I decided to challenge this

convention slightly, instead I had a small version of

the CD cover at the side, and used similar photos for

the main part of the page. These images were from

the same photo shoot so they looked similar, and

were edited in the same way, which helped with the

artist’s brand identity, because it’s easy to recognise

who it is.

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MUSIC VIDEO!

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SEPIA EFFECT

I carried on the convention of the genre by adding a

sepia effect to all the shots that feature an acoustic

guitar, like I also did with my other products. This also

helped to develop the artist’s brand identity, because it

has the same elements throughout the CD cover,

magazine advert and music video.

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LIP SYNCHING

In my research I found out that one of the main conventions

of a music video is that there is always lip synching. I decided

to challenge this convention, and no include any at all. I

decided to do this because I wanted my music video to be

different and edgy. I did this by having signs with the lyrics

on instead of the actual lip synching. This way it makes it

more individual and gives it a more natural and less false feel

to it. Also, it draws the audience’s attention to the video more

effectively.

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STORYLINE

Usually acoustic music videos tend to have a

storyline to their music video (narrative).

However, I decided to challenge this

convention because I felt like it went with the

mood and atmosphere of the song. I feel that if

I had a complicated storyline it would take the

emphasis off the song, and the audience may

not take as much notice of it.

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SHOTS AND TRANSITIONS

Conventions of acoustic music videos suggest

that transitions and shots should be slow,

whereas songs with a faster beat should have

faster transitions and shots. I decided to use

this convention of acoustic music videos,

because it’s better that the song fits the beat of

the song. However, that doesn’t mean that my

video if slow and boring, it’s still quite upbeat

in some parts!